Nowadays, women pay more and more attention to this aspect of the consumption of cosmetics, so the cosmetics industry is promising. The following is a "cosmetic entrepreneurship project plan", which is only for reference, welcome to read.

Cosmetic venture project plan (a)

A summary

With the continuous progress of society, people's living standards are increasingly improving, more and more people pay attention to skin care products, admittedly 20 to 30 years of age, this age group is increasingly aware of the skin care, but there are a lot of skincare products in the market under the banner of the natural health of skincare, so that we do not know how to choose! The fact is, we don't know how to choose! Therefore, natural and healthy skin care products are a huge business opportunity in the future! We hope that our future brand "xx" will be successful in entering the market!

Second, market research and analysis

As consumers in their own countries, women began to skin care relatively late compared to foreign countries, generally to the age of 20 to think of skin care. But choosing the right skincare products for themselves has also become their plight, what is skincare, of course, is the less chemical ingredients the better, rather than using chemical ingredients to maintain their skin, like these products once stopped, the skin will collapse. Inheriting the principles of Chinese medicine, the skin care of natural ingredients extracted from plants has definitely become a hotspot for them to focus on purchasing.

Data from xx shows that in the first half of 20xx, there were more than x million domestic cosmetic franchises, and they are developing rapidly at an annual growth rate of x%; in many second- and third-tier regional skincare markets, the share of franchises is more than x%.

The top ten hot-selling cosmetic brands online include foreign brands such as xx and xx, and only a few domestic brands such as xx and xx. It can be seen that functional, differentiated, ethnic, like Chinese herbs, pure biology, pearl powder, aromatherapy products, will be the future of cosmetics online shopping a preferred choice.

Cosmetics in the 2 types of substances harmful to women's health and even disfigurement: whitening class and hormone class. Casually into the supermarket, pharmacy or department store beauty counter goods store, you can find many labeled "natural", "herbal", "plant" "Aromatherapy" a class of beauty products, regardless of whether these products are really with its labeled functions or customers have some deceptive behavior, you can be sure that one thing is that the attraction of natural beauty products to consumers is growing.

Diversified demand, market potential, natural, healthy skin care products become a weapon to broaden the market. The success stories of the local Chinese brands "xx" and "xx" are very much related to the concept of healthy skin care with Chinese herbs. The "xx" now sells well in more than 300 national supermarket chains and department stores such as xx, xx, etc., with products in East China, North China, Central China, South China and Southeast Asia, and the e-commerce promotion in the past 2 years has also achieved brilliant results!

Third, resource analysis

1. Disadvantage: As I am now a college student, no start-up capital, no social experience, not a very good understanding of many of the market skincare professional companies.

2. Advantage: I want to create a natural and healthy skincare products suitable for women aged 20 - 30 years old, not with chemical ingredients to maintain the skin, but through the extraction of plant extracts, increasingly to achieve the effect of skincare, not to pursue the speed, but the pursuit of long-term real and natural effects. Just like Chinese medicine from the health of the way to cure the root.

Four, competitive analysis

1. To establish their own brand awareness is difficult. Many Chinese consumers increasingly favor foreign brands, such as xx, xx, their brand awareness deep into the consumer psychology.

2. It is difficult to get the recognition of consumers. The current big brands have strong capital and market share, to stand a place, the natural health of the product must be recognized by consumers, but consumers are worried about the chemical composition of skincare products, so choose a very high visibility of the brand, they think the safety factor is high.

3. The professionalism of the product that the management of professionalism. After all, just started the business, management, technology, are not professional, all need to feel the progress in the growth.

V. Project overall design

The use of "production - sales" as one of the model, the ingredients of skin care products are extracted from natural plant development, does not contain harmful chemicals to the skin, to ensure that the pure and natural skin, and to ensure that the skin can be used as a substitute for the skin, and to ensure that the skin can be used as a substitute for the skin. The company's products have been developed from natural plant extracts and do not contain harmful chemicals to the skin, ensuring that they are natural and healthy! This will also allow MM consumers to buy and use the products with confidence.

Six, marketing methods and means

The use of online marketing and field marketing

1. Online marketing: Initially, due to limited funds can not build a website, the first store on Taobao. Utilizing the rapid dissemination of information on the Internet, put your brand online and promote it. Of course, it will increase about how to buy skin care products, how to skin care life essential knowledge.

2. Field marketing: to do promotional videos, vigorously in the university campus publicity, after all, our skincare products are mainly for the age group between 20 to 30 women. With quality assurance products and enthusiastic service to win their support and trust.

