In order to ensure that the work or things run smoothly, often need to be a good plan in advance, the program is a comprehensive consideration of things or issues related to the factors developed by the written plan. So what kind of program is good? The following is my carefully organized shopping mall opening ceremony activities planning program, for your reference and reference, I hope to help friends in need.
I. [Preface]
Bing and department stores are Chongqing Bing and commercial business management limited company to build the first commercial project in the territory of Xuanhan County. The first phase of the project area of 10,000 square meters, *** four floors, a collection of comprehensive department stores, specialty food, children's play, etc. as one of the complex mall. The company adheres to: "people-oriented, honest and pragmatic, innovative and enterprising, cooperation *** win" business purposes, to create "people have no I have, people have I excellent, people excellent I special, people special I fine" business philosophy, so how to target to attract the masses of mid-range Therefore, how to target to attract the masses of mid-range consumers, how to activities with the situation and the activities of the mall's mid-range positioning and mid-range consumer groups of consumption patterns, has become the key to the activities. In the planning process, we focus on the organic combination of the opening ceremony, promotional activities and the establishment of the mall's mid-range image; the theme of the event as artistic as possible, "pulling the tiger's skin as a banner", downplaying the commercial purpose of the promotion, so that the activities are closer to the target consumers, and more able to impress the target consumers. From the preliminary advertising and activities in the theme of the style, we are from a specific consumer positioning for a full range of considerations. In the process of the activity, the time should not be too long, grand, atmosphere can be.
Second, [the theme of the event]
Opening ceremony
Third, [the style of the event]
grand atmosphere
Fourth, [the purpose of the event]
(1) to show the community and the department stores to the public. (1) for all walks of life to show the brand image of Bing and department stores, improve the Chongqing Bing and the company's
popularity and influence;
(2) shaping Xuanhan County, the first mid-range shopping malls a new image; shaping the fashionable atmosphere of the Bing and department stores;
(3) opening ceremony activities, to open up a variety of horizontal and vertical promotional channels, to set off the "May 1 "long vacation promotions ***, laying a good foundation for promotion and a good social foundation.
V. [Advertising]
Pre-publicity
1. 5 days before the opening, respectively, in the Dazhou Daily, XX Evening News, XX advertising, XX TV, XX radio media, etc. to carry out publicity campaign; effectively targeting the mid-range target consumer groups.
2. Late advertising
5 days after the opening, respectively, in Dazhou Daily, XX Evening News, XX advertising, XX TV, XX radio media and other media to further publicity campaign, to attract the eyes of the target consumers, stimulate the target consumer desire to buy and awareness.
VI. [Activity Procedures]
XX:XX ceremony officially started at XX:XX on the morning of XX, 20XX
XX:XX play the welcome song.
XX:XX military band, wind gongs and drums began to play alternately, the host of the introduction of the soldiers and department stores to create "people have nothing I have, people have my own superiority, people superiority, I special, people special, I fine" business philosophy, and the contents of the opening promotional activities, mobilize the atmosphere, attract the attention of the guests and customers, gather popularity.
XX:XX announced the opening of the official start, the salute, flying small balloons, colorful chips, the ceremony pushed to ***. The host announced the official opening . Consumers can enter the shopping.
XX: XX activities into the performance and related interactive activities
XX: XX the end of the whole activity
seven, [venue layout]
The site layout and the theme of the opening ceremony combined, and strive to do "careful, careful, serious, comprehensive!
[Salute] 8 doors 6 each door ***48 rattles
［Salute］ 88 rounds x 100 rattles
［Firecrackers］ 100,000 rattles
Layout: the opening of the artillery
so that the entire venue appears to be a grand and peaceful, and more to increase the atmosphere of the opening ceremony site.
[High-altitude balloon]
l, number: 6
2, specifications: balloon diameter of 3 meters.
3, content: congratulations and celebratory words
4, layout: over the scene and the main venue.
[Inflatable Wahoo Arch]
1, Quantity: 2 seats
2, Material: PVC
3, Layout: 1 seat each in the east and west of the main venue
[Inflatable Cross-street Dragon Arch]
1, Quantity: 8 seats
2, Layout:
3,
[T-shape table]
1, Quantity: 8 seats
2, Layout: 3,
[T-shape table]
1, Quantity: l seat:
2, Material: steel pipe, wooden boards, red carpet
[red carpet]
Quantity: 60 square meters, highlighting the main venue, adding a festive atmosphere.
