Shenzhen gold and jewelry industry cluster base (hereinafter referred to as cluster) was established in August 2004, and it is one of the nine industrial clusters in Shenzhen. With the strong support of Shenzhen Municipal Party Committee and Municipal Government and the great attention of Luohu District Committee and District Government, the gathering place has rapidly grown into a jewelry base with obvious gathering effect and increasing influence. In 2005, the gathering place was awarded the title of "Guangdong Gold and Jewelry Industry Cluster Upgrading Demonstration Zone" by Guangdong Economic and Trade Commission. In 2006, the gathering place was jointly awarded the title of "China Jewelry and Jade Jewelry Characteristic Industrial Base" by China Jewelry and Jade Jewelry Industry Association and the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources.
First, the formation of Shenzhen gold and jewelry industry cluster base.
The core area of the gathering place is located in Shuibei-Wanshan Industrial Zone, Luohu District, Shenzhen, with an area of 566,300 square meters. Shenzhen's gold and jewelry industry began to show the momentum of industrial agglomeration in the middle and late 1990s, forming two processing and production areas, namely Luohu and Shatoujiao. Shuibei-Wanshan Industrial Zone, as one of the earliest industrial zones established in Shenzhen, had only about 10 jewelry enterprises in the early 1990s. In the middle and late 1990s, the state implemented the preferential policy of "gold consignment" for some jewelry enterprises in Shenzhen, which promoted the development of jewelry industry. In addition, the park is adjacent to Hong Kong, and its traffic geographical environment is superior, which has quickly formed a huge depression effect to undertake industrial transfer in Hong Kong and Southeast Asia. The Luohu District Government has assessed the situation and actively guided many gold and jewelry enterprises to move to Luohu from other regions. With years of in-depth development and enterprise agglomeration, Luohu has become the core area of Shenzhen jewelry industry.
Chen Yingchun (first from right), Vice Mayor of Shenzhen, attended the Mayor's Forum of China Jewelry and Jade Jewelry Characteristic Industry Base.
With the gradual development of the industry, the production technology of jewelry enterprises in this area has been rapidly developed and applied in computer design, rapid prototyping, laser welding, laser casting, network technology and computer management. In 2003, it attracted more than 300 related upstream and downstream gold and jewelry enterprises to settle in the park, forming a momentum of agglomeration and development. The good development of Shenzhen Luohu jewelry industry and the role and position of Shenzhen jewelry industry in Shenzhen's economic development have attracted great attention of Shenzhen Municipal Government, especially Luohu District Government. With the joint efforts of Shenzhen Municipal Government, Luohu District Government, jewelry enterprises in Shuibei District and Shenzhen Gold and Jewelry Industry Association, Shenzhen Gold and Jewelry Industry Cluster Base was formally established in August 2004. Over the past two years since the listing of the gathering place, the number of enterprises has been increasing, and the agglomeration effect is very obvious.
Leaders of Luohu District visited Jinli International Jewelry Trading Center.
At the beginning, the enterprises in the gathering place were mainly joint ventures and state-owned enterprises, and developed into a situation in which state-owned enterprises, inline enterprises, private enterprises and "foreign-funded" enterprises developed together. Among them, private enterprises have sprung up, accounting for the largest proportion, accounting for about 62.7% of the total number of enterprises in the industry. These private enterprises have flexible operation, fine organization and strong adaptability, which have made great contributions to the development of the gold and jewelry industry in the gathering place. It is precisely because of the prosperity and development of many private enterprises that the gold and jewelry industry chain in the gathering place has gradually become complete.
Lu Yi (first from right), the head of Luohu District, Shenzhen, studied the conference materials.
