tmall mall is an e-commerce platform with a cluster of brands, which is increasingly favored by everyone. Sellers who are not satisfied with Taobao stores that only open stores in Taobao will also switch to Tmall to earn more money. How much does it cost for Taobao to settle in Tmall? What kind of money do you need to pay?

first, the deposit. However, the amount paid will vary according to the nature of the store.

1. The deposit for flagship stores and specialty stores with the notice of acceptance of trademark registration is RMB 1,111,111, and for registered trademarks, the deposit is RMB 51,111.

2. Franchise store: the deposit for the store holding the notice of acceptance of trademark registration is 1.5 million yuan, and the deposit for the store holding the registered trademark is 1.5 million yuan.

when the store's deposit is insufficient, the merchant needs to make up for it within 15 days. if it has not been paid after this time, the store will be supervised by tmall until the deposit is paid.

Description of special categories:

The store deposit of the store type flagship store is 151,111 yuan;

for a franchise store that operates special commodities that have not applied for registered trademarks in Chinese mainland, the store deposit is RMB 1.51 million;

"The deposits for flagship stores, specialty stores and franchise stores of books and audio-visual categories are 51,111 and 1,111,111 respectively;

the deposit for the electronic ticketing voucher and the telephone charge communication category is RMB 1,111;

① food and beverage vouchers; ② Online shop/network service/software; ③ Personalized customization/design service /DIY; 4 movies/performances/sports events; ⑤ Decoration design/construction/supervision; 6 leisure and entertainment; ⑦ Consumer card; 8 interior designers;

"The deposit for flagship stores and specialty stores in the first-class category of education and training is RMB 11,111, and that for franchised stores is RMB 51,111;

"The deposit for the flagship store, specialty store and franchise store in the first-class category of shopping vouchers/cakes and bread is RMB 1,111,111.

The deposit for the second-class store of medical services under "medical and health services" is 311,111 yuan;

The deposit for the second category of "AppStore recharge card" under "Life entertainment recharge" is RMB 11111;

"The deposit for online games and QQ flagship stores and specialty stores is RMB 1,111, and that for franchised stores is RMB 1,111, and that for" online games and QQ "mobile game recharge category is RMB 511,111;

"new car/used car" is a first-class category under the category of automobiles and accessories, with a deposit of RMB 1,111.

2. Annual fee for software services

Merchants must pay an annual fee when operating in Tmall.

1. Annual fee payment

The annual fee amount is based on the first-class category operated by the merchant, and the annual fee is divided into two grades, one is 31,111, and the other is 61,111.

The annual fee for cross-category operations is paid with reference to the standards of relatively high categories; If the category of relatively high annual fee is added in the course of operation, the difference will be paid according to the actual settlement result after the contract deadline.

2. Annual fee discount

In order to encourage merchants to improve their service quality and expand their business scale, Tmall will conditionally give merchants a commercial discount on the annual fee of software services, with the discount ratio of 51% and 111% of the annual fee. The discount conditions during the actual operation period refer to the following indicators:

1) The average score of each store is not less than 4.6 points;

2) Those who have not been dismissed due to irregularities/qualification fraud;

3), not due to false transactions and/or improper use of other people's rights, a single deduction of 1.2 points or more accumulated for 2 times or more;

4) Achieve the annual fee amount of software services and the annual sales amount corresponding to the discount ratio of each file in Tmall 2121 Annual Fee List for Software Services, that is, the sum of all orders with successful transaction status in that year, which does not include freight, failed transactions due to rights protection, after-sales and other reasons, and the transaction amount under the first-class category named "Other". If the validity of the agreement spans natural years, the sales in 2121 are not included in the annual sales;

3. Annual fee settlement

The annual fee for the current month will not be charged for the first month of the new residence;

if the business has been operating for less than a whole year, the annual fee discount and the annual sales volume that should be completed should be calculated according to the actual operating months;

for cross-category operation, the annual fee settlement will be discounted according to the standard corresponding to the category with the highest sales volume during the actual operation period;

the annual fee discount is calculated according to the actual operating period in 2121, and the specific amount is subject to Tmall statistics.

4. Annual fee settlement time

Annual fee discount will be settled at the beginning of next year or after the store quits Tmall in the middle of the year.

Taobao sellers need to register in Tmall to create a new store, and cannot convert Taobao stores into Tmall stores. The deposit paid by entering Tmall is much more than that paid by Taobao, and an annual fee must be paid. Taobao sellers with good conditions can consider entering Tmall.