I'm ugly, but I haven't shaved my head either!
The first time I heard that opening Taobao to make money was a class reunion on 20 10. Everyone asked each other how it was going. I didn't expect a girl with average academic performance to open a Taobao shop with a monthly income of 8,000-1.5 million. She sells fashionable men's clothes. At that time, we all envied her being able to buy a car by herself. But at that time, I was envious. I didn't think I was born to do business, and I didn't think about starting a business, let alone doing Taobao.
20 1 1 In August, I didn't stay in the company for two years, and I lost my job. After two months of fruitless job search, I had a whim and entered the e-commerce industry with the mentality of giving it a try and became a Taobao seller.
I chose jewelry and spent more than 300 yuan on some goods. Because that's what I can bear. I'm a little excited to finally make Taobao shop open normally. But one day, two days and three days have passed, and my store has no business at all, and the daily traffic is only a few UVs.
Finally, on the seventh day, someone photographed one of my treasures. Excluding the cost of goods and courier fees, the profit is 6.9 yuan. I was in a good mood at once, thinking that if I could sell 50 yuan a day, 100 yuan, I would make a lot of money soon.
But then I fell into a state of no business. I think it's only a few hundred dollars anyway, and a dead horse is a living horse doctor. I adjusted the price to the capital price and made many one-yuan auctions. Under my vigorous promotion, I slowly sold some treasures. However, I am running at a loss. In addition, jewelry has high requirements for photos, and many of my photos are not good-looking, which can't stimulate my desire to buy. After working for five months, I feel it is too difficult to operate. At this rate, I can't eat, so I have to start looking for a job again. Many decorations were given to relatives and friends.
However, opening a store operated by Taobao for the first time laid the foundation for my second venture.
One day I chatted with a high school classmate I haven't seen for a long time on QQ. She works in a clothing factory. We talked about each other's recent situation and my failure to open a Taobao shop. I think it would be nice if I could sell her factory clothes. I put forward my idea, but I didn't expect her to have the same intention, and she wanted to earn some extra money herself. So, I used my own online shop and Taobao experience, and she started our cooperation with what she had on hand.
I didn't expect customers to come to our store just two days after opening, and more and more customers are coming every day. A month has passed, because there are too many orders received, the way students help me customize the delivery can no longer meet the market demand. So, I began to place my own orders for the factory. My family saw that the business was good and lent me some money as working capital.
In just three months, I sold more than 2,000 pieces and earned 654.38+10,000 yuan. You know, 654.38+ 10,000, never seen since childhood, is really like a dream. Before that, my life was a little tight. My girlfriend wants to buy a Huawei mobile phone, but she has no money for half a year. Earned 65438+ million, I bought her an Apple 5s mobile phone with more than 5000 yuan, and got fingerprint recognition in the business hall, which made her very happy. That's the first generation of fingerprint identification mobile phones.
The second time I started my business, it went smoothly and I made some money. I think it should be related to the real order data and experience I accumulated for the first time. It also has a lot to do with the supply of students (later she also came out to open a Taobao shop). Many people feel that there is no chance to start a business. In fact, no resources are more important. In the process of starting a business, you don't have to rely on yourself for everything, but you still need help from others. If you haven't met this key person, you are bound to encounter difficulties. Just as I don't know this classmate who works as a woman in a clothing factory, my road to Taobao may not improve. Therefore, we need to develop our own resources consciously. Reminder: keep a normal mind in this process, because you don't know which one is the noble in your resources. You don't know when he will appear, but the opportunity will be left to those who are prepared.
More importantly, we have caught up with the good season. Women's wear is a category greatly influenced by seasons, because with the change of weather, people will have the demand to buy clothes. When we started to do it, summer was just around the corner. Later, as autumn approached, I remembered that the money for autumn would not arrive until June 10, but at this time there was no time to rank. In summer, products are out of date, so business is deserted at this time. Because women's wear is affected by the season, the key is to make money in advance, so we should try to make money one month in advance. In this way, when the peak season comes, the sales process in the previous month can make your products get a very good ranking with higher sales data in the peak season.
