Affected by the epidemic situation since the emergence of novel coronavirus, all walks of life, especially the catering industry, have been affected. I don't know if you have noticed that since the epidemic, people have been cooking at home, and the number of times they go out to eat is far less than before the epidemic. Especially when the epidemic is serious, every household lives at home, and these catering industries are affected. Not only is there no profit, but you also need to pay rent, and the expenses are not small. Until now, the catering in many places has not recovered to the state before the epidemic, and some stores are feeding and feeding. So in the long run, there must be losses.
Xiabu Xiabu's positioning may be wrong. At first, customers are low-consumption customers, and almost everyone can eat at 60. But I don't know when it started, and there was a phenomenon that the amount of food was small and the price was high. I also saw many comments from netizens. The taste is average, the price is more expensive, and the amount of food eaten is less. Nowadays, there are more and more hot pot brands, fewer dishes and higher prices, which will really increase the loss of customers, and there will be problems in the positioning of Xia Xia, which will definitely cause losses. And personally, I think there are really few dishes to sip, and there are many dishes I want to eat.
A large part of the reason for the wrong location of some stores is that there are great problems in the location of some stores. Location is very important for the catering industry, and it is too remote to make a profit.