Hi Tea is a brand in Shenzhen, Guangdong Province.
Hi Tea, is a brand founded by Shenzhen Meixi Xi Restaurant Management Company Limited, headquartered in Shenzhen, Guangdong Province.In 2012, Hi Tea originated in Jiangmen, Guangdong Province, in an alley named Jiangbianli. The original name of the tea Royal Tea ROYALTEA, due to the inability to register a trademark, so in February 26, 2016, fully upgraded to the registered brand "Hei Tea HEYTEA".
As of January 2022, HEYTEA has opened more than 800 stores in nearly 70 cities around the world. Among them, the number of stores in Shanghai and Shenzhen has exceeded 100.
Brand Crossover Introduction:
In April 2022, Xi-Tea officially announced a crossover collaboration with renowned trend godfather Hiroshi Fujiwara and his design unit FRAGMENT with the theme of "Black TEA", where the two sides collided in depth with each other's inspirations, launching a co-branded package and a limited number of peripherals such as a walk-around cup and an art cup.
And Fujiwara Hiroshi's special black special "Cool Blackberry Sand", with tea culture and trend culture fusion, together "let drinking tea become more cool". The "Cool Blackberry" is part of the "Black TEA" limited edition program co-branded by Xi Cha and Hiroshi Fujiwara.