Atmosphere Creation
[Marching Band]
Number: 30 people
When welcoming the guests and in the course of the ceremony, playing a variety of welcoming songs and enthusiastic celebration music, so that the ceremony appears to be grand and atmospheric.
[Mighty Drums and Gongs]
Number: 30
During the ceremony, various warm, uplifting and festive drums and gongs are performed, reflecting the local characteristics.
[Male host] 1 person
1, the introduction of Chongqing Bing and the development of the company and the scale of the Bing and department store and business philosophy and
the opening of the preferential reward activities rules.
2, mobilizing the atmosphere of the scene
[sound]
1, Quantity: l set
2, Description: professional
3, Location: the main venue
4, media cooperation (a)
VIII. [Postscript]
1. The draft of the activities are tentative. Activities in this draft are tentative, the program omitted and other outstanding matters or due to time problems, or need to communicate with the organizers of more in-depth discussion to decide, so in this case can not be reflected, please understand.
2. In general, the opening date should be selected on the legal day off, in order to facilitate the guests and consumers to attend, and the organizer is now scheduled for May x time happens to be a Thursday, it is recommended to make a decision.
3. We attach great importance to the planning and hosting of this event, and hope that we can make this celebration a complete success with the organizer in the depth of communication and cooperation - to achieve good promotional benefits and a wide range of lasting social benefits and news benefits.
A planning background
(a) large shopping malls market analysis
The world-renowned McKinsey & Company business consulting firm recently published a survey report pointed out that: "China's accession to the World Trade Organization, the economic field will be the biggest impact of the Chinese retail industry. Due to the lack of modern advanced retail management model and overall planning and operation, China's various types of malls developed and operated by the developer, the loss is as high as 60%; with Wal-Mart, Carrefour and other world retail giants to seize the beach in China, China's retail competition has entered a white-hot situation. Many large shopping malls have been stranded, in trouble". Take Kunming as an example: the famous "New Oriental Women's Plaza" no longer exists, "Infinity" which was once sought after by consumers and the media is unloved, "Tianheng Times Store" which was once so popular is unsustainable, "Kunming Times Store" is not sustainable, "Kunming Times Store" is not sustainable, "Kunming Times Store" is not sustainable, "Kunming Times Store" is not sustainable. "difficult to continue, Kun Bai Da fire line" face ", Southwest Commercial Building reshuffle integration, Sheng Xing take over Wuhua Building, Hualian into the main peace Shengshi, Mechen department store rubbing fists ...... the only remaining Parkson, Jinlong Department Store is also Thinking hard about the best strategy. All this shows: the traditional business model must be in line with international standards, must accept the advanced management concepts, and all-round, professional operation; on the other hand, our exciting times for the Kunming target consumer market for a long period of specialization, systematic directed market research and study has further proved that: at any time to grasp the dynamics of the cutting edge of the fashion, to lead the trend of fashion in Kunming, to fully understand the needs of the target group, in order to put the The enterprise based on the Kunming market, and obtain the favor and respect of consumers.
Large shopping malls are highly competitive, a variety of celebrations and promotions are often used by the business, in the long run, there are many activities have not been noticed by consumers, which also makes a lot of commercial activities greatly reduced, especially in the opening ceremony activities must pursue a special at the outset to attract people's attention to the concept, in order to make it in the shortest possible time to improve visibility and reputation.
Fashion Spring to stand out in this fierce commercial competition, first of all in the opening ceremony will have to do a full article, for this reason, it is necessary to fashion spring shopping center A: geographic advantage - the middle of the youth road in the busy area; B: product advantages - fashion trends, brand-name metropolis. Fashion trends, brand-name metrics and activities are closely integrated in order to achieve the good publicity effect of the surprise victory.
(B) the ultimate goal of the activity
Through the very innovative, characteristic, influential and attractive opening ceremony to accelerate the enhancement of fashion spring popularity, reputation and loyalty, in order to "fashion spring - fashion trends "The positioning of the accumulation of good brand equity.
(C) activities constitute a three-step
1, before the opening of the warm-up song: the use of media, press conferences;
2, the opening of the warm song: the opening day of the activities of the content of the full debut;
3, after the opening of the lively song:
Content: every three months, held a "Race Dress Festival
Organizer: Fashion Spring Mall
Sponsor: Exciting Times
Second, the content of the event
(a) press conference
(b) opening ceremony unveiling ceremony
(c) lion dance, dragon dance performance
(d) street dance performance
(e) the first time the event was held in the city.
