Introduction of Deli Shop (1)

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Venti

How to open a cooked food stall?

How to open a deli?

How to open a deli?

How to open a hot deli?

How to open a chain store of cooked food?

If you carefully taste and think about it, you will find that these questions are quite different from the answers to these questions.

Do some of your own experience sharing, hoping to help you, insist on doing the right thing, insist on doing meaningful things, which has nothing to do with interests and money, because the heart knows.

oneself

introduce

Introduce yourself briefly. My ancestors began to cook braised dishes in the Qing Dynasty, which is an old brand among the population of old Jinan. It is also passed down from generation to generation, and people who like it will be passed down. By uncle's generation, his old man's house has been a direct descendant of two old brands in Jinan. Shortly after the founding of the People's Republic of China, he won the gold medal with a Jinan sausage, which was more delicious than Laiwu sausage. In addition to studying catering, my father also studied with a famous Chinese medicine doctor when he was young. When I was a child, my bedroom was my family's drug store, and I had a special feeling for Chinese herbal medicine since I was a child. Because I need to see it since I was a child, I have made my own ingredients since I was a child.

After graduation, I did construction project contracting, financial financing and handicraft industry, but I finally returned to my old job of catering. I have made many snacks and sketches, contracted university canteens and opened restaurants. Shanghai Qilu Zhai Snack Training Base, Niu Chef Catering Management (Shanghai) Co., Ltd., Qilu Zhai brand, Luyipin brand cooked food chain store, Qilu Zhai barbecue lobster shop, Qilu Zhai old duck vermicelli soup shop and Qilu Zhai snack bar were established one after another. Many cooked food and pot-stewed food shops of various grades have been opened.

At the end of 20 15, the brand of shrimp, spicy and braised seafood was founded. By April of 20 17, there are currently 6 brand stores of dried shrimps. Over the years, we have provided business consulting and training services for no less than 2,000 catering entrepreneurs. This road has gone through many pits. I have my own set of profound summaries and understandings, whether it's a marinated cooked food or a sketch shop, and share these experiences, hoping to help entrepreneurs and start-ups.

Characteristic course

I generally divide the whole process of opening a deli into the following processes.

Shrimp impulse

No matter what form of entrepreneurship, it is inseparable from the topic of survival. But how to live and what to live by depends on everyone's ability. If only husband and wife make a living, it won't be too much trouble for the couple to set up a pot-stewed food stall or cooked food stall or open a pot-stewed food shop. As long as they choose a good place, choose a good dish, choose a good taste of brine, set a good price of brine, and know how to make a low price, as long as people are diligent and down-to-earth, the brine is delicious, the purchase channels are not too outrageous, and they can easily make a profit in one day. It's normal to earn some money a day. It is relatively easy to mix more than 200 thousand a year.

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but

If you want to do more, copy easily, and make a chain, to be honest, opening a hot and regular deli is a big system.

From site selection, store preparation, brand naming, store decoration, store design, store lighting, store layout, product placement design, cooked food product collocation, product optimization, store management, store operation, certification process, product production and processing, product logistics and distribution, business preparation, store marketing promotion, brand building promotion, product yield improvement, product bundling, product preservation, marinated soup preservation, and so on.

Looking at the boss's thinking from the perspective of top-level design

Let's look at the relationship between the choice and collocation of cooked food and the store address and business model.

Category selection

Choosing a category means choosing a competitor, and the category determines success or failure. Taste adaptation and consumption frequency are closely related to the capture rate of customers and the number of people eating. Don't choose products that rely heavily on cooking.

brand

The low-level competition in the cooked food industry is price war and discount. The advanced competition is to fight for brands, services, quality, feelings and perfection. The price of the same product sold by the nameless shop on the street is often very low and the profit is very thin, but it is still considered expensive by the people and still bargains with you. In large chain brand stores, you won't bargain, and the price of the same food is often much more expensive than that of street shops, even several times. This is the power of the brand, that is, unknown people are bullied when they go out.

Selected location

The orientation of deli depends on the business model. Different business models have different requirements for location, different product combinations, different profits and different decoration equipment. Instead of matching what you are going to do. No, go to school.

name

When your planning position is established and the category products are also determined, it is suggested to start with the name of the category, because your brand strategic planning has been established at this time, including multi-brand strategy, single brand strategy, endorsement brand strategy and sub-brand strategy. Enterprises of different stages and sizes will have different models. Multi-brand development strategy is a matrix development model, the name can be irrelevant, or it can take a line as the main line to form its own multiple sub-brands. Single brand strategy can only be named according to category principle, and multi-brand strategy should be considered comprehensively. For example, Zhou Heiya is definitely a single brand strategy at present, and Liaoji Bangbangji is a multi-brand strategy. At present, Liaoji Bang Bang Chicken has several brands.

brand design

After naming the name, find a professional design company to do vi system design. Brand design includes the following elements: material design, auspicious meaning, perfect display of brand design combined with spatial elements, enterprise standard color, enterprise auxiliary color, brand main color, logo design, brand advertising language, brand copy, brand creativity and brand positioning (operating products, consumer groups and consumption atmosphere).

Liang Dong:

Years of industry precipitation have made me realize that brand design should not only have the beauty of appearance, but also have the inner soul of the brand. With the unique thinking process of "brand+theme+story = great value", the design angle should focus on the catering market and consumption concept, establish a suitable brand image and positioning, and find out the core value and competitive advantage. Communicate with consumers through different communication tools, systematic visual planning and strategic brand marketing to create value.

For modern cooked food brands, the best and most commonly used solution is to strengthen the uniqueness of their own brand image and make the brand stand out in the market. Establish a highly recognizable and attractive brand image, so that consumers can build their own brand awareness and trust.

These ideas shared above are what every boss who wants to be big must face.

delight

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