(a) background

Shanghai snacks in the Southern Song Dynasty that is documented, the beginning of the Ming Dynasty, Shanghai has become a famous southeastern town, the production of the gradual increase in the exquisite, in the Qing Dynasty with the growing prosperity of the Shanghai business, the seasonal variety of rice, noodle snacks are more varied.

At the end of the Qing Dynasty, Shanghai was listed as a port of entry for foreign trade, and successively absorbed the essence of the flavors of snacks from all over the country, including the characteristics of almost all the major places in the country, and to develop and improve them, forming their own characteristics.

Shanghai snacks are characterized by a wide variety of both North and South flavors; rigorous selection of materials, production of fine; seasonal, seasonal changes; supply convenient and flexible. Its taste, both different from the Guangdong and Hong Kong areas of pure sweetness, but also different from Sichuan, Chongqing, spicy flavor, but to light, fresh, tasty known. Shanghai's snacks, steamed, boiled, fried, branded, many varieties, the most popular consumer favorite, no better than: soup dumplings, hundred leaves, oil gluten. This is the most favored "three main pieces".

(B) objectives

Shanghai snack bar in addition to the hope of promoting the unique flavor of Shanghai snacks, we hope to profit. Plan snack bar will be in two years to turn a loss into a profit (according to the survey of the general small-scale catering industry investment in the early stages of the larger capital back to the capital takes longer, generally in two years or so). Expected in a year after the monthly net profit of 20,000 yuan in addition to tax.

(C) market analysis

People's tastes once nurtured, it is indeed more difficult to change, like Hunan, Sichuan people like to eat spicy, Jiangsu and Zhejiang like to eat sweet, these people tend to go wherever they are again, are thinking that hometown dishes are eaten, and, these people generally have a fixed circle, as long as they do a good job, the power of public opinion is huge, so what, as long as the authentic. Snacks to attract the native people in the field, is not a difficult problem.

(D) location

Snack bar plan set in Shenzhen Nanshan Shekou, the specific reasons are as follows:

To open such a snack bar in the countryside, we must pay attention to the native people in this place to be more, and according to the investigation of the Shekou area of Jiangsu, Zhejiang and other people in the majority.

In Shekou, food, clothing, housing and transportation are very convenient, there are at least three large commercial circles nearby, Garden City Wal-Mart, Haiya Department Store and Nanshan Book City, Coastal City. Because shopping is very convenient, the flow of people is high. The other local people have strong consumption ability, because the production cost of Shanghai snacks is high, and it needs customers with strong consumption ability.

The transportation is convenient for customers who are far away. Also close to Hong Kong, there are two cross-border channels, one is Shenzhen Bay Port and the other is Shekou Harbor. Many Hong Kong people like Shanghai flavor, store set here can attract a lot of Hong Kong customers to come to patronize, and higher consumption in Hong Kong, so Hong Kong people still like to come to the deep consumption on weekends, for the snack bar weekend to bring a good flow of customers.

The law and order is very good, after all, college students to open a small store is not easy, their own hands on the money is not much, can not stand the mob's suppression (collection of protection money, deliberately burned to charge high compensation, etc.).

(E) customers

Because most of the Shanghai local dishes pay attention to the thick oil and red sauce, more in line with the customers of Jiangsu, Zhejiang, Hong Kong and Taiwan, Japan.

The restaurant food pricing will be higher than the market price, one because the snack chef labor is expensive; secondly, the cost of raw materials from Shanghai air transported over slightly higher. Therefore, the price will be oriented to college students, white-collar workers and other people with a certain spending power.

(F) business hours

6:00 a.m. to 2:00 p.m.; 5:30 p.m. to 10:30 p.m., weekends and public holidays to extend the business hours of two hours at night.

(7) Specialties

1. Pan-fried Steamed Buns

Pan-fried Steamed Buns can be said to be a native Shanghainese confectionery, which is said to have a history of hundreds of years. The pan-fried buns are made of semi-fermented flour, topped with fresh meat and meat jelly, and then placed in a pan to be fried in a row, with several showers of cool water during the frying process, and finally sprinkled with chopped green onions and sesame seeds.

The pan-fried buns are crispy, thin-skinned, and flavorful. One bite, the meat juice wrapped in meat, oil, green onion, sesame aroma thin out, the flavor of the first class. In our store fried now also has a certain "delicious" development, crab meat fried, chicken fried buns taste is also a great, belonging to our store enough traditional snacks also have new ideas.

2. Xiaolongbao

Xiaolongbao is famous in China and abroad and has a history of 100 years. Xiaolongbao selection of fine white flour rolled into a thin skin; and to the meat as a filling, without MSG, with chicken broth boiled meat skin to take the jelly mixed in to take its freshness, sprinkled with a small amount of research into the fine sesame seeds, in order to take its aroma; but also according to the different seasons to take the crabmeat or bamboo, shrimp and into the meat filling, one or two flour to make ten, in the shape of water chestnuts in a semi-transparent shape, small and exquisite. On the table, poke the skin, juice full of a dish, thin skin, fresh juice, tender meat, filling. When the store is the main product.

