Strategy 1: Two-way communication to provide value-added services

Pay attention to two-way information communication with customers to provide value-added services. Making full use of various experience marketing methods to spread brands on the Internet can not only spread the favorite experiences of catering consumers in a wide range, attract target consumers and achieve the purpose of product sales, but also establish a special emotional bond and communication channel with catering consumers by giving them humanized and emotional experiences.

strategy 2: blog and MSN marketing is the most effective way to clear inventory

strategy 3: zero-cost online marketing reflects directly, and the service is close to the demand

the biggest advantage of using the online platform to serve customers is that the cost is almost zero compared with traditional marketing, but because netizens' feedback is very direct, the quality of activities must be good, so it is possible to get their favor. By observing the behavior of netizens by online marketers, we can find that netizens can stop asking questions at any time to express their lack of interest in the activity, so they can create good performance only if they are very close to their needs.

strategy 4: establish a customer base of the restaurant and give feedback to netizens in time

directly show the promise that the restaurant welcomes comments from netizens and wants to pursue quality service. Because netizens reflect directly, online salesmen can sort out netizens' opinions on restaurant services every week and report them to restaurant managers, chefs, chairmen and general managers. At the meeting, the chairman often asks the heads of relevant departments at any time according to netizens' opinions whether the project has been improved. The work of collecting opinions from the Internet can even be extended to various catering departments.

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