In order to ensure the smooth and successful work, we need to start making plans in advance, which generally include guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other items. So what problems should we pay attention to when making a plan? The following is the marketing plan for the opening of the new store that I collected and sorted out for your reference, hoping to help friends in need. Marketing plan for the opening of the new store 1
1. Theme of the event:
Gifts for the opening of the colorful celebration
2. Time of the event:
May 6 to May 21
3. Contents of the event:
1. Opening articles: Gifts for the opening of the colorful celebration
. Pick it up at the front desk on the first floor with a valid cashier's receipt.
(It is expressly stated that the goods will not participate, and the coupon xx is universal in the main store, valid for use during the event, and invalid when it expires)
2. Supermarket chapter: Opening benefits customers, value-for-money redemption ceremony. From May 6 to 31,
xx People's Shopping Mall opened! During the opening activities, customers will be given a coupon when they buy a shopping list in 38 yuan and two coupons when they buy it in 76 yuan. The more they buy, the more they will be given! It's definitely worth the money and makes your heart beat.
eggs are 2.49 yuan/kg, and each coupon is limited to 5 kg.
rice is 1.99 yuan/kg, and each coupon is limited to 5 kg.
weidamei soy sauce is 1.99 yuan/bottle, and each coupon is limited to 1 bottles.
Every day, the supermarket also introduces 5.81 yuan/bottle of Rejoice Shampoo and 8.81 yuan/bottle of Gunman Insecticide, and so on, and more than 1,111 ultra-low-priced and shocking ultra-low-priced products are snapped up at low prices.
3. Fast food for home appliances: Lucky gifts for home appliances are rolled out
The opening ceremony of the 4,111-square-meter home appliance city, the 3,111-square-meter dining city and the 21xx-square-meter video game city on the fifth floor is grandly launched. The home appliance city gathers world-famous brands and domestic brand-name products, the food city gathers famous foods from all over the country, and all kinds of video games are available in the video game city, so that you can enjoy urban life to the fullest.
During the activity, customers who buy household appliances and transportation goods in xx People's Shopping Mall can participate in the lucky draw with a valid cashier's receipt. When shopping in 511 yuan, they will draw one, and when it is over 1,111 yuan, they will draw two, and so on, with a maximum of five tickets per ticket.
When the supermarket shopping list is full of tickets in 48 yuan, you can draw one ticket, and when it is full of tickets in 96 yuan, you can draw two tickets, and each ticket can draw up to three tickets.
(Only one of the lucky draw and redemption activities is allowed)
Prize setting:
First prize: one 32-inch LCD TV, and 51 sets will be launched in the event;
second prize: one washing machine, and 111 sets will be launched;
third prize: one electric pressure cooker, and 511 sets will be launched;
fourth prize: one bed of cool quilt in summer, and 1111 sets of activities;
Fifth prize: one bottle of Coca-Cola, and 51,111 units were launched;
Sixth prize: one ice cream, with 111111 units launched;
4. Literary stories: Celebrate the opening of the business in a colorful way, and don't miss it.
During the opening period, famous national military orchestras, lion dance troupes and gongs and drums troupes are specially invited to give you a wonderful performance, so that you can feel a wonderful cultural feast. Don't miss this good opportunity!
Fourth, advertising:
1. Print 31,111 scratch cards (for household appliances) or use existing finished cards.
2. 31,111 copies of DM posters (11,111 copies issued by post office, 11,111 copies issued by Qilu Golden Page, 11,111 copies are issued in the mall)
3. TV station advertisements (flying word advertisements)
4. Meteorological Bureau advertisements
5. 51,111 SMS messages
6. Balloon atmosphere decoration in the mall
7. Store floor stickers, door stickers, hanging billboards
8. Opening a new store with a flag 2
Second, the theme
Good life starts from xx | One-stop family shopping at a fair price every day | One-stop family shopping at a fair price every day
Third, time
x-X-X-X
Fourth, activity content
(1) manufacturer's activities: supplier's promotion arrangement
1, free off-site drinking in xx <
venue: xxx
2, xx off-site large-scale promotion
Activity time: X month X-X day
Activity content: off-site lottery.
specific arrangement: the manufacturer is responsible, with the assistance of the purchasing department and marketing department.
venue: xxx
3. Off-site promotion of xx
Activity time: X month, X day-X day
Relevant support: the manufacturer is responsible, with the assistance of the purchasing department and marketing department.
