The theme of the hotel's Mother's Day activity planning scheme (1) promotes the hotel's short-term turnover and popularity with Mother's Day activities.
First, order carnations.
Big stores can order xxx pieces; Boutique shops can order xxx pieces; Mother's Day dinner is distributed by customers.
Second, the website layout
Give priority to with warm pink balloons, conditional with pink tulle. The hall is decorated with balloons, which are made into heart-shaped or arched columns and placed at the main entrance of the store. Gauze is used to arrange handrails for going up and down stairs.
Third, mother's day specialties or seafood.
Choose one or two dishes or seafood for Mother's Day dinner, and the price is favorable.
Fourth, Mother's Day Love Package
You can make two or three mother's day love packages, and the prices of each branch can be determined according to your specific situation. The dishes are mainly healthy and nutritious, and can be used for skin care and beauty.
5. Mother's Day love cake
Big stores can spend more than xxx yuan as dinner on Mother's Day and get a love cake. Boutique shops can have dinner on Mother's Day, and if they spend more than xxx yuan, they can get a love cake. Of course, the consumer price branch can also be set by itself. The above prices are for reference only.
Six, conditional branch, can set up a lottery.
The specific lottery rules shall be determined by the branch itself.
Theme planning scheme of mother's day activities in hotels (2) 1. Background of Mother's Day activities
In order to improve the popularity as soon as possible in a short time, enhance consumers' impression and memory of "xxx" and promote sales with brands, this activity plan is now formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "xxx", which reminds the target consumers to pay attention to "Mother's Day" and causes them to celebrate "Mother's Day", so that "xxx" can penetrate into the emotional depths of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the named purchase rate.
Second, Mother's Day activities.
(1) Mother's Day promotion plan to enhance brand awareness.
(2) Improve the named purchase rate among target consumers.
Three. Focus of mother's day activities
1, strive for the first effect and create hot topics in society.
Celebrating "Mother's Day" has become popular in large and medium-sized cities, but few people know it in Luohe area. "xxx" can cause a certain sensation by carrying out activities related to "Mother's Day" and make the activities a public focus topic. And in the hearts of consumers who know "Mother's Day" for the first time, they can leave the impression and memory of "xxx let me know about Mother's Day", which will produce good social effects and brand communication value.
2. cater to the psychology of target consumers and meet emotional needs.
The target group of "xxx" is the successful people aged between xx and xx who hold middle and senior positions in government agencies and enterprises. Due to the busy official business, there is generally less time to spend with family members, especially parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
3. Choose the blank time zone of the media to create the maximum communication effect.
This activity avoided the temporary weak marketing peak of other brand media and promotional activities before May 1, and reached its climax on May 8, and the effect of the activity doubled. The emotional factors contained in "Mother's Day" activities, as well as the freshness among Luohe consumers, can completely offset the information acceptance fatigue accumulated by consumers during May Day and achieve the best communication effect.
Four. The content of mother's day activity flow
Warm-up stage of activity:
Most people don't have the habit of "Mother's Day", and "xxx" itself is not well known, so it is risky to "cold start" the whole activity directly. In order to ensure that the activities have a greater effect, it is necessary to carry out relevant warm-up and guidance activities to pave the way for the official launch of the "Mother's Day" activities. Informing the public that "X month is Mother's Day this year" and "xxx" will do activities and promises on Mother's Day, which will arouse consumers' desire to participate in activities.
Time:
Xxx year x month x day.
Content:
1, xxx special quality supervisor.
In order to accurately locate consumers and improve the effect of this activity, xxx middle and senior managers of government and enterprises are specially selected to mail greeting cards and mother's day leaflets on X, inform them of the contents of "Mother's Day" activities, and invite them to participate in "Mother's Day" celebrations in various activity hotels on X. Hiring them as quality supervisors of relationship marketing can promote their subjective initiative and expand the word-of-mouth effect of "xxx" among middle and high-end consumers.
2. Satellite TV stations of cable TV stations insert advertisements.
Cable TV stations put in advertisements to inform consumers of the contents of the activities held on X day and the main places to carry out the activities. The duration of the advertisement is 30 seconds, and the broadcast form is that TV stations insert advertisements.
3. Free wine tasting in 3.xx Hotel.
Theme of the hotel's Mother's Day activity planning scheme (III) Mother's Day is the earliest Spring Festival held by ancient people to express their reverence for the mother god. Later, in medieval England, the fourth Sunday of Lent from the end of February to the beginning of April was Mother's Day. On that day, adult children must take things home and give them to their mothers.
I. Purpose of the event
1. The origin of Mother's Day:
In America, the earliest record of Mother's Day is 1872, which was put forward by Julia. She suggested dedicating this day to "peace" and holding mother's day gatherings in Boston and other places.
1907, Anna from Philadelphia launched a national Mother's Day. She persuaded her mother's church in West Virginia to hold a Mother's Day celebration on the second Sunday in May, which was the anniversary of her mother's death two weeks ago. After that, Anna and her supporters began to write letters to ministers, entrepreneurs and politicians, demanding the establishment of a national Mother's Day. President Wilson also issued an official statement on 19 14, making Mother's Day a national holiday, that is, the second Sunday in May.
2. Purpose of the activity: increase the turnover of the day. Strive for new customers and consolidate customers. Create a healthy corporate image with sincere service and sincere quality.
Second, the activity time
Xxx year x month x day.
Third, the theme of the event
Xx "What I want to say to my mother most on Mother's Day" activity.
Four. Activity content
Due to the festive nature of Mother's Day, discount packages may promote sales, but for the long-term benefits of corporate image building and customer feelings, promotional activities should focus on emotional appeal.
Send a mother's day card and a carnation to all customers who come to have dinner with their mothers on Mother's Day. Customers can fill in greeting cards on the spot, send greetings to their mothers, and service personnel can broadcast greetings in the store.
Note: A. Activities are limited to customers who come with their mothers, regardless of age. Specifically, the service staff will observe and ask.
Allow more deliveries, but allow any mother to come to dinner, otherwise the customers will be full.
B, the tone of the announcer must be sincere and full of emotion, but there may be perfunctory situations, and being responsible will make customers feel embarrassed and be fooled. Pupils are relatively suitable.
C, with songs such as "Only Mom is Good in the World", the reading effect is better.
Verb (abbreviation of verb) activity promotion
1. Title: xx "What I want to say to my mother most on Mother's Day" activity.
2. Text: What gift did you prepare for your mother on Mother's Day? In fact, you really don't have to worry about it, because nothing can make your mother happy more than a safe family reunion. Sending a blooming carnation, a sincere blessing and a delicious and relaxing reunion dinner is the best gift for my mother. This xx is ready for you.
You give your mother the best wishes, and xx gives you the best service.
3. Publicity methods: pop posters and banners.