(E) on-site fashion show
(F) Race dress festival
(VII) shopping prizes
(VIII) on-site question-and-answer lottery
(IX) fashion conference
Third, the site layout
1, the fashion spring of the plaque with red cloth cover;
2, at the entrance to the shopping mall with colorful balloons tied into two rainbow door;
3, 6 air floats, and with 6 cloth markers, marked with eye-catching advertising slogan;
4, set up a T-shaped platform, and equipped with a canopy, T-shaped platform for the red carpet paved, the side of the computer *** printed slogans and patterns spray painting enclosure;
5, in the T-shaped platform surrounded by cloth, cloth tape circling the scope of activities, the cloth tape, the cloth tape, the cloth, the cloth and the cloth. The T-shaped platform around the cloth circle the scope of activities, cloth with the same advertisement printed on the tape;
6, in the shopping mall's entrance to the area of four new, unique, fashionable large flower baskets, flower baskets on the stickers with publicity advertisement;
7, in the shopping mall in front of the entrance to the front of the two sides of a diameter of about 1 meter of the special large flower bulbs (made of flowers), and supported by the shelf;
8, in the side of each flower bulb Each placed on the side of each flower ball a large Christmas tree, and decorated with bright and colorful ribbons, the Christmas tree will shine in the sun, two wearing Santa Claus clothing fashion spring people standing in front of the Christmas tree to welcome the guests;
9, in the shopping mall at the entrance of the arrangement of fashionable 3-6 Miss Manners to meet the guests.
Fourth, the activities of the specific arrangements
(a) hold a press conference (warm-up song before the opening)
1, time: within a week before the opening
2, location: the fashion spring conference room
3, content: the release of the fashion spring shopping center's opening ceremony and the activities of the schedule Situation, the preparations for the Festival, and answer reporters' questions; at the same time, in the Spring City Evening News, City Times Fashion Edition 1/2 page color print ads.
4, purpose: through the strong mainstream media coverage, publicize and strengthen the "fashion spring shopping center" to lead the fashion trend of the new image, new ideas.
5, the scene layout
(1) simple, bright background board, labeled with the words "Fashion Spring Press Conference" and the Fashion Spring logo. Picture to fashion spring in the most fashionable and beautiful dress mainly;<
(2) in the conference table put some flower pots;
(3) in the table at each end of a small vertical banners, written on the "fashion spring," "trend-setting "The advertisement slogan.
6, the cost of the press conference
(1) the relevant leaders, business authority experts (3-6 people, fashion spring manipulation, invitation and its costs at their own expense)
Zhang Dewen *** Yunnan Provincial Party Committee Propaganda Department, deputy minister of the provincial *** Director of the Information Office and Spokesman (recommended)
(2) the province's journalists (29 people, Exciting Times manipulation)
XX TV Station 3 people x 400 yuan/person = 1200 yuan
XX TV Station 3 people x 400 yuan/person = 1200 yuan
XX Daily News 1 person x 400 yuan/person = 400 yuan
XX Economic Daily News 1 person x 400 yuan/person = 400 yuan
XX Evening News 1 person x 400 yuan/person = 400 Yuan
XX Information Daily 1 person x 400 Yuan/person = 400 Yuan
XX New Daily 1 person x 400 Yuan/person = 400 Yuan
XX Times 1 person x 400 Yuan/person = 400 Yuan
XX Times 1 person x 400 Yuan/person = 400 Yuan
XX Daily News 1 person x 400 Yuan/person = 400 Yuan
XX Morning News 1 person x 400 yuan/person = 400 yuan
XX Consumer News 1 person x 400 yuan/person = 400 yuan
XX Science and Technology Newspaper 1 person x 400 yuan/person = 400 yuan
XX Newspaper 1 person x 400 yuan/person = 400 yuan
XX Broadcasting Satellite Station 1 person x 400 yuan/person = 400 yuan
XX Radio 1 person x 400 yuan/person = 400 yuan
XX Radio 1 person x 400 yuan/person = 400 yuan
XX News 5 8 people x 400 yuan/person = 3200 yuan
Related gifts of 50 yuan per person, a total of 1,050 yuan
(3) Preparation of materials (fashionable spring to assist, the exciting era of operation)
50 copies of the speech of the industry leaders in charge, 50 copies of the speech of the leadership of the fashion spring, 50 copies of the speech of the business elite, 50 copies of the fashion spring related materials, press releases 3 types (political news, economic news, special news) 30
copies of the total of 90 copies, the host hosted a copy of the script and so on, writing, printing, reproducing, summarizing, binding, etc.