Looking at the development of the gathering place, the opportunities provided by the early market economy and the strong support of the government contributed to the gathering of many gold and jewelry enterprises in the gathering place, which laid a solid foundation for the establishment of the gathering place and created conditions for the government to further guide the development of industry clusters. As the product of industrialization under the action of market economy, industrial agglomeration is based on the needs of enterprises and markets, and has a dynamic process of continuous accumulation and development. In this process, under the active guidance and promotion of the government, the original industrial base has been further integrated, public services have been continuously improved, the industrial agglomeration effect has become increasingly apparent, and the radiation effect of the agglomeration area has been continuously amplified, forming a strong vitality for industrial development in the agglomeration area.
Second, develop Shenzhen gold and jewelry industry cluster base.
In recent years, the jewelry industry in China, especially in Shenzhen, has experienced explosive growth driven by preferential policies and low cost. However, with the rapid growth of the industry and the further intensification of global competition in the jewelry industry, the policy advantages and cost advantages of Shenzhen jewelry enterprises are gradually weakening, and the competition among enterprises has turned into the competition of comprehensive factors such as cost, technology, management and brand. For a small-scale, workshop-style single jewelry processing and production enterprise, it is obviously not enough to develop comprehensive competitiveness in creative design, new material research and development, market expansion and so on in a short time. Therefore, to enhance the comprehensive competitiveness of the jewelry industry, we must improve the overall strength of the industry by promoting the development of industrial agglomeration. Since its establishment, the gathering place has developed well in all aspects.
(a) by strengthening foreign exchanges, learning advanced experience, expand the influence of the gathering place.
Based on different resources, location and historical advantages, China's jewelry industry has formed a unique jewelry industry base in various parts of the country. In order to promote the exchange and study between Chinese jewelry industry bases and help Shenzhen Luohu Chinese jewelry industry base learn from the successful experience of other Chinese jewelry industry bases, our district jointly hosted the "2007 China Jewelry Industry Development Forum and the First China Jewelry Industry (Shenzhen) Summit" from September 6 to 2, 2007. The meeting invited representatives of China's jewelry and jade jewelry characteristic industrial base, relevant industry experts, brand experts and enterprise representatives to attend. Participants had a warm and in-depth discussion on the development status, development direction, construction, development strategy and development ideas of China's jewelry industry base, which deepened mutual understanding among jewelry industry bases, provided many references for the development of Luohu jewelry industry, and further expanded the influence of Luohu jewelry industry base.
In September 2007, China Jewelry Industry Development Forum was held in Luohu, Shenzhen.
(2) By enhancing the agglomeration effect, the gold and jewelry industry in the agglomeration area will be gradually enlarged and strengthened.
After nearly 20 years of exploration and development, China's jewelry industry has made remarkable achievements. Driven by the continuous growth of China's jewelry industry, the gathering place has gone through the development process of western countries for nearly a hundred years in just over 20 years by promoting the agglomeration of gold jewelry industry and taking the road of industrial characteristics development. At present, the gathering place has become a national gold and jewelry production and processing base, an international information center and material procurement center for the jewelry industry, and a national gold and jewelry trading center. By the end of 2006, there were10.3 million jewelry enterprises in the industry, and the total output value of the gold jewelry industry was more than 50 billion yuan, accounting for about 50% of the domestic market share. In terms of weight index, the gold processing volume of the whole industry accounts for about 70% of the annual turnover of Shanghai Gold Exchange, platinum accounts for 70% of the annual turnover of Shanghai Platinum Exchange, and diamonds account for 60% ~ 70% of the annual turnover of Shanghai Diamond Exchange. It can be said that the gold jewelry industry has occupied the leading position in the national jewelry industry.
(C) by strengthening brand building, and gradually establish a unique regional brand gathering place.