VII, personnel

The initial stage of the business is only to develop one of the skin care products, and then grow after the development of a set.

1. professional development of skin care products (1)

2. production and manufacturing personnel (3)

3. market planning and research personnel (1)

4. management personnel (myself)

VIII. financial needs and utilization

Initially, only the development of toner.

Start-up capital of 200,000

1. The purchase of equipment, according to the price of the future to be determined.

2. Hire staff wages (skilled labor by relatives to take the role)

3. sales price: fair price, in line with the value of the product (according to the cost)

Nine, the risk of

1. No social experience, it is easy to fail.

2. It is difficult to hire manufacturing staff.

3. Insufficient start-up capital, the later can not continue.

4. The product is not recognized, it is likely that the money and goods are empty.

Tenth, growth and development history

Now more and more skin care products, the more opportunities to choose, some fake skin care products are also sold in the market, which brings the difficulty of purchase has increased, consumers are simply very difficult to determine which kind of skin care products less chemical composition, which is suitable for them, so I hope that we develop a purely natural skin care products! The first is not to profit for the purpose, but to let consumers feel at ease to buy peace of mind to use for the purpose of their acceptance, from the roots of skin care to speak about the knowledge of skin care. I hope to make their own brand for consumers to accept, and then slowly expand the scale of the company with a few people to expand the thousands of people, and so on, and ultimately their own products can make consumers satisfied, to achieve a win-win situation.

First, the purpose and business model

The purpose of the establishment of my company is to provide suitable cosmetics and basic skin care for the physical store around and around the convenience of Internet access to college female students, giving everyone the right to enjoy the beauty of the power to help girls at the same time to care for the skin and job search dress up properly so as to The company's mission is to provide suitable cosmetics and basic skin care to everyone around the brick-and-mortar store as well as conveniently online college students everywhere.

Our company after market research found the campus market this seam market, especially in the cosmetics industry is basically a blank. The company's capital is mainly used to:

(1) open the market for new products;

(2) take effective marketing strategy to expand the campus market.

Products and services: mainly provide low-end cosmetics. At the same time, our company is also oriented to students who need job interviews, for students who need to do regular mask care and light makeup helps the success of the interview. With the increasing popularity of the Internet, online shopping has gradually become one of the popular behaviors. Online store business has many advantages: low start-up capital, less investment, fast and convenient transactions. Therefore, our products will also be sold in the online store.

I plan to continue to expand the power according to this business model: in this market, the main key factor is how to meet the consumer needs of school students. Our service is unique, the reason is that we are zero distance from the consumer and understand this market better, our company represents a new side of the female consumer market, the market can take school students as a potential target customer, and in a few years, the white-collar workers who go out into society.

The consumption of this piece of consumption is also only increasing, may develop into our loyal customers. Our company's scale also provides favorable conditions. In addition, we have our own advantages, the reason is that I am a business management students, and is the study of accounting, whether it is management or market have a rich theoretical foundation, skilled computer operation and online store operation.

Market positioning (target market): I positioned our market in the beauty skin care.

According to market resources, according to two years of investigation shows that 93% of the girls need the service, almost all of the girls said that they care about their appearance and hope to be able to care for or improve the skin through a professional esthetician. In the survey found that in the girls' dormitory, you can see the most is the cosmetics, and most of the low-grade products, but the price is quite high, from the respondents to understand that it is generally difficult to buy discount cosmetics, the purchase channel is very poor.

In fact, even the so-called big discount discount goods are there is a huge profit. In terms of skin care is even more inconvenient, around even a decent beauty store are few and far between, and specializing in the service of college students or for their job interviews is even less common. Now college students are very easy to access the Internet, online cosmetics are also very much, but the same product price difference of a few dollars to dozens of dollars or even hundreds of dollars, it is difficult to distinguish between real and fake on the Internet, and accidentally buy fake products.

Competition: In this seamless market, we have no competitors, but our services are selective in the market. So, it is important to show our competitive advantage, i.e., good publicity and promotion.

Management: our management I will be looking for are management department out of college students, such as marketing professionals, with cosmetics sales experience, the market has a certain degree of sensitivity, accounting professionals, from the data can be analyzed market trends. Just out of the entrepreneurial college students strong sense of enterprise, do things with high enthusiasm, and the salary requirements will not be too high.

Funding needs: I will seek loan support, the funds for start-up capital and marketing funds. The loan or investment will be repaid within 2 years using profit sharing.

