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What is the promotion skill of Meituan takeaway?

Meituan take-out is one of the mainstream food and beverage take-out platforms in China at present, and tens of thousands of merchants have settled here to take orders for take-out. Some stores are very hot in take-out, which involves the problem of business promotion skills. What are the promotion skills of Meituan take-out? Let me get to know it for everyone!

1. After the online operation, the new store logo will last for 15 days, and consumers are always sensitive to "new" things, which can also increase the number of visits to the store to a certain extent.

2. Within 31 days of opening the store, you must turn on the 7-day ranking weighting, and the store ranking will be advanced to a certain extent, and the store will broadcast in turn at the 8 th and 12 nd places on the food channel list page for 7 days.

3. Improve the store conversion rate, which can be divided into visit conversion rate and order conversion rate. Access conversion rate refers to (the number of clicks/exposures by users and the number of clicks/exposures by users); Click conversion rate refers to (order volume/number of clicks by users, number of users with order transactions/number of users with clicks).

4. Full reduction activities can be held, such as online payment of over 11 yuan minus 1 yuan and over 21 yuan minus 3 yuan.

5. With discount activities, merchants can publish one or two dishes every day, but they will become discounts on the same day, which can improve the activity of customers. For example, the discount price on Friday attracts more customers to buy a single product.

in fact, no matter which platform you are on, if you want to do a good job in take-away business, you must first improve the ranking of merchants in the platform, and high ranking will bring traffic and customers. In fact, there are many ways to improve the ranking of stores. The key is to see whether the merchants know how to use them flexibly. I hope the above skills can help you!