Adidas no longer has a factory in China.
July 18, 2012, Germany's leading sports brand Adidas told the media that it will close its only directly owned factory in China later this year "for strategic reasons of reintegrating its global resources". Adidas' only directly owned manufacturing facility is registered in the Suzhou Industrial Park (SIP) and is located at No. 5 Xinghan Street in the area.
The rapid rise of all kinds of costs in China has made the "Made in China" dividend advantage is no longer, more and more production companies began to move production lines out of the country, and more companies are expected to move to Southeast Asia and other places in the future.
Expanded:
With wage rates set by the Chinese government becoming too high, Adidas wants to partially pull out of the country and move to areas with cheaper labor. regions. Countries like Laos, Cambodia and Vietnam are considered better markets by Adidas.
In fact, many domestic and foreign manufacturers have shifted their production bases from the coastal areas to the west and even Southeast Asia in the past few years. Vietnam and Bangladesh, in particular, are increasingly favored by European and American businessmen, the biggest reason being that the salary levels paid to workers in these countries are much lower than in China.
People's Daily Online - Adidas closes China factory