Second, the company

Goal: Our goal is to turn the company into a chain of college cosmetic companies and crown online stores. We aspire to abide by the credibility and reputation in the field of sales. In order to achieve this goal, we take the integrity of the business, expand publicity and other ways to achieve.

Company Profile: The legal name of the business is xx Cosmetics, Inc. and its scope of business includes the sale of cosmetics in brick-and-mortar stores as well as online sales and targeted basic skin care.

Company strategy: Although the form of cosmetics market is not simple, but this seam market some powerful companies are in the state of abandonment or undeveloped, therefore, for the survival of my company to provide space for development. My company's market strategy is to first attack the weak market, and gradually occupy the market.

Company management: 1. Management team

(1) store manager;

(2) store duty is divided into sales and beauticians;

(3) door-to-door sales and service.

The company will establish the following systems and statements to facilitate management:

1. Finance, commodity management system.

2. Staff recruitment, training, incentives and other incentives.

3. Printing of sales slips, reports, etc. for easy verification and management.

Organization:

(a) Organization of the internal management system

The company will establish the following systems and statements to facilitate management:

1. Financial, commodity management system.

2, personnel recruitment, training, incentives and other incentives.

3. Printing of sales slips, reports, etc. for easy verification and management.

(B) Recruitment

The industry practitioners must have a license according to state regulations, especially beauticians. Departmental sales staff required to graduate from the corresponding professional bachelor's degree or excellent specialist, there is a certain marketing, sales knowledge. Recruiters should pay attention to the appearance of the image, men in more than 175 cm, women in more than 160 cm, features decent, good skin, strong language skills, work carefully, no bad habits, no bad behavior records. Recruiters have a 6-month probationary period.

Risk: The main risks of this project are the following:

1. Customers have allergic reactions to some cosmetics. In response to this, each customer tracking survey, the use of my company's products in the first two days to establish a good contact, at the same time, in the purchase of goods, strict control, strictly prohibit counterfeit and shoddy goods.

2. Anti-theft and fire prevention. The establishment of personal responsibility system. The responsibility will be specific to the individual, the implementation of rotating duty system.

3. Online store sales damage during transportation. Find a good courier company to cooperate, send out the product packaging is intact, double-check.

Third, market analysis

Market introduction: the number of girls in the school quite a large proportion, however, there is no one around the cosmetic business store dedicated to female college students, at the same time, in the face of fierce competition in the search for employment, each job-seeking women would like to stand out, then the attire for the job search is also particularly important. The contradiction between demand and supply brings unlimited business opportunities to develop the industry.

Market Analysis:

Strengths Analysis:

1. As mentioned before the contradiction between supply and demand. The campus market is a seam with opportunities for survival and development.

2. Strong targeting. Our goods and services are entirely aimed at college students who need to find jobs and work, and the price is mainly in the low to medium price range.

3. Better understanding of the market. As our company in our consumers is zero distance contact, we can better understand the market in time to adapt to the market.

4. There are online stores, for customers who can not come to the physical store shopping to provide convenience.

5. Most members of the company are graduates of the management profession and have a strong interest in the cosmetics industry, so there is a stronger business advantage.

Weaknesses:

1. Difficulty in raising funds.

2. Lack of experience of most of the company's management and operation staff.

3. Difficulty in choosing a marketing strategy to establish the company's popularity and reputation in the short term.

Target market, target customers: female college students, job-seeking female college students, young female white-collar workers (potential)

1. Single customer - refers to the purchase of goods or services to meet the individual's pursuit of beauty and experience. It is characterized by personalized small-volume purchases, and is our main service object

2. Group customers - purchase goods or services in groups such as classes or dormitories. Characterized by time, the number of fixed (generally developed into repeat customers)

Sales strategy: the key to this project is sales, so sales performance must be linked to individual performance in order to maintain high morale and achieve better economic results. To this end, the following measures are taken in the design of the salary:

1. The general salary of the personnel implementation, if the activities during the salary is determined separately.

2. and performance-linked. Employees in the basic salary on the basis of 10% commission on the sales of each person.

Fourth, competitive analysis

In order to enhance the competitiveness of the enterprise, increase sales, our company will take some marketing measures, some basic plans are as follows:

Marketing plan:

(a) Regularly for the above mentioned college girls to make a regular on the basics of skin care, the main purpose is to make more people understand the skin care. The purpose is to let more people understand the importance of skin care.

(2) the use of membership. The first is that the company's products and services will be available for sale at a discounted price.

(3) Consumption of cash back. After each consumption, we will keep their bills for customers, cumulative consumption of up to a certain amount will be a certain percentage of the cash back, in order to encourage consumption, while avoiding the loss of customers.