Under the condition of market economy, enterprises must be clear about their market positioning and brand. As the spatial carrier of enterprise cluster development, industrial cluster must also have its own positioning and brand. Only in this way can we create and cultivate characteristics for the products in the cluster and improve the competitiveness of enterprises and products in the cluster. In the process of planning the construction of gathering place, it is very important to build famous brand enterprises and brand bases. Through the efforts in recent years, the effect of gathering places on brand gathering has been fully reflected, a large number of famous brand enterprises have emerged, and base brands have been initially established. First, driven by the government's policy of vigorously introducing and creating well-known enterprises and brand-name products, well-known enterprises and brand-name products gathered in the base. At present, the gathering place * * * has obtained 22 "China Famous Brand" products, accounting for nearly half of the total number of "China Famous Brand" in the national jewelry industry, and 7 "Guangdong Famous Brand" products. In addition, the gathering place also won four "China Famous Trademarks". Second, on the basis of many well-known brand enterprises, through the implementation of brand positioning differentiation and the integration of individual brand characteristics, the regional brand image of the gathering place was initially formed. At present, there are 22 famous brand products in China and 7 famous brand products in Guangdong, focusing on gold jewelry, platinum jewelry, jade jewelry, inlaid jewelry, fashion jewelry and other different fields, which meet the differentiated needs of different consumption levels and initially form the overall regional image of brand products with complete and reasonable layout.
Opening Ceremony of Luohu Branch of China (Shenzhen) International Cultural Industry Expo.
(4) Integrate the industrial chain and form a complete industrial system.
The gathering place is the first supporting gathering of related enterprises in the industry, which enables enterprises to form a "strategic alliance" for their own development. This kind of "strategic alliance" has promoted the internal division of labor to a deeper level and further integration of the industrial chain. By improving the correlation between enterprises in the gathering place, brand enterprises are the main ones, supplemented by supporting enterprises with strong processing ability and high technical level, forming a professional and refined division of labor and supporting upstream and downstream products. At present, the gathering place concentrates nearly 70% of the production and trading volume of Shenzhen jewelry industry, and its production and processing have formed a complete industrial chain, showing a trend of integrating R&D design, manufacturing, exhibition and trading, and tourism culture. The gathering place has become the first choice for domestic and foreign jewelers to purchase, process and trade in Shenzhen and even the whole country, and it is in a leading position in the jewelry industry.
Opening ceremony of the first Shenzhen Jewelry Festival
(5) Improve public services and provide a good environment for the development of the gold and jewelry industry.
Public technology service platform can strengthen the ability of enterprises in industrial clusters to obtain, disseminate and innovate professional information, promote interdisciplinary and industrial integration, greatly improve the innovation ability of enterprise groups, and ensure enterprises to obtain all kinds of technical talents at low cost. Through the construction of public service platform, the gathering place provides a strong background service support for the development of jewelry industry. First, the Shenzhen Municipal Government invested 20 million yuan to build an R&D and design center for the gold and jewelry industry, providing a service platform for product research and development of jewelry enterprises. The second is to introduce the National Quality Supervision and Inspection Center for Jewelry and Jade, and set up a collection point in Shuibei International Jewelry Exchange Center to provide product inspection and testing services for jewelry enterprises. Third, vigorously promote talent training services, set up "Shenzhen Jewelry Industry Senior Technician Appraisal Training Course", set up a jewelry education and training practice base, and actively build Shenzhen Jewelry College to provide sufficient talent resources for Shenzhen jewelry enterprises. Fourth, Shenzhen Jewelry Network was opened, which provided a fast and detailed information exchange platform for Shenzhen jewelry enterprises, and at the same time, the website also became an important window for Shenzhen jewelry industry to publicize.
Third, the characteristics of Shenzhen gold and jewelry industry cluster base
The development and rise of the gold and jewelry industry in the gathering place is based on an entrepreneurial spirit that dares to try and be the first without any natural resources and related historical precipitation. At present, Luohu is facing "four unsustainable" bottlenecks in resources, land, environment and population, and these constraints are also very obvious in the gathering place. For example, a large number of jewelry companies want to enter the gathering place but can't find a factory. Therefore, taking the road of characteristic development is not only the inevitable requirement of the law of economic development, but also the only way for the deep development of agglomeration areas. On the basis of the existing scale, the agglomeration area will vigorously promote independent innovation and innovation by building a circular economy development model, actively seize the high-end of the industrial chain, and strive to create three characteristics of "harmony", "innovation" and "high-end".