3. Sanshin small wontons

Shanghai people on the size of the wontons is particularly clear, the general small chaos is only visible at breakfast time. Shanghai's three fresh wontons are different from Wuxi's three fresh wontons. Instead of being stuffed with fresh meat, kai-yang and mustard greens, the wonton filling is pure meat. The so-called "three fresh names" are all in the soup, shredded egg, shrimp, seaweed, and this three fresh meat wrapped in a thin skin, savory and smooth taste. The plan is to supply only at breakfast, late-night snack time, to take the meaning of things are rare and expensive.

4. Vermicelli soup with oil and tofu

Dry points with wet points, this is the usual Shanghai people used to eat. And the oil and tofu vermicelli soup in the wet point is a reserved program. Though it looks a bit soupy, it's a perfect match for greasy dim sum such as shengjian. Plan to sell with it to increase sales.

5. Noodles with Kai Onion Oil

Boiled scallion oil and burnt seaweed (known as kai yang in Shanghainese) accompany the noodles.

6. Sticky Cake and Mint Cake

Pastries are the specialty of the Chinese people in both the North and South. When it comes to Shanghai's pastries, I'm afraid you can't even count them on your toes. But the ones that are widely loved by Shanghainese people are the striped head cake and the mint cake, as well as the double-stuffed dumplings and the like. Mint cake is glutinous rice flour mixed with a little mint powder and decorated with red and green threads. Sticky rice cake is made of glutinous rice flour mixed with fine sand (not wrapped in fine sand, but kneaded together) and shaped into long strips, which are even better when deep-fried. The plan is to cross-launch at different times of the day to avoid the backlog of finished products, and to keep customers fresh.

7. Crab shell yellow

Fermented flour and oil shortening into the skin and filling of the shortcake. The color and shape of the cake is similar to a boiled crab shell. The finished product is brownish-yellow in color and tastes crispy, fluffy and fragrant. Because it is not easy to save the crab shell yellow, so plan to sell, time set in the afternoon when people get off work and school hours.

8. Ring sand round

Ring sand round is one of Shanghai's famous flavor, has a history of more than 70 years. According to legend, at the end of the Qing Dynasty, there was an old lady surnamed Lei in the area of Sanpalou, who made a living by selling soup dumplings in a stall. In order to do more business, she tried to make up for the inconvenience of storing and carrying the dumplings. At first, she rolled a layer of glutinous rice powder on the surface of the dumplings, and then tried to make all kinds of dry powder, and the result was that the use of adzuki bean powder was very effective, and it was very popular among the diners. In her honor, the descendants named this kind of soup dumplings as "Ringsha Duan". There are many varieties of the variety of the ring sand dumplings: fresh meat, bean paste, sesame, etc.. Its color is pink, bean aroma is rich, soft and refreshing.

You can use Qiaojiajie confectionery store to make a good semi-finished products back to simple processing, reducing labor is very convenient.

9. Spare Ribs Rice Cake

Spare Ribs Rice Cake is an affordable, unique flavor of Shanghai's staple food, suitable for sale as a working meal.

(H) Sales Methods

For the sake of hygiene, the store is operated as a fast food restaurant. Customers first buy food coupons at the cashier, then freely choose their seats and wait for the waiter to serve them.

(IX) Decoration and Facilities

1. Shop Decoration: The decoration style will be modeled after the old Shanghai style of the eighties, with some modern popular elements.

2. Seating arrangement: In order to accommodate more customers, we purchased round tables, which are more space-saving than square tables. In addition, we also purchased a number of back chairs, hoping that customers can enjoy our food in a comfortable environment.

3. Kitchen setup: an internal kitchen for stir-frying; a noodle room on the street (so that passers-by can see the store steaming, cooks coming and going, creating a lively and prosperous scene, and also convenient to pick up takeaways with passing guests.)

4. Cashier: we will buy a cash register, this cash register can print food coupons and store money.

5. Restrooms: There is one men's and one women's restroom in the store.

(J) Material supply

A long-term contract with a logistics company has been set up, and the raw materials arrive by air every day to ensure freshness.

(XI) Recruitment of staff

The plan is to publish a recruitment notice in the newspaper one and a half months before the opening (please refer to the attachment: Recruitment Notice), to recruit three kitchen staff and three store assistants, and to provide training to the staff in the two weeks before the opening.

(XII) Publicity

1. Publish magazine columns;

2. Distribute leaflets;

3. Publicize special offers during the opening period, for example, to participate in group-buying activities, to attract crowds;

4. Provide student discounts.

(xiii) License and utility applications

1. Business registration;

2. License;

3. Health and fire protection;

4. Water and electricity applications;

5. Telephone applications.

(xiv) expected difficulties and solutions

1. recruitment difficulties, in recent years, the city's catering industry has been a great development, the employment of various restaurants is expanding, which objectively exacerbated the shortage of labor phenomenon. Even if the employees are recruited are mostly short-term workers, long-term workers are almost none.

The solution: pay social security for employees, so that they feel that life is guaranteed; through training and daily management to cultivate the loyalty of employees.

2. Unfamiliar with the market, the excess preparation of materials leads to the expiration of the moldy ingredients, resulting in a waste of resources.

The solution: do enough market research, cold dishes need to prepare less than other dishes; always care about, do not let the kitchen waste resources; when a certain dish backlog, as soon as possible to sell out or give away in the form of activities.