1. Revenue growth: the price is the average amount of money spent by each customer in the F&B department. Improve the price per customer means that each customer's spending power is stronger, which will directly affect the revenue growth of the Food and Beverage Department. By increasing the price per customer, the F&B department can realize higher turnover and profit.

2, profitability: the increase in unit price can bring higher profitability. The cost of the catering industry mainly includes raw material procurement, labor costs, rent, etc., and these costs are usually fixed. By increasing the customer unit price, it can effectively improve the profit margin and increase the profitability of the catering department.

3, brand image enhancement: high unit price is usually associated with high quality and high service level. Increasing the unit price can provide higher-end food and beverage products and services, thus enhancing the brand image of the Food and Beverage Department. Customers enjoying a high-quality dining experience are more likely to generate a good reputation for the catering department, attracting more potential customers.