Company development process
Tianjin Quanjian Group was founded in 1998, and its founder was Shu. At first, the company was just a small health care product store, mainly engaged in some Chinese medicine health care products. However, relying on Shu's business acumen and market acumen, the company gradually developed and expanded. After 2009, the company began to enter the direct selling industry and went public on 20 13.
Production marketing
In terms of product sales, Tianjin Quanjian Group mainly deals in health care products, medical devices and household items. One of the most famous products is "easy to lose weight" series. This series of products mainly achieve the effect of losing weight by restricting diet, exercise and taking health care products. However, whether the efficacy of these products is really as advertised has always been a controversial topic.
Marketing means
In terms of marketing means, Tianjin Quanjian Group has always taken "MLM" as the main means. The company promotes and sells products by recruiting members and developing offline. However, this method is easy to cause some bad consequences. For example, membership relations are becoming more and more complicated, product promotion is exaggerated and so on.
Quanjianmen incident
At the end of 20 18, the Quanjianmen incident broke out. The incident mainly involves the product promotion and marketing methods of Quanjian Company. After the event was fermented, Quanjian Company was once caught in the whirlpool of public opinion. Finally, the company was ordered to stop production and business, and Shu was sentenced to nine years in prison.
final result
To sum up, Tianjin Quanjian Group has made great achievements in the development process. However, there are some problems in the company's marketing methods and product promotion. I hope this incident can be a lesson for enterprises to realize the importance of marketing means and product promotion, and at the same time, it can better serve consumers.