Because I made some money on Taobao, two friends wanted to open a barbecue shop to find me, and the three of us hit it off and opened a shop called Urban Tribe. As a result, business is extremely bleak. At first, I persisted for a while, thinking that business would get better if I persisted for a while. Unexpectedly, the two of them gave up voluntarily, and finally the barbecue shop could not be transferred, and the rent of several thousand yuan per month continued to burn money.
At that time, my biggest lesson was never to start a business in partnership with unprofessional people. Actually, I'm very unprofessional myself. It's funny to think about it now. Some people say that our barbecue restaurant is not like a barbecue restaurant because the name doesn't even say barbecue restaurant. It was my idea. The point is that the location is too bad. I always want to make a lot of money before I start, thinking about how to be awesome. In fact, it is so naive! There are professional things in any industry. Don't be self-righteous and think clearly.
Later, the women's wear I made felt more and more competitive, and it was not as profitable as before. I plan to open more, because I think Taobao is my specialty. Mainly at that time, I was tired. I don't want to keep selling women's clothes, because women's clothes are all good, and the biggest problem is to return them. Looking back now, although the competition at that time was greater than before, it was mainly because my operational ability failed to keep up.
I want to try other categories. Through analysis and research, we have made many shops such as mobile phone cases and stovepipe socks. Open a number of business lines, but at that time I didn't have diversified business experience, just felt that I could control more business. Although they didn't earn much at first, none of them lost money. This makes me more confident. .
20 14 I opened a small factory in partnership, and the business was good before. In view of my previous failure in investing in barbecue shops, I think I still have some experience and vision in investing. I've been thinking about this decision for a long time, although it seems that I haven't invested much now. Everyone is determined to invest. First of all, his factory is really profitable, and the other is that people are very reliable and professional. A friend of a friend knows the root of the matter.
But we didn't expect that it didn't take long before we went in, and the environmental protection policy suddenly became very strict. After the bonus was paid, the factory was basically in a state of suspension of production, and it was a headache not to turn around. So sometimes people are worse than the sky. Maybe money comes easily and goes quickly. But I didn't have a clear understanding at that time. But I won't invest any more for the time being. I'd better do a good job in Taobao shop wholeheartedly.
To be Taobao, the success of a seller is not a temporary success, but comes from the real and continuous wealth accumulation of Taobao. Just like stock trading, instead of buying 10 times the stock in the bull market to make big money, you can maintain stable compound interest every year. But many times, we tend to get carried away and think we are stock gods. As a result, the bear market came and the principal was lost.
In 20 15 years, I was the seller who was carried away by Taobao. I thought I was good at opening Taobao, and I was a small expert in opening a shop. I did a lot of ridiculous things, because I didn't lose money before opening Taobao, and I began to become radical. For example, I spent 20,000 to 30,000 yuan to collect the pit, but only sold more than 100 pieces of the activity, which was a big loss.
At that time, I didn't have the consciousness of cash flow management. Until I lost all my money, I thought I still had money. In fact, some of it was the supplier's money. I became poor after settling accounts. If there are assets, there are some unsold stocks left. That's basically equivalent to waste.
I didn't have a sense of team at that time. When you are too busy, please invite relatives and family. I think this is also the reason why I failed completely. Because of the lack of management thinking, most things are done by myself. Busy every day 15 and 16 hours, accustomed to hard work. I'm busy and tired. I don't understand that some things can be done by yourself. Choose one or two of the most important things and teach employees to do it slowly, even if there are some tactical problems. Take the time to grasp the general direction by yourself. This will create more value. This is what I learned later. During that time, my mood dropped to freezing point and I was always in a state of anxiety. I often sleep with my eyes open at night, but my body can't move. Later, I learned that it was called "ghost pressing bed".
