Someone has calculated an account: Xianhezhuang Hot Pot has opened more than 711 stores in more than one year, with a starting fee of 481,111 yuan and a deposit of 51,111 yuan for each store. The royalty alone will attract 371 million yuan. Catering companies make a lot of money. According to media reports, when a couple were dining in Xianhezhuang, Chenhe Hotpot Restaurant, the ceiling suddenly fell down. Women were hit on their heads and hands by the ceiling, while men were burned at the bottom of the hot pot hit by the ceiling. Xianhezhuang issued an apology statement, and Chen He also forwarded the statement on Weibo, saying: "I apologize to the two customers again, conduct a thorough investigation and correction, and will never tolerate security issues!" It is common for celebrities to open stores and do business.

phenomenon, not only this time. Why do celebrities get together in the catering business? Most of the time, is it unreliable for celebrities to open stores? It is not uncommon for celebrities to enter the catering industry. The threshold of catering industry is very low. When celebrities run sideline business, it has become the favorite field of celebrities. According to third-party data, catering accounts for 61.7% of celebrity stores. For example, it is also a hot pot. Besides Xianhe Village of Chen He, there are Xiangtianxia Hotpot in Sichuan, No.1 Hotpot in Huang Xiaoming, A Dream of Huang Liang in Huang Lei and Meng Fei, and A Dream of Huang Liang in Joker Xue. Shang Shang Qian, Deng Jiajia's "spicy pot", Arqie's "Huo Fengxiang", Baber's "spicy pot", Shayi's "spicy three pots" and so on. Open a shop. For example, Angelababy's Millions of Milk Tea, Huang Xiaoming's Jizhitang, Hu Haiquan's Palace Tea, Ma Dong's Thank You Tea, ZhangJike's The Rescue of the Monkey and Jay Chou's The Magic of J Tea.

"Jieshi Tea", "Natural Milk Tea" in Guan Xiaotong, and CHAFORU Xingkali, the tea shop of Karry's parents. Celebrities are also involved in other food and beverage categories. For example, Xu Zheng's Nara Sushi, Han Han's Nice to Meet You, Degang Guo's Guo Jiacai, Meng Fei's Meng Fei's Noodles, Huang Xiaoming's Jiangnan Barbecue and Sun Yizhou's Zhao Menmen's Barbecue. , Andrew's Mr. Yellow Croaker, etc. These celebrities get together to open stores and close them. Many star enterprises listed above ended in failure and closed down completely, especially beverage shops. Although there are still some shops in operation, they are also depressing compared with the time when the momentum was at its peak. Although the traffic effect of celebrities can attract more restaurants' attention, traffic is a double-edged sword.

once there is any quality control problem in the franchised restaurant, everyone will regard it as a celebrity. Therefore, the public will have the feeling that restaurants run by celebrities gather together and encounter trouble. For example, Han Han's "Nice to meet you" Wuhan branch was closed due to unlicensed operation and serious rodent infestation, Xi 'an store was closed due to poor management, and the supplier was in arrears with payment, and Tianjin franchise store was sued for employees' arrears. Ningbo store was also sued for arrears. Unauthorized operation has been closed; Xue Zhiqian's "Shang Qian" branch detected coliforms in chopsticks and cleaned and disinfected them. Baber's "spicy pot" was exposed as using beef instead of duck blood, and even duck blood was made of cattle. It is made of blood and water ... There are also some successful cases of celebrities opening restaurants, such as Deng Jiajia Hotpot Hotel, which enjoys a high reputation. Generally speaking, celebrities are unlikely to open stores.

Even for hot pot restaurants like Xianhezhuang, these hot pot restaurants have many franchise stores and are very successful in business, and the public's impression score is not high. Why is it unreliable for a star to open a shop? After all, I still want to make too much quick money. Stars not only open stores as spokespersons. Xingchen will participate in the investment and become a shareholder. For every penny earned by catering brands, stars can participate in sharing-the abacus is very accurate. Stars have the right to run a sideline business, and it is understandable to make money by using traffic, but most stars are only responsible for providing traffic. Stars themselves are not involved in catering management, or as amateur stars, they also lack relevant professional knowledge. Someone calculated an account: Xianhezhuang Hot Pot opened more than 711 stores in more than a year, and the starting cost of each store was as high as 481,111 yuan, with a deposit of 51,111 yuan. The royalty alone will attract 371 million yuan. Catering companies make a lot of money.

