"Chinese New Year Flower Market" is a very distinctive folk activities, has become an indispensable part of the Spring Festival in Guangzhou, affected by the epidemic, the first "online-based, offline complementary" mode! The following one to understand the spring flowers to see what the highlights of the activities.

Highlights of a: from "a district a flower market" to "a district more points", 3 kinds of "buy flowers map" to choose

Guangzhou Municipal Market Supervision and Administration Bureau of the relevant person in charge of the introduction of. 2021 spring flower market "a district a flower market" traditional practice will be adjusted to "a district multi-point": "to the street town as a unit, fixed and temporary selling points combined, in the full implementation of the epidemic prevention and control measures based on the choice of the Outdoor venues open, well-ventilated areas, the reasonable setting of flower sales points, pick-up points, to facilitate the flower farmers and florists to sell flowers, the public to enjoy the flowers to buy flowers."

Up to now, the city's 11 districts have clearly set up on-site sales points of 153 (excluding production bases, which will be continuously added to improve the follow-up), of which 114 pro-placing points, 39 fixed points. The districts with more on-site selling points are 41 in Nansha District, 34 in Tianhe District, 24 in Panyu District, 20 in Haizhu District and 16 in Baiyun District. Guangzhou Municipal Agriculture and Rural Affairs Bureau of the relevant person in charge of the introduction, this year, Guangzhou City, the annual flower annual orange growers production base of up to 430, can supply varieties, including the popular orchids, peach blossoms, gladiolus, lilies, pigweed, anthurium, four seasons of the orange, kumquat, etc., varieties of up to more than a hundred, the number of is also quite sufficient.

Highlight two: "cloud flower market" to realize the online flower appreciation and purchase of flowers, move your fingers New Year's flowers to the door

not go to the flower market how to buy flowers? It is understood that the Guangzhou Flower Market Office together with the Municipal Party Committee Propaganda Department, Municipal Agriculture and Rural Affairs Bureau, Municipal Post Office and other departments to guide the city's 11 districts, the organization of the jurisdiction of the flower farmers, flower production bases, flower dealers and other Spring Festival flower supply side, docking all kinds of online platforms to achieve the Spring Festival flowers online transactions, to facilitate the masses online flower purchase. At the same time, the mobilization of various online platforms to give full play to their respective advantages, the construction of "can see, can play, can buy" "cloud flower market".

Up to now, the districts docking platforms are Guangzhou Post (public), Alibaba (Alipay, Hungry, Gaode map), Jingdong, byte jumping (Jitterbug), Suikang life platform, the Guangdong "supply and price stability and peace of mind" digital platform, "hear the flowers bloom! "

Highlights three: live e-commerce with Canton goods, "Guangzhou good _" one-stop to meet the needs of the public New Year's dinner

Don't want to go out to do New Year's goods? Want to eat New Year's dinner at home? These in the "Guangzhou good _ online New Year's Eve" can handle! It is understood that the New Year's Eve Festival will be built in Alibaba local life platform Guangzhou good _ special area, through the "10 billion subsidies" consumer coupons, platforms, promotional concessions, live video with goods, blind box to send surprises, online one-stop to meet the public to do New Year's Eve, eat New Year's Eve dinner, shopping for the needs of the flower market.

Guangzhou Huahao Cultural Development Co., Ltd. head, "Guangzhou good _" the chief planner Lu Xiaohong introduction, Alipay word of mouth, Taobao, hungry, and other platforms will be launched in the area of the Guangzhou old, special and branded New Year's Eve goods, e-commerce live sale of goods so that the public have more choices. From February 1 to 18, through the Hungry's platform to build online "Chinese New Year to send blessed meal - at home the smell of the New Year" brand dining promotional venue, to encourage residents to order a meal without leaving home. During the event, merchants will be subsidized by the platform, and consumers will enjoy benefits such as full-reduced red packets, making it more convenient and preferential to enjoy a delicious New Year's Eve dinner.

Highlight 4: 200,000 square meters of flowers to dress up Guangzhou, to the Guangzhou Garden Expo to see the "Bay Area blooms"

During the Spring Festival, the Guangzhou Municipal Forestry and Landscape Bureau will increase the amount of urban flowers in the city's important roads, landscape nodes and parks and scenic spots in the arrangement of flowers landscape of about 200,000 square meters, and constantly improve the quality of urban landscape, show the city of flowers! Hundreds of flowers bloom, flowing city charm. "This Spring Festival, the general public can enjoy everywhere the cosmos, peacock grass, large-flowered begonias, violets, hairy groundnut, lupine and other more than 20 colorful varieties of fine flowers." The relevant person in charge of the Guangzhou Forestry and Landscape Bureau introduced.

Guangzhou will also carry out a variety of horticultural and floral exhibition activities. As one of the highlights of Guangzhou's brand image of "cloudy mountains and pearl water, auspicious flower city", the 28th Guangzhou Garden Expo is scheduled to officially open on February 9-18 in Haixinsha, and the 100,000-square-meter exhibition will be held under the theme of "Blossoming in the Bay Area", with the innovative theme of "Bay Area Flowering". The 100,000-square-meter exhibition will be themed with "Blossoming in the Bay Area", innovatively blending the aesthetics of spatial art with gardens, floriculture and plants, and will be a feast for the senses that integrates urban memory, regional culture, humanistic features and garden landscape elements. Baiyunshan Scenic Area will also hold a tulip-themed flower show, focusing on more than 20 varieties of more than 100,000 tulips, combined with more than 150

more than 150 varieties of moon season and 12,000 pots of orchids, integration of small forest caricatures of spatial displays, floral art and cultural activities, such as a number of flower-appreciation experience as a whole.

