First, the title

A good title is the key to attracting readers, but when writing, you must remember not to be a title party and not to be inconsistent with the content. Don't violate the Advertising Law. Reflect the theme of news in the title intuitively and concisely. The main thing is to let users read what your article is about in the title. And be interested in reading on. A good title can bring click-through rate and reading volume to the article.

second, the text

most press releases are written directly in the text. There are a few special news articles that need to be prefaced. When writing the beginning, you need to describe the time, place, people, events and so on clearly. When describing in the middle of the text, you can give some detailed descriptions of the details of some events and the people who participated. The end of the press release is a sublimation of the overall content of the press release. It can be an evaluation of the whole article or a question at the end of the press release for readers to discuss. You can also set a suspense ending for readers to imagine.

third, with pictures.

A press release must be accompanied by pictures. Good pictures can make the contents of the press release more vivid, and make readers not feel tired when reading. When choosing pictures, you must choose pictures that match the contents of the press release, and don't add pictures casually. Random pictures may cause readers to misunderstand the contents of the press release.

fourth, the writing style.

press releases belong to a more formal style. It is highly concerned by the society. Therefore, if you are reporting an event, you must describe the event from a true and objective perspective, and don't add your own subjective intention or your own judgment on the event. Avoid misleading users about this incident.