According to media reports, when a couple were having dinner at Xianhezhuang in Chenhe Hotpot Restaurant, the ceiling suddenly fell down. Women were hit on their heads and hands by the ceiling, while men were burned at the bottom of the hot pot hit by the ceiling. Xianhezhuang issued an apology statement, and Chen He also forwarded the statement on Weibo, saying: "I apologize to the two customers again, conduct a thorough investigation and correction, and will never tolerate security issues!" It is common for celebrities to open stores and do business. Phenomenon, not only this time. Why do celebrities get together in the catering business? Most of the time, is it unreliable for celebrities to open stores? It is not uncommon for celebrities to enter the catering industry. The threshold of catering industry is very low. When celebrities run sideline business, it has become the favorite field of celebrities. According to third-party data, catering accounts for 61.7% of celebrity stores.

For example, it is also a hot pot. Besides Xianhe Village of Chen He, there are Xiangtianxia Hotpot in Sichuan, No.1 Hotpot in Huang Xiaoming, A Dream of Huang Liang in Huang Lei and Meng Fei, and A Dream of Huang Liang in Joker Xue. Shang Shang Qian, Deng Jiajia's "spicy pot", Arqie's "Huo Fengxiang", Baber's "spicy pot", Shayi's "spicy three pots" and so on. Open a shop. For example, Angelababy's Millions of Milk Tea, Huang Xiaoming's Jizhitang, Hu Haiquan's Palace Tea, Ma Dong's Thank You Tea, ZhangJike's The Rescue of the Monkey and Jay Chou's The Magic of J Tea. "Jieshi Tea", "Natural Milk Tea" in Guan Xiaotong, and CHAFORU Xingkali, the milk tea shop of Karry's parents.

celebrities are also involved in other food and beverage categories. For example, Xu Zheng's Nara Sushi, Han Han's Nice to Meet You, Degang Guo's Guo Jiacai, Meng Fei's Meng Fei's Noodles, Huang Xiaoming's Jiangnan Barbecue and Sun Yizhou's Zhao Menmen's Barbecue. , Andrew's Mr. Yellow Croaker, etc. These celebrities get together to open stores and close them. Many star enterprises listed above ended in failure and closed down completely, especially beverage shops. Although there are still some shops in operation, they are also depressing compared with the time when the momentum was at its peak. Although the traffic effect of celebrities can attract more restaurants' attention, traffic is a double-edged sword.

once there is any quality control problem in the franchised restaurant, everyone will regard it as a celebrity. Therefore, the public will have the feeling that restaurants run by celebrities gather together and encounter trouble. For example, Han Han's "Nice to meet you" Wuhan branch was closed due to unlicensed operation and serious rodent infestation, Xi 'an store was closed due to poor management, and the supplier was in arrears with payment, and Tianjin franchise store was sued for employees' arrears. Ningbo store was also sued for arrears. Unauthorized operation has been closed; Xue Zhiqian's "Shang Qian" branch detected coliforms in chopsticks and cleaned and disinfected them. Baber's "spicy pot" was exposed as using beef instead of duck blood, and even duck blood was made of cattle.

It's made of blood and water ... There are also some cases of successful celebrities opening restaurants, such as Deng Jiajia Hotpot Restaurant, which enjoys a high reputation. Generally speaking, celebrities are unlikely to open stores. Even for hot pot restaurants like Xianhezhuang, these hot pot restaurants have many franchise stores and are very successful in business, and the public's impression score is not high. Why is it unreliable for a star to open a shop? After all, I still want to make too much quick money. Stars not only open stores as spokespersons. Xingchen will participate in the investment and become a shareholder. For every penny earned by catering brands, stars can participate in sharing-the abacus is very accurate. Stars have the right to run a sideline business, and it is understandable to make money by using traffic, but most stars are only responsible for providing traffic. Stars themselves are not involved in catering management, or as amateur stars, they also lack relevant professional knowledge.