7.5 million yuan.
7, the effect of the program
Through this press conference, to further expand the fashion spring visibility, reputation, market audience and brand image.
(II), unveiling ceremony
1, Time: (9:30-10:30)
2, Content:
(1) The host announces the beginning of the celebration and introduces the guests one by one;
(2) After the host announces the beginning of the unveiling ceremony, 1
(3) lion dance, dragon dance performance (10:30-10:45)
1, location: the square in front of the shopping center
2, content: invited to perform team in the unveiling ceremony ended in a round of applause began to take the stage to perform the traditional Chinese program. The opening guests are invited to give the eye-dotting to the 4 lions. At the same time, the performance of the four lions dedication words (mouth spit out the opening of the auspicious words, auspicious words by the exciting era of design and creativity), in order to render the auspicious opening ceremony auspicious atmosphere, to attract the attention of more consumers.
(D) street dance show
(10:45 12:30 15:00 and fashion show at the same time three)
1, location: the square in front of the shopping center
2, content: invite the famous street dance team in Yunnan Province to perform avant-garde, fashion street dance.
3, purpose: through the energetic fashion street dance performance to publicize the fashion spring to lead the fashion trend, spread the image of youthful vitality, at the same time can attract more consumers. Eyeballs.
(E) on-site fashion show (10:45 12:30 15:00)
1, location: the square built on the T platform
2, content: invited the national, Southwest China, Yunnan Province modeling champions and other well-known male and female models each of the 10 wearing fashion spring clothing for fashion shows.
3, the purpose: with the celebrity effect to quickly enhance the popularity of fashion spring, with the model's youthful, beautiful image to show that the fashion spring to lead the concept of fashion trends and fashion spring elegant taste.
(F) Race Dress Festival (14:00-14:40)
1, Location: Fashion Spring Square in front of the door
2, Content: Invite 30 fashionable women to participate in Kunming (by the opening of the organizing committee selected by the evaluation of), the guests on-site scoring. Selected the first 10 contestants, the champion to give the value of 8,000 yuan of fashion clothing, forever jazz platinum card 1; the runner-up to give the value of 5,000 yuan of fashion clothing, jazz platinum silver card; the third place to give the value of 3,000 yuan of fashion clothing, jazz platinum bronze card; 5 outstanding awards, to give the value of 1,000 yuan of fashion clothing, a VIP card.
3, Purpose: a wide range of Kunming fashionable women to participate in this activity, aimed at fashion spring fashion style and taste through the personal experience of participants in the rapid dissemination of reputation among consumers.
(VII) shopping awards (all day)
1, content:
(1) the first in the fashion spring shopping mall shopping full of 500 yuan, the award is worth 8,000 yuan of fashionable clothing;
(4) 50 in the fashion spring shopping mall shopping full of 500 yuan, the award is worth 6,000 yuan of fashionable clothing;
(5) the 100th in the fashion spring shopping mall shopping full of 500 yuan, the award is worth 6,000 yuan of fashionable clothing;
(6) the 50th in the fashion spring shopping mall shopping full of 500 yuan, the award is worth 6,000 yuan of fashionable clothing. p> (5) The 100th person who makes a purchase of 500 RMB at Fashion Spring Mall will be awarded fashionable clothing worth 4000 RMB;
(6) The 150th person who makes a purchase of 500 RMB at Fashion Spring Mall will be awarded fashionable clothing worth 20xx RMB;
(7) The 200th person who makes a purchase of 500 RMB at Fashion Spring Mall will be awarded fashionable clothing worth 1000 RMB;
(8) The 200th person who makes a purchase of 500 RMB at Fashion Spring Mall will be awarded fashionable clothing worth 1000 RMB;
(This activity can be carried out in the future for a long time depending on the circumstances)
2, purpose: to attract consumers to buy through the high rewards, at the same time, the high rewards can also produce a sensational effect.
