What is the meaning of DA, DM, and POP in pharmaceutical retailing?

DM is promotion, POP is hanging "poster"

It is also equivalent to posters, he includes. It includes basic information about the drug, such as the name, manufacturer, date, and most importantly, the price. Because you do POP certainly in your DM inside. Can not only POP and DM is not, so no good publicity. As for the DA is really not too clear, but through your writing can be seen, DA, DM, POP is a body, I think the DA also belongs to the promotional aspects of it. It's not really useful. Do a good job of price positioning and a small amount of return to the customer, you can certainly do profits!

1, we first use 30mm oily marker to write out the "Chinese medicine health", write a little bigger, the general theme we want to increase, increase. Other people can understand at a glance, see clearly.

2, we then use 6mm oily marker to thicken the outer frame, and then use correction fluid to do a layer of highlighting decorative, and finally add a layer of the outer frame.

3, with 30mm oily marker with a border, add content, a good-looking POP poster is done.

Design a vitamin E pop poster how to get

About POP

is an abbreviation of English, meaning "point of sale advertising" and its main commercial use is to stimulate the guidance of consumption and active atmosphere of the store. Her form of outdoor signage, display boards, window posters, in-store table signs, price lists, hanging flags, and even three-dimensional cartoon models and so on. Commonly used POP for short-term promotional use, its expression of exaggerated humor, strong colors, can effectively attract customers' point of view to arouse the desire to buy, she as a low-cost and efficient advertising methods have been widely used. > > > POP production forms: POP production forms of color printing, printing, hand-painted and other ways. With the development of computer software technology, the application of art design more beautiful and efficient advantages, and even hand-drawn art glyphs graffiti effect imitation of the best, and can be dialed from the digital camera, scanner LOGO pictures and other materials. Particularly suitable for POP demand for a large number of points of sale fast, efficient and low-cost production. >>> POP applications: POP is mainly used in supermarkets and various types of retail terminal stores, etc., the current large supermarkets and stores are printed into a unified template by the artisan according to the requirements of filling in the text to meet the different requirements of the use of a wide range of goods cabinets, maneuverability and timeliness are very strong. So the general simple hand-drawn POP is difficult to handle, the need for modular batch production. Small and medium-sized retail stores, product stores currently have a trend toward brand management chain management development, in the product organization structure promotional plans, store styles and many other brand operators and manufacturers of synchronous operation, but the use of POP in many of their respective advocates of the use of different copy, the introduction of different discount information, some stores and even writing with a yellow paper brush, "great news" and so on the posters .... This obviously does not adapt to the trend of brand operations, perhaps at this point brand suppliers should consider more

POP hand-drawn posters often use the tools

Drawing a beautiful POP posters, you can use the following tools to mix and match, do not limit the use of a particular tool, these are the completion of a POP hand-drawn posters of the basic tools can be bought in the art line or bookstore. Art line or bookstore to buy:

One, colored pens: Angle head and round head two kinds of nibs.

Second, the microphone pen: Angle and round tip two kinds of nibs, but also divided into alcohol, water-based, oil-based three kinds of solution of the microphone pen.

Three, powder, crayon.

Four, pastel pens.

V. Color pencils, sketching pencils.

Sixth, watercolors, advertising paints, round or flat watercolors.

seven, brushes, ink, color pencils.

VIII, pen knife, art knife, round cutter, modeling scissors, scissors.

Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan adhesive.

Ten, cutting board, cutting steel ruler (thirty centimeters, seventy centimeters, one hundred centimeters each), small ruler, wave ruler, soft ruler.

XI, circle gauge.

XII, needle pen.

Thirteen, Li-Ke-White, correction tape, white paint pen, gold paint pen, silver paint pen.

XIV, handbag, paper roll tube.

Hand-drawn POP posters combination of factors

Hand-drawn POP posters combination of factors can be roughly divided as follows:

I. Illustrations

(a) Thematic

(b) Decorative

(c) the whole topic

Two copy

(a) headline

(b) Key tips

(C) content

How to write a good hand-drawn POP word

One, practicing to break up the word, "drawing the word bone.

Second, write with a hard pen→write with a round tip pen→write with an angular tip pen→practice with a soft pen

Third, practice turning and joining the pen from top to bottom, from left to right.

Four, creative font practice.

V. Allocation of space for square characters.

Sixth, font decoration.

VII. Book reading.

Eight, the first font → large-print posters → graphic posters → three-dimensional posters → three-dimensional objects

Seven, the use of computers and artwork

In addition to the hand-drawn POP posters, the recent common use of computer graphics synthesis, through color inkjet printers to output the computer script posters. In addition to the use of computers can do the whole output, the computer printed words can also be used to do not good at daytime writing POP font producers a use and with the tool. The use of CroalDraw, Pagemaker, Quack and other computer software, we can come up with many variations of computer text.

Hi, hand-drawn POP poster marketing

Writing a good POP poster does not mean that the poster is successful. Timing, the length of the posting period, the posting of the location are in the impact of this poster to convey the message of the effectiveness of the poster. If you make a very good-looking poster, posting time is only one day, and the posting place is not the target group can see the place, then the effectiveness of the poster is wasted. Hand-drawn POP posters are not only beautifully written, it is because of the production time spent a lot of effort, so it is more important to take care of _ it.

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