When my girlfriend saw me like that, she comforted me on the surface, took a rest, and then went to look for a job. Entrepreneurship is not for everyone. Everyone wants to make a lot of money, and sometimes they need life. It is better to go to work with peace of mind and have weekends every week. This kind of life is not bad. But I can feel that she is obviously in a bad temper, and we always quarrel. The main thing is that what she said is ugly. At that time, I needed encouragement most, but my relatives around me sprinkled salt on your wound one by one. In their eyes, I seem to be a basket case. Because they think I have lost my fighting spirit, I have nothing to do every day, I don't want to find a job and I have no plans for the future.
Think about the exciting and sweet tinkling sound before, sweating when packing and delivering at night, and the bursting afternoon when dragging a cart to get the goods in hot summer, everything has become a good memory.
Later, I calmed down and continued my failure. Opening Taobao for the first time is not a failure. Because I'm an ignorant little white, doing experiments with hundreds of dollars of jewelry, my second time opening a clothing store to make money was unsuccessful.
Because I am still an ignorant seller, but I am lucky to make money. I have a superficial understanding of the nature of e-commerce business. So this led to a series of fiasco behind me. This is the real failure. Why did I work harder than anyone in those years, started better than others, but failed? From today's perspective, it should be that we have worked hard for several years and failed to make a truly "valuable shop". I think this should be the root cause of failure. However, from the point of view at that time, it was incomprehensible.
Depressed for half a year, I found a job delivering newspapers. I have been doing Taobao for many years and my health is getting worse and worse. I want to exercise by delivering newspapers. This job was recommended by my girlfriend. She thinks that I am in poor health and should take good exercise. At first, I was against it. Later, I thought about it. My main worry is that as long as I work more than two hours in the morning, I can spend the afternoon studying. Although I have been doing Taobao for several years, I realize that I am actually a layman. I am eager to turn myself over through systematic study.
During that time, I studied e-commerce systematically. Thought a lot. I understand more and more what it means to think twice before you act. Never fight an unprepared war. I used to be a reckless soldier and went to war on impulse. Winning is just luck, there is no overall layout, and the loss is very miserable. To do Taobao, the competition is becoming more and more fierce. Only by looking far and thinking through all the links can we go further.
One day on 20 16, when I came back from delivering the newspaper, I accidentally saw a product introduction in the newspaper, so I curiously searched on Taobao and found that this product was not sold on Taobao. I don't think it can be sold online, or has no one found this opportunity? At this time, I am no longer as impulsive as before, thinking that I have discovered a "huge opportunity to make a fortune"! Because I've learned that what looks like an opportunity can be a big trap. I became much calmer.
Those days, I have been studying that product, that industry. I'm not sure, but I think China is so big and the online shopping population is so large that I think we can try it. When everything was figured out, I opened a new Taobao with my mother's ID card.
I didn't expect a high conversion rate. Although there are only a few orders every day, they are all accurate searches. That year, my Taobao career took off from scratch again. I went from a preliminary attempt to a bold expansion, from that product to several related products.
I bought a big house with the money I earned that year, and I took time to get a driver's license and buy a car. My girlfriend and I also got married, and that year was really a happy year. That year, I also had a small team. Although I met with fierce competition later, I have matured a lot in my business, and I am far from success now. Just can support the team, after seeing the opportunity, there will be some gains. And that time I was able to take off because of the victory in the product, and I almost won because I chose the right product! It is certainly worthwhile to spend more time on product selection and planning. That is to say, I don't want to make a move until I see the opportunity to plan the whole product.
On 20 17, several friends who are doing e-commerce launched an e-commerce school project to help small and medium-sized sellers who are still groping for growth. Because I got a lot of help on the way to Taobao, I also hope to use my personal experience and some of my own experiences to help many small and medium-sized sellers who are still reckless like me, so that they can avoid detours. At present, we have accumulated nearly two thousand cases of shop diagnosis.
Text: Brother Pingtou
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My sister's experience of opening a store in Taobao after 1995.
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