(VIII) question and answer lottery (13:30-2:00 wear *** line)
1, content:
(1) within a week before the opening, in the two large circulation, wide spread of the media - "City Times" and "Chuncheng Evening News" fashion page Evening News" in the fashion section of 1/2 page color print ads, and in the ads published five questions, and told readers that the answers can be found on the site of the opening day activities;
(2) on the day of the opening, with the advertised newspaper on-site answer, completely correct to participate in the on-site lucky draw;
(3) Prizes: a number of ping-pong balls placed in a cardboard box, the ping-pong balls written on the top of the "ping-pong balls", the "ping-pong balls", the "ping-pong balls", the "ping-pong balls", the "ping-pong balls", the "ping-pong balls". The ping pong balls are written with "time", "fashion", "spring", "day" (the first group), "fashion", "fashion", "day" (the first group). "Fashion", "Spring" (second group), "Fashion Spring" (third group). Touch in any one word alone, the award value of 500 yuan of fashionable clothing (limited to 5), touch in two words alone, the award value of 1,000 yuan of fashionable clothing (limited to 3), touch in four words award value of 5,000 yuan of fashionable clothing (limited to 1).
2. Purpose: through the high reward of interesting question and answer activities to attract consumers to participate, which is to improve the popularity of fashion spring has excellent communication effect.
(IX) fashion conference (20:00-22:00)
1, location: Kunming Hall or Art Theater or another
2, content:
(1) to "fashion spring, the forefront of fashion, leading the fashion trend "as the theme of the fashion conference;
(2) Invite strong media to participate in the publicity campaign, the media should include the central news media in Yunnan and Yunnan mainstream media;
(3) announced the day to participate in the dress festival winners list;
(4) the day of the shopping for more than 500 yuan and in the activities of the winners of the fashion spring with the Free admission to the fashion conference ticket;
(5) Invite 20-40 well-known male and female models and award winners on the same stage, fashion show.
3, purpose: through the fashion conference to consumers penetrate the fashion spring is Kunming "fashion front, leading the fashion trend" of the forefront position.
Fifth, the same period of media strategy
In order to more widely spread the fashion characteristics of the fashion spring and the opening ceremony, in order to attract more people to participate in the opening ceremony, and in the week before the opening, select the circulation of the larger, wider dissemination, and greater influence of the media --- "Chuncheng Evening News" and "Chuncheng Evening News". -Chuncheng Evening News and Metropolis Times fashion color pages for the product as well as the opening activities of the publicity, in order to advance to the general public and consumers on the fashion spring extra attention. (Media costs separately)
1, before the opening:
(1) number: six, "Chuncheng Evening News", "City Times" three 1/2 page color print ads;
(2) content: inform the majority of consumers about the opening time of the fashion spring, the main content of the day's activities, knowledge of the answer to the question, the race to dress the festival entry rules.
2, after the opening:
(1) number: four, "Chuncheng Evening News", "Metropolis Times" two 1/2 page color print ads;
(2) content: announced the dress festival, shopping prizes, the answer to the prize-winning list of the lottery, the announcement of the fashion of the spring of the first 1-3 days of business, in order to render the success of the fashion of the spring of the opening spectacle. The opening of the event, so that the fashion spring widely recognized by the market and consumers.
Six, the activities of the budget (slightly)
Seven, the cause of the planning
1, the ultimate goal
Exciting Times people believe that: the fashion spring in order to long-term occupation of the leading position of the forefront of the fashion in Kunming, it is necessary to combine their own advantages with the professional planning Exciting Times **** with the professional planning of the fashion spring, the fashion spring, the fashion spring, the fashion spring and the fashion spring. Professional planning combined with *** with the creation of "the core competitiveness of fashion spring", only with the joint wisdom, in order to put an end to the "tiger's head, snake's tail", "flash in the pan" embarrassing situation. The only way to avoid the embarrassing situation of "a head of a snake" and "a flash in the pan" is to utilize the joint wisdom. Only through at any time to understand, insight, analyze market information, combined with their own characteristics and advantages, improve their own shortcomings and disadvantages, push out the new, push out the new excellent, push out the excellent product, fashion spring can be five degrees of full (known, reputation, positioning, visibility, loyalty); fashion spring can be invincible in the consumer market in Kunming, and try to dominate the simmering head.
