The conditions needed to realize nationwide chain operation are: 1. Product (1) Product acceptance. Now, whether your products have a good brand awareness in the local area, as a catering and food industry, is also restricted by regional taste habits. (2) Whether the processing technology of the product can ensure consistency and whether the processing technology standard has been met. Chinese food is more difficult in this respect. McDonald's and KFC can achieve rapid chain and be accepted by people, mainly because their processing technology has been standardized. From the procurement of raw materials to the processing and packaging of products, a standardized production model has been realized. Shaxian snack Chinese food needs a lot of investment to take this step, including its processing equipment. It is not only a gas stove and two steel pots that can open a shop now. There are also logistics problems and formula problems that need careful planning. 1. The organizational form of standardized operation chain operation is a business consortium composed of many chain stores, and the chain vividly reveals that the nature of each unit element in this consortium is indistinguishable. Based on this basic feature, standardization is widely used, chain operation requires standardized operation, and standardization promotes the development of chain operation. Due to the operation procedures and characteristics of chain stores, a specialized division of labor has been formed, which makes the use of standardization to unify the operation and service activities of many chain stores, so that chain stores are not only seemingly but also in harmony. Chain operation transforms the acquired experience and technology into an operable standardized form, and carries out chain operation by using standardized communication, reproducibility and operability. The use of standardization makes the huge chain operation machine operate according to the work standards stipulated in the design on the basis of specialized division of labor, with clear working objectives and clear operating boundaries. With clear working standards, it overcomes the complex factors that vary from person to person and from store to store, simplifies the management and performance assessment, and provides basic work guarantee for the nine unifications, which is convenient for chain companies to monitor chain stores. Standardization is a system, and each chain company should design various standards suitable for its own enterprise. The formulation of standards should be comprehensive, clear and easy to understand, with strong operability, and be adjusted accordingly according to market changes during implementation and operation. 2. Specialized Efficiency Chain operation decomposes various commercial functions in the circulation process into independent systems, and organically combines them to form a highly centralized management system, which realizes the professional division of labor such as purchasing, inventory, distribution, sales, advertising, planning, training and decision-making, and the functional division of chain companies and chain stores, which improves the specialization degree in the circulation field and thus improves the operating efficiency. Because the chain operation system is huge and the whole operation and management process is complex, the specialized division of labor refines each system and each working element in the system as much as possible, so that a complex operation system is subdivided into several simple single operation combinations, making the chain operation system like a processing assembly line, and each subsystem or operator is responsible for each simple operation link on the basis of professional division of labor, which is linked with each other and finally completes a complex business activity. Due to the improvement of the degree of specialization, the work of each post is simplified, the employees in each post are easy to operate, the work efficiency is improved, and the labor cost is further reduced. Simplification further improves the degree of specialization, and the professional sales team promotes the improvement of sales service level and caters to the needs of modern consumption. Specialization improves the specialization level of each subsystem and strengthens the ability to handle complex affairs. 3. Standardized management Chain operation is a kind of business group operation, which is a unified marketing service activity conducted by several sales organizations under the control of chain companies. It is necessary to overcome the differences in management by standardization. Centralized management and decentralized sales and services require that chain stores not only establish an effective management system and a set of sound management systems, but also make each subsystem in the company act according to instructions in a standardized way. Standardized management services and specialized management methods rely on standardized management to achieve their goals. Standardized management is the most important aspect for many chain stores to carry out marketing in an orderly manner under the unified organization of the headquarters. One of the reasons for the success or failure of chain operation lies in the management level of chain companies. The specialized division of labor in the whole operation process will inevitably require standardized operation. The functions of cloth shop location, design and decoration, equipment configuration, commodity display, personnel training, procurement and distribution, processing and packaging, promotion, accounting, financial management, property insurance, legal affairs, real estate, business policy and business planning, business decision-making and so on are undertaken by the headquarters; The functions of goods storage, equipment use, security, sales service, mall management, capital withdrawal and business information are undertaken by chain stores. Therefore, chain stores must require all subordinates to carry out company instructions, standardize business activities and improve the operation quality and efficiency of each subsystem unit. Standardized behavior makes the subsystems in the chain company system run in harmony under the management of the company, reduces unnecessary artificial management complex factors, makes the organizations in the system run normally, and truly achieves the nine unifications of chain operation. 4. As the most representative organizational form of large circulation, modern technology chain operation has developed rapidly and greatly improved its operating efficiency by relying on modern management tools. Information technology, one of the main features of modernization, is increasingly infiltrating into the operation and management of commercial organizations. There are people flow, logistics, capital flow and information flow in the chain operation. The information flow comprehensively reflects the dynamic changes of the other three flows, and the information system processes all kinds of data information, summarizing complex data information into all kinds of simple information needed by decision makers. The huge chain operation network realizes thousands of pieces of sales business information every day. Using computer management, the management decision-makers of chain companies can keep abreast of the complicated business information and grasp the business trends at any time. Chain companies use modern information technology to grasp and control in time, pay attention to and analyze the business dynamics of each subsystem at any time, so that chain companies can widely use computers to process a large number of business information and management information from supplier selection, ordering, transportation, distribution, storage, shelves and sales to statistics, summary, calculation and analysis, from promotion simulation and sales planning to performance appraisal and work assessment, so that complex business and management affairs can be handled quickly and quickly, and modern transmission can be used. The chain company implements computerized management, and forms a huge information management network by using remote communication network system for the computer systems of each subsystem and chain store, and uses computer technology to deal with various changes and complex data in operation, so that the whole operation and management office can be in a sensitive and optimal response state, making it possible for the modern operation mode of chain operation to rely on modern technical means. (3) a set of effective management standards, which is the basic requirement of chain management, because the head office should manage the output of chain enterprises around the country and design CI/VI/BI. 2, human resources must have a group of people who know how to manage, in order to ensure that the franchise enterprises will not go out of shape within the predetermined track, otherwise it will take only three days for the chain to revolt and become independent. 3, capital preparation, to achieve the chain itself must have a sufficient capital operation, those who first get the franchise fee from the franchisee and then invest in the company's operation seem simple, in fact, few people are willing to invest in an industry with unknown prospects. Of course, there are many things that can't be explained clearly in a few words.