Perhaps the store's products are not enough to attract customers? Store billboards are not big enough? The flyers distributed around the neighborhood are not enough? The ranking of Meituan, Volkswagen and other catering platforms is not front enough? The rate of positive feedback is not high enough?
The answers we give to factors such as advertising investment, product updates and service experience all seem to make sense, but even after changes are made, the end result is hardly better.
So, is there a better way to solve the problem of low repurchase rates?
Yes! And just one move, you can make your store repurchase rate increased dramatically, play simple! The effect is remarkable!
Electronic seal so that visitors become customers, customers become old customers
Electronic seal card - merchants to customers after the seal, basically the same as doing a consumer binding, to attract customers to the store to spend again.
Merchants through the "post-consumption set of stamps return coupons" idea, set a clear set of stamps back to the welfare mechanism, and constantly stimulate customers to repeat to the store consumption. This is a great way to get your visitors to become customers, and your customers to become regular customers!
The e-coupon/consumption coupon allows customers to really feel the benefits, customers get e-coupon/coupon, you can transfer the coupon to friends and family, pulling new users to enter the store again to consume, which is conducive to the store to increase the conversion of new users, the old user retention and re-purchase.
The only way for a store to attract customers to come back is to show that the value of the e-coupon is as strong as possible.
The first consumption of e-coupon marketing method, so that new customers first visit the store to feel the service and sincerity of the merchant, greatly enhancing the customer's goodwill towards the store, to stimulate the customer's desire to come to the store to consume/exchange again.
Merchants use the form of coupon redemption to let new users feel the benefits, can realize the store Merchants fast customer acquisition to pull new, second consumption coupon to increase the activity of new users, so that the conversion into old users, the customer later re-purchase to lay the foundation.
The eCollector Card sets up a ladder of different levels of coupon benefits, encouraging customers to visit the store for the second time with the basic model, and giving back to the old customers with the signature model, so that every time customers get a coupon and redeem it, they get a full sense of surprise.
Coupon benefits also help merchants to greatly increase customer loyalty, while increasing the repurchase rate. For example, with the Medallion Card coupon setup - 1 Medallion for a regular Americano, 5 Medallions for a Latte, 8 Medallions for a Signature Flower Pull.
Case reference
Hot pot stores
As we all know from Chongqing alley fire to Shenzhen Nan hot pot, just a few months not only refreshed the queue record of Shenzhen hot pot store, but also took the Hot Pot Hot Pot in Futian top1, worthy of Sichuan and Chongqing hot pot top stream!
The catering stores to be able to sustain profitability, always need repeat customers! Do stores catering let people know, the most valuable customers is to return to buy customers, so how to do dishes can get a steady stream of customers?
Nan hot pot in the store during the opening of the launch of the electronic set of chapter card, customer set of chapter card rules - collection of stamps, free for dishes, each customer to the store to consume, you can let the clerk in the cell phone screen set of chapters, the more customers to collect, you can exchange for better dishes.
8 stamps will be able to get Nan hot pot signature - red bean matcha snow mountain ice a collection of stamps to send different levels of redemption coupons, so that customers voluntarily become your repeat customers, into more your loyal long-term customers.
Nan hot pot collection chapter rules
? The second seal in exchange for the bubble ice powder
? The 4th stamp for Mango Ice
? The 6th stamp is for a fine fat beef
? 8th stamp for Red Bean Matcha Snow Mountain Ice
? The 10th stamp for fresh tripe
Hotpot encourages users to repurchase at the store for the second time with the basic model; the store's signature model gives back to the old customers in the form of welfare, so that the customer's consumption experience will be maximized every time they get a coupon and redeem the coupon.
The different levels of coupons encourage customers to redeem/consume at the store for the second time, which quickly achieves the effect of high customer consumption frequency and helps to increase the repurchase rate.