2, the ultimate care
(1) Exciting times every month on the Chinese clothing market and the Kunming clothing market to carry out professional directional survey and research, and to the fashion spring to provide the industry's latest and fastest consumption dynamics, in order to fashion spring in the organization of the source of supply, expanding the sales of the decision-making basis;
(2) Exciting times of the fashion spring every six months to conduct a Commodity structure, marketing, promotion strategy, activity planning, etc. and competitors in the same city to assess, and the fashion spring business style of early warning, and put forward a solution strategy;
(3) Exciting Times to the fashion spring shopping centers to provide assistance and strategies for the internal policy, external policy, corporate mechanisms, team portfolio, personnel training, cultural environment;
(4) Exciting Time to fashion spring target market and sales, sales forecast;
(5) Exciting Times from time to time to provide Kunming clothing market consumption potential survey report, so that the fashion spring targeted marketing strategy;
(6) Exciting Times and industry experts on the international fashion market to conduct thematic research, in the name of fashion spring, the two sides in the media for a long time published! "fashionable clothing, the forefront of fashion" feature articles, in order to guide the Spring City, the most extensive white-collar for the correct consumption;
(7) every three months to organize a fashion Spring Race Festival;
(8) according to changes in the market, to assist in the fashion spring to adjust the marketing strategy, and for the fashion spring to develop a detailed promotion program and response strategy for the fashion spring.
Activity time: September 20 - September 27
Activity 1: the opening of 10,000 bags of laundry detergent value of the big giveaway!
Time: September 20-22
Activities: three days before the opening (20th, 21st, 22nd) to send 10,000 copies of laundry detergent.
Propaganda content:
You only need to spend 58 yuan to receive a bag of laundry detergent, the daily limit of 3,000 bags, a single ticket limit of 3 copies, while stocks last. This activity can not be enjoyed at the same time with the "raffle".
Store operating rules:
(1) gifts to determine and arrive at the store on September 18th;
(2) customers with a small ticket to the gifts issued to receive gifts, the staff check the small ticket, according to the requirements of the registration, the issuance of gifts;
(3) gifts are issued until the end.
Activity 2: happy opening, home appliances crazy out
Activity time: September 20 - 23
Activity: every day timed to launch the 3-5 value goods, to the form of lightning price operation, the home appliance supervisor to determine the promotional time and promotional After determining the promotional time and promotional location, the director of home appliances will inform the head office half an hour in advance to broadcast the publicity. The company's website is a great source of information about the company's products and services.
Activity 3: happy to open, international brand clothing 40% off
Activity time: September 20 --- 24
Activity content: Merchants joint cabinets sports and leisure clothing sold at ultra-low discounts throughout the field;
Operation:
Merchants group unified collection of counters activities, reported to the Enterprise before the 3rd of September. On September 3, reported to the planning for layout design
Activity 4, happy opening, win big prizes!
10 laptop computers, 100 microwave ovens, 1,000 barrels of soybean oil, 100,000 bottles of beverages and so on!
Activity time: September 20 --- 27,
Activities: Customers with a single ticket purchase of 98 yuan, you can participate in the "happy opening, win big prizes" lottery. A single ticket is limited to participate in three times.
Special plan:
Activity 5, you shop, I wash the car! ---- high-end consumer groups (car people)
Time: September 20 --- 23rd.
Activity: driving a car, you only need a single small ticket shopping full of 168 yuan, with a parking ticket and computer small ticket, you can get a free car wash coupon.
A shopping mall opening ceremony activities planning program [preface]
Given the shopping mall "to create affordable stores, leading the fashion consumption" business philosophy, so how to target to attract the masses of mid-range consumers, how to the activities of the situation and the activities of the mall with the situation and the contents of the mid-range positioning and mid-range consumer group of consumption patterns. The key to this activity is to match the consumption pattern of the middle-end of the mall.
In the planning process, we focus on the consideration of the opening ceremony, promotional activities and the establishment of the mall's mid-range image of the organic combination; the theme of the event as much as possible artistic "pulling the tiger's skin to make a big banner", downplaying the commercial purpose of the promotions, so that the activities are closer to the target consumers, and more able to impress the target consumers. From the preliminary advertising and activities in the theme of the style, we are from a specific consumer positioning for a full range of considerations. In the process of the activity, the time should not be too long, grand, atmosphere can be.