Highlight 5: good-looking and fun, "cultural carnival" and floral activities to add color to the festival

Baiyunshan Peach Blossom Cultural Festival, Moxingling Orchid Exhibition, Yuexiu Park holographic projection show and the Zoo Year of the Ox Chinese Zodiac cultural theme of the series of activities is also worth looking forward to, especially Yuexiu Park "lanterns will be" will bring a good opportunity for visitors to the festival. In particular, Yuexiu Park "Lantern Festival" will bring visitors a "flowers and lanterns, light and shadow show, tasting non-heritage, shopping bazaar, sigh food" carnival. Zhengjia Polar Ocean World and Rainforest Ecological Botanical Garden, will be held "baby beluga whales to welcome the spring journey" "cow light overflowing color" modeling floral activities, attracting the public tourists to go to the card.

District parks and scenic spots also bring many surprises for the general public, including the Dragon and Lion New Year's Eve show in Guangzhou Culture Park, the colorful windmill festival in Baiyun District, the Chinese New Year movie show in Panyu District, the Chinese New Year painting and calligraphy exhibition in Haizhu District, and the sea of gerbera in Whampoa District, which will greatly enrich the public's life in the Chinese New Year.

Highlight 6: "rich performances + movie feast", the literary and artistic feast wonderful

Before and after the Spring Festival, a literary and artistic feast will be staged in Guangzhou Grand Theater, Xinghai Concert Hall, Sun Yat-sen Memorial Hall, and other major performance venues in Guangzhou, the comedy drama "Millennium Night - We Speak of Comic Stripes", the musical "In the Faraway Land", The "Hundred Years of Classics" Chinese New Year Concert of Heirloom Masterpieces, the Guangdong National Orchestra's Chinese New Year Concert, and many other high-quality plays and New Year Concerts are believed to make the public marvel at the excitement. It is worth mentioning that the Guangzhou Acrobatic Art Theatre's well-polished play "Butterfly" is the first time to acrobatic drama form to present the representative of the excellent traditional Chinese culture "Liang Zhu", the play will be March 5-6, in Guangzhou Grand Theatre to meet with the audience formally.

Highlight 7: Wake up the lion to call the new year, "online + offline" cultural and tourism integration of people's activities fancy

New Year's festival, cultural activities will also bring many surprises to the public. According to the relevant person in charge of the Municipal Bureau of Culture, Broadcasting and Tourism, during the Spring Festival this year, Guangzhou City will hold various types of cultural and tourism activities for the benefit of the people more than 300 times, the organization of municipal public **** cultural venues to hold a variety of thematic activities to bring the public visitors to the rich Lingnan taste of the New Year. Citizens can pay attention to the information released by the venues guide, booking to participate in activities, watch the show.

Guangzhou will be the core of the Canton Tower, Chao market, to create a "spring wake up" as the theme of the series of annual festival activities. January 29 - February 26, in the first floor of the Canton Tower ring channel held in the lion culture as the theme of non-heritage fine arts exhibitions; in the Media Harbor Chao market held in the lion with the theme of the trend of the innovative New Year's Eve activities, the use of 10,000 creative lions, animation and animation. 10,000 creative lion, animation IP "Lion King A wake up", etc., a blend of festivals, non-profit

Legacy, cultural and creative elements, to create a strong atmosphere of the Spring Festival, accompanied by the public to have a happy year, wake up the year.

Highlight 8: Hundred years of praise for the city of flowers, brightening the "city of flowers" brand

This year's "New Year's Eve in Guangzhou

flower city to see the flowers" will be an innovative launch of the "hundred years of praise for the city of flowers The series of activities, mainly offline, will tell the story of Lingnan culture and Guangzhou to the global audience and polish the brand of Flower City.

The "Hundred Years of Ode to the Flower City" event will invite celebrities from think tanks, culture and art circles, communication circles, foreign affairs circles and self media circles at home and abroad who are related to Guangzhou, to organize an online and offline seminar for guests around the theme of "Celebrating the Chinese New Year in Guangzhou

Flowering in the City of Flowers". Themed around "Guangzhou New Year

Flower City Seeing Flowers", the guests of honor will be interviewed online and offline to form a special report; the guests of honor will also write for Guangzhou through online writing, writing the story of the city of flowers. The event will unite the central media, the same city media, the Internet news platform to cooperate, forming a full-media communication matrix.

The "Flower - Happiness Guangzhou Experience Officer" activity is to select 21 excellent young people with sunny, healthy and multi-talented images from the Guangdong, Hong Kong and Macao Greater Bay Area from among the students enrolled in colleges and universities in the Guangzhou area, and the 21 "Flower - Happiness Experience Officers" will attend the "Happiness Guangzhou Experience Officer" program on February 2-3 to participate in the "Happiness Guangzhou Experience Program". On February 2-3, they will participate in the "Stay in Guangzhou

Together with the New Year" - 24 hours of happiness in Guangzhou large-scale network live activities, with a relay video live way to record 24 hours in Guangzhou, unlocking the happy code of the city of flowers.