1, the current market environment analysis - explain that due to the current development of the Internet, people are becoming more and more lazy, prompted by the takeaway business of the great heat, and can find some industry data to be Explain how the overall market share of the takeaway market is at present, what kind of growth is predicted in the future, and what are the main companies of the same type operating the takeaway business.
2. Competitor analysis - analyze the current operation of local companies with takeaway business, find out their ****similarities, analyze their defects, and elaborate on how the local market share of these companies is, and what are the concerns of these companies.
3, their own business itself in the operation at the same time, what are the problems - to analyze their own business and competitors to compare the differences arising from where the advantages, disadvantages, do a thorough analysis.
4, for competitors' advantages and shortcomings, how we should do - the previous has clarified the market environment, competitors' situation and their own situation, this step needs to be done for the above we have reached a conclusion to do a summary, and to give a specific solution, for example, how to make competitors' strengths in the place of the breakthrough, how to seize the opportunity where competitors are disadvantaged, etc..
5, to give specific landing schedule or details - for the fourth part of the concept, write a detailed landing plan
The above is basically a complete marketing program is the general framework, whether it is an activity or something else is actually applicable, the specific content you need to fill in, the basic logic is this. The basic logic is this, hope to adopt.