venue: xxx
(II) xx's own promotion arrangement
(1)DM special promotion-16,311 yuan (income of 7,511 yuan)
1. Launch a series of well-known brands, sensitive goods and ultra-low-priced limited snap-up activities
Launch a special event of about 121 SKUs. -the purchasing department is responsible for
snapping up goods crazily: 4 items per day, 4x5=21(SKU). -negative gross profit (post 11111 yuan)
Special offer: 51(SKU). -zero gross profit (51 yuan = 2,511 yuan)
brand goods: 51(SKU). -paid goods (the fee is RMB 111/unit = RMB 5,111)
(2) publicity plan-xxX follow-up-RMB 7,181 (income is RMB 3,111)
1. Radio media: XX once
Release date: X month, X day
Content: opening promotion advertisement.
soft advertisements and advertisements in xx supermarket are RMB 1,111.
xx daily reporter 211 yuan.
2. Banners
Banners along the street: 51 pieces of 61x51=3111 yuan (including industrial and commercial registration fees).
The contents are as follows:
Supplier: China xx Cosmetics Co., Ltd. Congratulations on the opening of xx Supermarket!
there are 41 suppliers, each of which is RMB 1,111, and 41x 111 = RMB 4,111.
related unit: xx county industrial and commercial bureau congratulates the opening of xx supermarket!
3. Three days before the opening of 11,111 balloons (the operator sends two employees to inflate them)
1.15x1111 = 1,511 yuan
4. Self-adhesive advertisement in the car
Specification: 1.4x1.2=1.18/piece
Content: Please keep the car clean, and family shopping is one-stop every day.
quantity: 111 pieces, 1.18 square meters, x51 yuan per square meter =411 yuan new store opening marketing plan 3
1. The purpose of new store opening promotion activities
1. First, it is necessary to quickly gather popularity, which is the premise of opening activities.
2. The second is the publicity of stores and products. The activities must focus on stores and products.
3. Third, the shaping of the store's cultural brand. Each company's cultural brand has its own characteristics, so it is very important for consumers to recognize the brand culture in the activity.
2. Requirements for the content of the event
1. The content of the event should be concise and specific: information such as store address, product category, time and place of the event, brand culture, etc. should be conveyed to consumers first, and it can be easily remembered by consumers.
2. The content of the activity should be entertaining and interactive, so that everyone will want to participate in the activity after seeing the promotion of the activity, and people who come to the activity site should also participate well.
3. The content of the activity should be promotional: the purpose of the opening activity is not to make money, but mainly to let more consumers experience and feel in the store, so we must really give profits to consumers, and we can't play word games, so as to truly achieve the purpose of the activity, attract consumers' attention as much as possible, stimulate their desire for consumption, and thus increase their goodwill and viscosity to the store.
III. Specific contents of the activity
1. Time and cycle of the activity: Saturday, Sunday or holidays are the best time, and the cycle is 9 days (2 Saturdays and 2 Sundays).
2. Event theme: The theme should be novel and reflect the characteristics of preferential sales promotion.
3. Promotion plan
Activity 1: Be polite when you enter the store. In order to attract consumers, you can give beautiful gifts as long as you arrive at the store, and it is best to have promotional content in the store.
activity 2: reduce or send the full amount, and you can set several levels of money. The more you spend, the more affordable it is.
activity 3: part of the special price, the discount must be large enough to attract people.
activity 4: membership card. during the activity, get a membership card and enjoy more benefits.
activity 5: diversified promotion, cooperation with cinemas, KTV, libraries, etc.
activity 6: lucky draw. Anyone who enters the store for consumption will have a chance to draw a lucky draw. We must set up several big prizes to attract consumers.
when we do any activity, we must benefit consumers as much as we can, so that the opening activities can play a icing on the cake.
iv. evaluation of promotional activities
during the activities, there must be special personnel to supervise and record the whole process of activities, and make scientific analysis or summary after the activities, so as to accumulate experience for future activities.
the implementation details of the whole promotion have been put in place, such as carefully preparing for the promotion, carefully arranging goods and promotional items, and hanging promotional materials. The implementation of promotional activities, we must fully create a promotional atmosphere, to ensure that customers experience the novelty of fashion shopping, shop assistants, promotional staff should be good at guiding.