It's not difficult, because running this job is the basic work of every position on the Internet. As long as you don't ask for a high salary, its entry threshold is still relatively low compared with other positions.
The difficulty is that running this job is a panacea. You have to know everything and do something.
In my opinion, operation is a very promising position. I tried to enter this position, but failed. A good operation can get along everywhere, because it is a versatile position, you can do everything well, and the operation can also be transferred to other positions on the Internet, such as design, product manager and so on.
What I want to say now is that I hope I can help you from my experience of not being able to switch to an operation post after graduation this year.
1 First of all, you should systematically learn the elementary operation knowledge.
At that time, I chose a stone teaching website (in order to avoid advertising, the specific name will not be said), and I was lucky to find a good teaching institution. There I learned systematic marketing thinking and activity planning, and started my own personal official WeChat account operation. In the course, there are very basic things such as how to give WeChat official account a name and how to write a basic copy.
Of course, you need to make these basic knowledge more systematic by reading books, such as Sean's Running from scratch, Huang Youcan's Light of Operation and so on.
2. Then, you should start to do specific practical exercises, whether it is personal WeChat official account, Zhihu or Baijiahao, etc.
After you know the basic concepts such as operation, user operation and new media operation, you must slowly internalize them in practice and become your own knowledge. Wechat has words, and even the smallest individual has a brand. In this process, you will gradually realize that the marketing ideas composed of user survey, content production, channel selection, data feedback and adjustment and optimization will gradually create your own personal brand.
Finally, you should be able to make your own interview works!
As a career changer, if you want to successfully enter the operating position of an Internet company, you must come up with your two magic weapons to beat other candidates-Internet thinking+interview works.
Internet thinking needs to be cultivated for a long time, and it can't be done overnight, but as long as you finish the first two steps, it will be enough for you to use in the initial operation.
As a career changer, you are bound to lack some knowledge and experience in this industry. Why did the interviewer choose you among a group of interviewers? Therefore, if you want to change careers successfully, the focus is on the latter, that is, the interview!
When you are interviewing, you will suddenly come up with well-prepared interview works, which will definitely win the favor of the interviewer. It can not only show your good learning ability, but also show your great sincerity to this company, which is a weapon for successful employment!
Of course, I did all the above, but I still failed! A complete failure!
Why? Because, every link, there may be mistakes, and this is exactly satisfactory. That's what I did. The official account of WeChat has an average shipwreck record, but my salary is not low and I yield to the pressure of reality.
In my opinion, all those who change careers are warriors! Bless you! I hope you can successfully change careers!