Many takeaway businesses are always experiencing customer complaints and bad reviews about pictures not being the same as the real thing, due to the fact that customers see too much of a difference in the products they expect to receive from the takeaway store when they choose to order. It's hard for many businesses to call it straight every time they see such bad reviews! The main reason for such bad reviews is that the pictures are expecting too much from the customers. When customers see the product, they are naturally disappointed if they are not as good as they expected. The following are examples of dish pictures that expect too much from customers: (1) Inconsistency in the weight of the dish, the picture has 6 chicken wings and the real thing only has 2. (2) Inconsistent proportions of ingredients; the picture has a lot of meat, but not the real thing. (3) Inconsistency in ingredients, no cilantro in the picture, but there is cilantro in kind. (4) Inconsistent ingredient handling, chicken wings cut up in the picture, not cut up in kind. (5) Post excessive, the color of the ingredients is distorted, the picture and the physical appearance of the difference is too large. (6) The picture is too delicate, five-star hotel style, in-kind roadside stall snacks. (7) Shooting environment and scene deliberately pursue the mood, and the physical difference is too large, causing a huge psychological gap to the user. How to prevent such poor reviews? (1) Physical real shot, on the fax dish. Highly realistic pictures of dishes allow customers to be psychologically prepared, it is easy to estimate how many dishes are needed for a meal, and highly realistic pictures also give customers a reliable impression. This is not to say that the weight must be enough, but let the customer to prepare, the picture is obviously three chicken legs, the customer is worried about not finish eating called friends, the result is only one, if the customer must be mitigated with bad comments, you say not just. (2) master picture taking skills: ① Do not intentionally increase the weight or number of certain ingredients in order to look good, or change the flavor and ingredients in the picture of the dish to ensure the authenticity of the dish. ② Use chopsticks, magazines, cell phones, pens and other items with uniform specifications as a reference to give customers a rough estimate of the weight of the dish. The dishes in the picture should be fully exposed and not cut off so that customers will not be able to recognize the weight of the dishes. ③ Don't change the color of the picture and dishes excessively for the sake of looking good. ④ It can simply set the scene and render the atmosphere, but the shape of the dishes should not be exaggerated. It is best to make sure that the picture is clear and true and reflects cleanliness. (3) What to do when bad reviews appear? When customers in the store are found to complain about inconsistencies in the catering pictures, the problem catering should be taken off the shelves immediately to avoid the same situation and to modify the pictures and texts of the dishes (including the note information). Types of bad reviews: generic template. Dear, thank you very much for finding our problem, because of our insufficient work, we failed to bring you a good dining experience, for which we are very sorry! We will take effective measures to improve and look forward to your next order!