General promotion is divided into online and offline two kinds. An online promotion: online with the general belongs to the network platform, this kind of advice for the type of takeaway to choose the platform to promote, because the takeaway belongs to the local life services, so you can go to some local forums to promote publicity; at the same time, in the current future trend of the most important is to cultivate a number of their own stores belong to the user's fan base, customer information in their own hands. Want to establish a self-traffic platform is to choose such as love point point. It is a small program specializing in the catering industry, which can provide merchants with high commissions from third parties and reduce costs. The most important thing about the small program is that it has its own exposure function, which can help businesses to be searched by WeChat users within five kilometers, to solve the current embarrassment of the business ads nowhere to play. The closer the user is to your store, the more you will rank the front, without having to spend money to do the ranking of the other is the offline promotion: to confirm is the distribution range, such as food and other products, such as distribution distance is too far, to the hands of the customer meals have been cold will affect the taste, and then affect the word of mouth; you can first choose a few distribution locations, such as large office buildings, shopping districts, as well as residential, and then will be the delivery of classified, differentiated class, and then carry out the Flyers sent and posted ads, etc.; can also be word-of-mouth publicity and promotion, which needs to start from the product side, the product is good enough, the customer may be able to carry out the second publicity, it is recommended that you can create a list of customers table, the customer a customer introduced to the customer two orders, you can get a discount or preferential _ way.