Skills of promoting your own store on Meituan:

1. Paid promotion and accurate drainage

Meituan platform itself has the function of promotion and operation. Choose Meituan platform for paid promotion, make use of its own advantages, and accurately drain, so that the top stores can be seen by more customers and increase the order volume. The promotion and operation of Meituan platform has a more comprehensive grasp of its time period and traffic, so the effect after payment is more accurate.

2. Modify the name of the store

When an ordinary user orders a takeaway, the front desk will generally choose to obtain the user's current location information, and then recommend the store according to the user's usual taste and current user information. You can change the name of your shop to "store name+address name". For example, XX Roast Duck (xxx University).

The advantage of this is that it is more specific to fill in, and it is more likely to be exposed to the home page by the system. At the same time, there are keywords that are convenient for users to search. Exposure will rise a lot invisibly.

3, low unit price drainage

You can make some of your own signature dishes into low unit price packages to drain. On the one hand, low-priced dishes are more likely to be pushed to the front page, on the other hand, small profits but quick turnover. Every store will have a low-priced bill with a cost-effective ratio, and the profit brought by this low-priced bill is enough to smooth out the loss of this package.

4. Introducing discount packages for explosions to improve drainage

Discounts are often eye-catching. With the same package, people tend to choose a relatively cheap price, so adjusting the price and launching a discount package for explosions will increase the order quantity of customers, and at the same time it will be easier to deepen customers' memory points and form the characteristics of the store. As the order volume increases, the monthly sales volume will also increase, and the number of people placing orders will naturally increase when the sales volume goes up.

5. Participate in Meituan platform activities to improve the exposure

After clicking Meituan to enter the home page, you will find many advertising activity pages. Merchants can actively sign up to participate in activities on the platform, so that you can see the store page by clicking on the activity. Greatly improved the exposure of the store, but also in the United States to promote their own stores.