(D) in order to thank and enhance customer support for the company, to provide free holiday skin care (such as the 8th of March, New Year's Day, Christmas, 11th, May Day)

Service and support:

(1) the customer service: [targeting] in order to effectively and efficiently occupy the market, in order to do so, first of all, we need to know enough about the market! Enough to understand this, we will do regular surveys, and customers to establish timely communication, to understand their voices, to ensure that 100 percent customer satisfaction rate.

(2) Feedback: the establishment of a positive customer feedback mechanism, such as the opening of the store in addition to equipment and customer suggestions and the use of lucky draws this set of encouragement and entertainment as one of the forms, to ensure that the initial company's information flow, so as to continue to meet the market.

V. Market and sales

Sales strategy:

(a) sales approach

My company's sales approach is divided into two parts: growth and maturity. Mature period as the market is becoming more mature, the company's popularity greatly enhanced, the company to sit in business mode of operation, door-to-door development of new customers as a supplement.

(b) product positioning:

(1) market positioning: the company's business and service concept is to serve female college students, the product is located in the majority of students can accept the low-end goods.

(2) business philosophy: do small: limited to female college students; do fine: quality control; do well: customer service to establish the reputation of the enterprise.

Pricing strategy: as we all know, the cosmetics industry is quite high profit, in order to enhance the competitiveness of our company's market and better serve the majority of students, our prices should be lower than the average market price of 3% -5%, the customer will have a stronger attraction.

Financial plan:

(a) Sales revenue for monthly cosmetics sales and skin care income.

(b) Monthly expenses are the cost of cosmetics sales, the cost of skin care required fees, rent, staff salaries, staff commission, taxes, other expenses.

(iii) Monthly profit as well as net profit.

Building corporate culture construction: this project is small, but belongs to the service industry, there must be a certain norms, to give customers a good impression. First of all, we must strengthen the ideological education of the staff, establish corporate reputation, business ethics, honesty and trust in the customer.

Cosmetic business project plan (three)

First, entrepreneurship (open perfume bar) before the preparatory work

Before selecting the perfume bar industry, measure how much of their own start-up capital. Because, the total investment in each industry is high or low, and each industry is different, so first measure the money you have to be able to do those industries, and then make further planning.

The advantage of choosing to open a perfume bar store is that the perfume bar (bulk perfume) industry is already mature, the profit is relatively higher than other industries several times, the cost required is low, easy to enter and easy to start.

Second, the location of the store

The choice of location has a great impact on the future operation of the store, so be sure to find a good location in the business district store.

Perfume bar store is recommended to choose:

1. Department store counters, large supermarkets.

2. Cosmetic stores, skin care and beauty salons.

3. Perfume stores, car decoration stores.

4. Home furnishing stores, underwear stores, related women's clothing and accessories stores.

5. Bars, tea rooms and other entertainment and leisure places.

6. Other fashion products sales places.

7. All kinds of sales venues located in the downtown area with high traffic flow.

It is recommended that the rent of the store is not higher than 6,000 yuan / month, the area between 5-15 square meters, after finding a good store, the next is to sign with the landlord. When signing with the landlord, the lease period is best not too short, if only one year, may be a year before the start of the recovery, the results of the store was the landlord to take back, the lease period of three to four years for the more ideal signing period.

Even if there are problems in the future, I can still sublet (the rent here has been rising). The store is leased and needs a period of decoration, so I negotiated with the landlord to let him deduct the decoration period from the rent starting date in order to reduce the rent expense. Oh, can burn less money to burn less, who let us do not have a lot of money to start. It is recommended to choose the store to choose in the traffic flow of the mature business district, consult customer service.

Third, the store (perfume bar) decoration

It is recommended to apply directly to the perfume bar manufacturers to help you out of the decorative rendering of the actual situation of your store to make it clear (including the location of the store, around the business district, traffic flow, customers passing through the direction of the store floor plan, etc.) Manufacturers tailored to your decorative rendering of you can according to the cost of their own decoration. The manufacturer will provide you with a customized decoration rendering, which you can use according to your own decoration costs to make simple modifications, and the general style will remain unchanged, so that the manufacturer can also help you match the suitable goods according to this information.

Fourth, the selection of goods and the channels of purchase

All things are ready all we need is the following to enter the main topic, I should talk about how to buy the tools to make money: perfume, how to purchase goods selection

Earlier, we have already put the store with the manufacturer to understand the situation, the perfume bar manufacturers will combine your store to help you design the products suitable for you to collocation, the main thing is that the incense should be full of goods, the most important thing is to help you with the products to be used.

