Advantages:

1, the brand is one of the best in domestic panel furniture, and there are specialty stores all over the country.

This brand has an advantage in quality.

3. Have a certain market share.

Disadvantages:

1, similar brands are more expensive.

2. The characteristics of shopping mall management are not obvious, and there is no difference between shopping mall management and similar brands.

3. The marketing methods are general, lacking bright spots.

Chongqing Banan Yudong Xiexin Causeway Bay Plaza:

Opportunities:

1, the mall has strength.

It is located in the most prosperous traditional business center with a large area.

3. Focus on brand professional management.

Threats:

1, comprehensive business center, No.

2. The "human flow" is large, but the "human retention" is small.

Chongqing Banan Yudong Market:

Opportunities:

1, there are already a certain number of tourists and the rent is moderate.

2. A brand without a name has settled in.

Threats:

1. Affected by the surrounding market, the market competition is fierce.

2. The market lacks purchasing power.

3. No brand effect.

4. Increased costs