Leaders from Shenzhen and Luohu visited Shuibei International Jewelry Trading Center.
(1) Occupy the high-end of the "smile curve" and create a gathering place of gold jewelry industry with high added value.
"Smile curve" means that in the industrial chain, the added value is distributed in a "U" curve, the left end is the innovation profit point dominated by knowledge economy and intellectual property rights, and the right end is the profit point dominated by comprehensive service elements including exhibition and sales, and the processing link is at the lowest end. In recent years, the gold and jewelry industry in the gathering place is marked by the rapid development of design, research and development, display and exhibition, showing the characteristics of high-end development of the industry as a whole.
In terms of design and development, the main performance is that the precious metal materials research room of the jewelry R&D design and promotion center has been completed and put into use; The 3G jewelry designer training course of Jewelry R&D and Design Promotion Center has also started. In addition, in order to enhance the connotation of jewelry culture, increase the added value of jewelry industry, and actively promote the combination of jewelry industry and cultural and creative industries within the jurisdiction. Shuibei Necklace Block has been used as ICIF sub-venue for two consecutive sessions, initially showing the economic effect of the combination of jewelry industry and cultural and creative industries. According to statistics, during the third ICIF, the signing amount of Shuibei Necklace Street Stadium reached 65.438+47.3 million yuan, and the intended amount reached 2.273 billion yuan. * * * received 654.38+0.88 1 10,000 visitors. The success of the first Shenzhen Jewelry Festival has also enhanced the cultural connotation of the jewelry industry and expanded the influence of jewelry culture. By participating in the "Pioneer Award" of Chinese jewelry design, the design level has been improved, which is also conducive to the development of the jewelry industry in the high-end direction.
In the exhibition transaction at the end of the industrial chain, the gathering place already has several jewelry trading platforms such as Shuibei International Jewelry Trading Center, Jinli International Jewelry Trading Center, Bolin International Jewelry Trading Center, Shuibei Jade Wholesale Market, Pengcheng Jewelry Jade Wholesale Center and Yabaola Jade Wholesale Market. In addition, many international jewelry trading centers are attracting investment, such as Belle International Jewelry Trading Center and Fuzheng International Jewelry Trading Center. At present, based on the scale and quality of the jewelry industry in the gathering place, a number of high-level and professional large-scale jewelry trading platforms have been built in the gathering place.
(2) Adhere to independent innovation and build an innovative gold and jewelry industry gathering place.
Advanced technology is the symbol of industrial strength, and technological innovation is the foundation of industrial prosperity. According to the unique characteristics of jewelry products, only by constantly adding new varieties and styles, technological innovation and product innovation can we ensure the vitality of enterprises and gathering places. After the development in recent years, many jewelry enterprises in the gathering place now have their own jewelry design and research departments. Through the strategy of "attracting talents, cultivating talents and reusing talents", these enterprises have gathered a large number of domestic and foreign product development and design elites, strengthened the research and development capabilities of new products and technologies, and walked in the forefront of the domestic industry in the design and development of jewelry styles and the introduction of marketable avant-garde accessories. At present, the jewelry enterprises in the gathering place have more than 30 invention patents and more than 200 appearance patents.
(3) Vigorously develop circular economy and establish an environment-friendly and harmonious jewelry industry cluster.