Second, the shopping mall opening ceremony activity planning program [Activity Theme]
Opening Ceremony
Third, the shopping mall opening ceremony activity planning program [Activity Style]
Grand atmosphere
Fourth, the shopping mall opening ceremony activity planning program [Activity Purpose]
(1) for all sectors of the community to show the brand image, improve the visibility and influence;
(2) shaping the city's first mid-range shopping mall's new image; shaping the fashionable atmosphere;
(3) opening celebration activities, develop a variety of horizontal and vertical promotional channels, set off Christmas Day, New Year's Day, Spring Festival promotions ***, to lay the foundation for a good promotional basis and a good social basis.
V. Shopping mall opening celebration activities planning program [advertising]
. Pre-publicity
1. 5 days before the opening, respectively, in Datong Daily, Evening News, advertising, television, radio and other media to launch a publicity campaign; effectively targeting the mid-range consumers.
2. Post-advertising
5 days after the opening, respectively, in the daily newspaper, evening newspaper, advertising, television, radio media and other media to further publicity campaign, to attract the eyes of the target consumers, stimulate the target consumer desire to buy and awareness.
VI. [Activity Procedures]
The morning of the month of January: the ceremony officially began
Play the welcome song.
The marching band and gongs and drums will start to play alternately, and the host will introduce the business philosophy of the shopping mall "to create affordable stores and lead the fashionable consumption" and the content of the opening promotional activities of "buy and give" to mobilize the atmosphere and attract the attention of guests and customers. The company's website has been updated with the latest information on the company's website, including its website.
Announced the opening of the official start, salute, flying small balloons, colorful chips, the ceremony pushed to ***. The host announced the official opening. Consumers can enter the field shopping.
Activities into the performance and related interactive activities
The end of the whole event
VII, [venue layout]
The site layout and the theme of the opening ceremony combined, and strive to do "careful, careful, serious, comprehensive", the site layout of the required materials
[congratulatory banner
l, the number: Article;
2, specifications
3, content: congratulations of the merchants and cooperative units
4, layout: the square building ((lanterns, swords and flags, flower baskets)
[salute] 8 doors 6 each door '****48 rattles
［release of the dove of peace］
p> 1. Quantity: 688
2. Arrangement: the opening of the cannon after the release
Make the whole venue seems grand and peaceful, more can increase the opening ceremony site atmosphere.
[High-altitude balloon]
l. Quantity: 6
2. Specifications: balloon diameter of 3 meters.
3, content: congratulations and celebratory words
4, layout: over the scene and the main venue.
[Inflatable Huabiao Arch]
1, Quantity: 2 seats
2, Material: PVC
3, Arrangement: 1 seat each in the east and west of the main venue
[Inflatable Cross-street Dragon Arch]
1, Quantity: 8 seats
2, Arrangement:
[T-shape table]
1, Quantity. : l seat:
2, materials: steel pipes, wooden boards, red carpet
[red carpet]
Quantity: 60 square meters, highlighting the main venue, adding a festive atmosphere.
Atmosphere creation
［Marching Band］
Number: 30 people
When welcoming the guests and in the course of the ceremony, playing a variety of welcoming songs and enthusiastic celebration music, so that the ceremony appears to be grand and atmospheric.
[Mighty Drums and Gongs]
Number: 30
During the ceremony, various warm, uplifting and festive drums and gongs are performed, reflecting the local characteristics.
[Male host] 1 person
1, the introduction of the development of ten thousand people and the size of the mall and business philosophy and "buy free" activities rules.
2, mobilize the scene atmosphere
[sound]
1, Number: l set
2, Description: professional
3, Location: the main venue
4, media cooperation (a)
eight, [Postscript]
1. The draft of the activities of the contents of the tentative, the program of the omitted places and other Other outstanding matters or due to time problems, or need to be more in-depth communication with the organizers and seminars to decide, so in this case can not be reflected, please understand.
2. The details of the first "Bauhinia" Cup Golf Friendship Tournament will be dealt with in a separate case, which is not described in this case.
3. In general, the opening date should be chosen on a legal day of rest, so as to facilitate the attendance of guests and consumers, and the organizers are now scheduled for September 25th happens to be a Monday, it is recommended to make another decision. :
4. We attach great importance to the planning and hosting of this event, and hope to be able to communicate with the organizers in depth and cooperation to make this celebration a complete success - to achieve good promotional benefits and a wide range of lasting social benefits and news benefits.
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