The purchase of goods as far as possible to arrange every Saturday to the goods, so that every weekend in the store is certainly a new product to the goods, but only on part of the new goods, a part of the Sunday to stay on! Let customers feel every week to your store, there are new products to the goods, whether they need it or not, to give customers a reason to come back next time, the same, to give themselves a chance to earn a little more money.

Like "Valentine's Day", "Women's Day", "May Day", "Tanabata", "National Day" and several other sales climaxes. To give yourself enough time to arrange before!

Import channels:

xx perfume bar manufacturers are the preferred manufacturers, exclusive production of pure essential oil microcapsule perfume, no methanol, no alcohol, does not stimulate the skin, any skin type of people can be used, and more importantly, her fragrance light, stay fragrance 3-7 days, really effective to help you lock the repeat customers.

xx Group is currently the most complete company in the domestic market incense, 6 new high in the industry.

Fifth, manpower planning

A store of about 10 square meters, it is recommended to hire 1-2 shoppers, cosmetics, clothing, beauty salons and other retail experience is preferred, just started the business is recommended to hire a shopper is responsible for the reception of customers, the owner of the store has to be in the store to receive customers, the cashier (the start of the business is a little tired of the should be) (It is right to be tired when you start your own business, not to mention that we don't have a lot of money at the beginning of the business). The guide's salary (including their own to be counted Oh), 1000 yuan / month + commission 1% (1% of the monthly turnover), to improve the work of motivation.

Six, investment amount analysis, monthly cost analysis

1. Rent: 500-5000 yuan / month.

2. Decoration fee 1000-3000.

3. First perfume payment 10000 yuan.

4. Other expenses 1000 yuan.

5. Employee wages can be settled at the end of the first month, do not have to be counted in the initial investment.

6. The remaining 3,000 for working capital.

Seven, marketing strategy (perfume bar business methods)

1. opening promotions

When everything is ready, it is ready to choose the official opening. The opening day to attract customers, do some promotional activities are inevitable, promotional activities are not limited to discounts, gifts and lottery and other three types. At the same time in the surrounding neighborhoods to distribute some flyers.

Recommended the use of xx group exclusive production of counting type cell phone aroma machine to do promotions, only one cent cost for the customer's cell phone cleaning, disinfection, aroma once, a novel promotional model, the manufacturer has a commitment to such as damage to the phone due to machine problems, by the company double compensation, so that you do not have to worry about the business at ease, to the evening, as long as you press the button on the machine, you can calculate a day down! The company is also committed to providing the company with double compensation for any damage caused by the machine, so that you can operate without any worry.

2. Perfume bar display

The key to open the perfume bar fragrance varieties to give customers enough room to choose, which is different from other brand stores, not relying on the main a few models to sell! Product display to highlight the characteristics of their own perfume, the light, slightly thick separate display, including which fragrance is suitable for use with which occasion to write clearly.

In addition to the store looks neat and tidy, but also to the purposeful purchase of the customer selection to provide convenience! All of the scent with a scent cup, scent stick display out of the convenience of the guests to try the scent, pick out a few especially beautiful small perfume bottles to attract the customer's eye. Many times customers are looking at small perfume bottles beautiful to choose perfume! The style of the small perfume bottle should be changed often, which can not be lazy!

3. Long-term development of marketing strategies

(1) Principle: every week there should be new perfume bottles on the shelves.

(2) approach: try to standardize every aspect of it, in order to prepare for the future development of the chain, that is, the model copy.

(3) service: the basic interests of the sales staff training, customer service attitude and service objectives. Whether customers buy perfume or buy how much money for perfume should be sent to the customer with a smile so that their satisfaction to leave, often in the past there may be word of mouth to pass on the degree of beauty, there will be repeat customers. The customer's requirements in the possible realization of the premise as far as possible to meet.

4. Perfume bar business methods

(1) the surprise of the first time to the store

free gift trinkets, small pendants, free to do the cell phone scented, etc., so that they fill out a long-term customer form (do customer database).

(2) Increase the likelihood of their next visit to the store

Communicate the message that there are new products on the shelves every week.

Use the customer database, with some excuse to give small favors, so that they come to the store to pick up or tell the news of discounts, or free gifts to members of small gifts on holidays (to quantitative) or birthday gifts, and so on.

(3) satisfied with the shopping and make it as far as possible to introduce other buyers to the store to buy

Eight, summarize

In summary, I used x million yuan to open a xx perfume bar store, and manufacturers work closely with you want to not make money is difficult!