Awards Ceremony of Top Ten Key Jewelry Brands Supported by the First Shenzhen Jewelry Festival
It is an important task for Shenzhen gold and jewelry industry cluster construction to establish a cluster economic development model with circular economy as an important feature, realize the harmonious construction of cluster industrial chain and maintain the harmony between industrial development and society and natural environment. By actively building an eco-industrial chain, encouraging and guiding enterprises to implement cleaner production in the process of product production, striving to realize waste recycling and improving the recycling system of renewable resources, the harmonious development of the gathering place has achieved initial results. Leading enterprises such as Shenzhen Ji Meng Jewelry Co., Ltd., Shenzhen Ganlu Jewelry Co., Ltd. and Shenzhen Millennium Star Industrial Development Co., Ltd. have invested tens of millions of yuan to carry out environmental protection technological transformation, basically reaching environmental protection standards. Enterprises in the agglomeration area also developed their own water circulation filtration system, which reduced the loss of precious metals by about 5% and achieved a high level of pollution-free discharge. A single enterprise can save more than 500,000 yuan a year on average. In addition, through the construction of corporate social responsibility, enterprises in the gathering place pay more attention to social responsibility to employees, consumers, communities and the environment while creating profits and being responsible for the interests of shareholders, which provides beneficial exploration and practice for building a harmonious gold and jewelry industry gathering place with resource conservation and environmental friendliness.
2007' China Jewelry Industry Development Forum Jewelry Exhibition
Fourth, increase government support to promote the better and faster development of Shenzhen gold and jewelry industry cluster base.
At present, the development of the gathering place is still in the primary stage, and it has not fully adapted to the needs of social and economic development for jewelry products. In the development of gold and jewelry industry at this stage, policy support and government promotion are very important. Although the development of agglomeration mainly depends on market behavior, it is closely related to government behavior. Therefore, the Shenzhen Municipal Party Committee and Municipal Government and the Luohu District Committee and District Government have always paid attention to giving strong support to the development of the gathering place in terms of policies, systems and funds, and creating the best industrial development environment.
(1) Strengthen organizational leadership, clarify the division of responsibilities, and provide an efficient mechanism for the development of gathering places.
Shenzhen has specially established a joint meeting system for the construction of industrial agglomeration bases. Led by the city leaders, responsible comrades of the city, district government and relevant functional departments, industry associations and banks participated. At the same time, an Expert Advisory Committee on Industrial Agglomeration was established to provide advice for the planning and development of industrial agglomeration bases. In addition, a management organization has been set up in Luohu District where the cluster is located to coordinate the development and construction of industrial clusters, review enterprise plans, and solve problems such as enterprises entering the cluster base, management and operation of the cluster base.
(2) Continue to increase policy support to create a good policy environment for the development of industrial agglomeration bases.
In order to promote the construction of the gold and jewelry industry cluster base, Shenzhen has given strong financial support and formulated the principle that the supporting funds for the development and construction of the industrial cluster base should be invested by the municipal and district finances in a ratio of 6:4. Since August 2004, the governments of Shenzhen and Luohu District have invested a total of 654.38+0.48 billion yuan as supporting construction funds for the environmental transformation of the gold and jewelry industry cluster base. The second is to set up special funds in the form of discount loans and subsidies to encourage and support jewelry enterprises to carry out technological transformation and build public technology and information platforms. For example, a number of enterprises in the gathering place have obtained the discount support from the municipal government for technological transformation, which is used to update and transform the production equipment of enterprises. In addition, the R&D Center, which was built by the municipal government with an investment of 20 million yuan, has also been officially put into use. The third is to implement preferential policies to promote the development of agglomeration areas to specialized division of labor, clean production, resource conservation, circular economy and high-end industries. The Shenzhen Municipal Government and the Luohu District Government have successively formulated and promulgated a number of incentive measures to guide enterprises in the gathering place to develop circular economy, and the Luohu District Government rewarded six enterprises in the gathering place in the form of bonuses. Fourth, according to the characteristics of this area as an old industrial zone, the two levels of government in the urban area give preferential treatment to jewelry enterprises in terms of purchasing property and extending land, so that gold jewelry enterprises can have their own fixed production and business premises and develop safely in the gathering place.
(3) Increase investment, improve the infrastructure of the gathering place, and provide an excellent business environment for the development of jewelry industry.
In order to attract more well-known brand enterprises to settle in the gathering place and build an international regional brand, the municipal and district governments strongly support the construction of the gathering place. At present, some municipal renovation projects in the gathering place have achieved initial results and the local environment has been greatly improved. According to the conceptual plan of "Shuibei Necklace" made by Yi Dao Company of the United States, a "Shuibei Necklace Pedestrian Street" will be established in the core area of the gathering place, in which the project of "Jinjing Square" has been completed, the facade renovation of surrounding buildings has also been completed, and the "Crystal Square" is also under construction. It is expected that the basic project will be completed in the second half of 2007, and other projects are also proceeding as planned. After the transformation, the gathering place will form a jewelry industrial park with "Shuibei Necklace Street" as the core, which is divided into five regions and seven nodes. The five zones refer to jewelry exhibition zone, education and scientific research zone, commercial retail zone, manufacturing zone and cultural tourism zone. These seven nodes are R&D education node, service and leisure node, commercial retail node, fashion accessories publishing node, jewelry display node, factory processing node and cultural entertainment node. By then, the gathering place will be built into a first-class international jewelry park, providing a good business environment for the development of jewelry industry.
Exterior of Shuibei International Jewelry Trading Center in Luohu District, Shenzhen
(4) Integrate public service resources and build a perfect public service platform.
Public service platform is the necessary guarantee for the long-term development of jewelry industry. However, due to the characteristics of high difficulty, large investment, high risk and long cycle, it is difficult for a single enterprise to build a public service platform. In order to promote the long-term prosperity of the jewelry industry in the gathering place, the two levels of government in urban areas will integrate the existing public service resources and establish a comprehensive public service platform in the gathering place. This public service platform not only includes design and development, inspection and testing, personnel training, network information and other functions. It will also provide low-rent or rent-free office space and other preferential measures to attract famous jewelry industry institutions at home and abroad to set up headquarters or offices on public service platforms, thus expanding the influence of the gathering place at home and abroad. The public service platform will also set up a jewelry culture museum to promote jewelry culture and improve the cultural connotation of jewelry products. In addition, world-renowned jewelry companies will be introduced to set up product exhibition centers on public service platforms to provide a platform for exchanges and cooperation between Chinese and foreign jewelry circles. The public service platform built by the two-tier city governments will inject new impetus into the development of jewelry industry in the gathering place.
(5) Give full play to the government's coordination and service functions, and effectively solve problems for enterprise development.
First, since 2003, the two levels of government in Shenzhen and Luohu District began to provide enterprises with convenient through train service for government approval, which greatly improved the efficiency of government work. Second, in order to solve the financial difficulties in the development of enterprises in the gathering place, the Luohu District Government of Shenzhen actively promotes the cooperation between Shenzhen's banking industry and jewelry industry, and provides enterprises with smooth financing channels. At present, the gathering place has innovated two financing methods, one is to establish Shenzhen UnionPay Jewelry Industry Guarantee Center, and the other is to establish a "joint guarantee loan" mechanism among enterprises. This move provides a solution for the jewelry industry to solve the financing problem. The third is to adopt methods and measures that are beneficial to the development of enterprises from tax management, labor and employment, and promote the enterprise standardization construction and talent gathering of gold and jewelry enterprises. The fourth is to provide enterprises with free environmental protection services in hazardous chemicals management and sewage treatment.
Shenzhen gold and jewelry gathering base was formed in a specific historical environment with the strong support of the two levels of government in the urban area and the joint efforts of entrepreneurs in the jewelry industry. After just over two years of development, the gathering place has made some achievements, which is the result of our concerted efforts and hard struggle in Qi Xin, and it is also a new starting point for the gathering place. We believe that in accordance with the law of industrial agglomeration development, with base construction as the carrier, industrial chain development as the link, leading enterprises as the core, with the hard work of many entrepreneurs, the support and guidance of the government and the vigorous promotion of industry associations, the gathering place will achieve greater achievements and build a gold and jewelry industrial cluster integrating R&D, design and manufacturing, exhibition and trading and cultural tourism, which will dominate the whole country and radiate to Hong Kong, Macao and Southeast Asia.
Planning of Shenzhen Luohu Jewelry Industry Cluster