the development of city hotels is an important symbol of a city's economic development, and the spatial layout of city hotels plays an important role in its development. I'm going to help you solve the ten unsuitable hotel locations.

The location of the hotel is not suitable

1. It is not suitable to open a restaurant in a sparsely populated area. If the restaurant is located in a region with a small permanent population and a small floating population, it is difficult to form a relatively stable consumer group.

2. It is not advisable to open a restaurant beside the expressway. In expressway, vehicles flow day and night, not people. In order to ensure the high-speed standard of traffic flow, expressway absolutely requires clean and safe roads. Generally, there are isolation facilities in the middle of expressway, so the roads on both sides cannot cross, and there are few commercial outlets and parking facilities beside the highway.

3. It is not advisable to open a restaurant in a high-rise building. High-rise restaurants generally have poor advertising effect and are not convenient for customers. Although some high-level restaurants also send consultants downstairs to meet customers, it is often not as easy to win customers' consumption as underground restaurants. Opening restaurants in high-rise buildings is only suitable for restaurants in hotels, western restaurants, or restaurants with high reputation.

4. The front door of the restaurant should not face a straight road. The straight road will produce exhaust gas due to passing vehicles, which will cause air pollution in the surrounding environment of the restaurant, and customers will have a meal like smoke and dust, which will turn their stomach.

5. The restaurant gate should not face an alley between two high-rise buildings side by side. One is to become? Through flow? The atmosphere of this restaurant is very unstable, which affects the health and spirit of the operators. Second, because the alley in front of the door is narrow, the wall is high and gloomy, customers are reluctant to come in, which will naturally affect business.

6. The entrance of the restaurant should not be located in the air outlet, especially in the northern cities. No matter in the northern or southern cities, when the cold wind blows in winter, if the restaurant door faces the wind, it usually refers to the northwest direction, which will affect customers' eating in the store.

7. restaurants should not be chosen on slopes. Slopes affect the parking of dining customers.

8. There should be no obstacles in front of the restaurant, which will block the storefront by buildings, affect the visibility of the restaurant and weaken the number of customers. In addition, especially if you can't face the big tree, the tree body is thick and the leaves are lush, the air is not circulating, and the yin is too heavy. Once it meets the thunderstorm, there is still the danger of getting an electric shock.

9. It is not suitable to open restaurants in places where pedestrians pass in a hurry. Because passers-by have no time to go shopping, and they are not interested in finding restaurants to enjoy. 11. The restaurant door should not be facing the dead alley (that is, the street with no way out). The air in the dead alley is dull and opaque, and the flow of people is less. The restaurant designed for living in the dead alley makes people feel depressed and unhappy psychologically, which affects their appetite and directly affects the restaurant business.

principle of hotel location

1. Avoid direct competition as much as possible: your restaurant should not be located in the same group of places, not to mention door-to-door operation. For example, two chicken pots are open door to door, which will easily lead to vicious competition and price war, and no one will make money in the end. Of course, this principle is not absolute. If a place is famous for its many restaurants, it will also attract many customers.

2. Convenient for customers to eat: A general lunch restaurant should be located where customers can walk or drive for a few minutes. Therefore, this kind of restaurant must be located in the business district or office gathering area.

3. Location of theme restaurants: For those restaurants that are known for their unique atmosphere or special environment, it is not a problem to be a little remote, because customers will always find them.

4. restaurants located in the food and entertainment area: always attract a large number of customers. Such a good place is obviously hard to find, so you should try your best to find it and get close to this area.

5. location of high-end restaurants: the choice is very picky, and it is usually only suitable for opening in commercial centers or office buildings.

Matters needing attention in hotel location

Two kinds of places are the best choice

One is where there are many office buildings, and the other is where residents live densely. Choosing a place with more office buildings in the company can ensure business at noon. Some restaurants in Hefei often have too many empty seats at noon but not enough seats at night. Old catering is very concerned about whether the business can be done well at noon. This can ensure the benign operation of the day. There are many channels to choose a store. You can talk to the landlord through media advertisements, resale advertisements in front of stores, or directly find a newly developed house. Another way is to contact the store owner directly after choosing the general location, no matter what the other party is doing now. Although this method is tiring, it has a better effect.

You can take advantage of the effect of Duo Long.

Don't think that places with many shops are not suitable for entry. If there are many characteristic small restaurants in a street, it will cause the effect of Duo Long, and it is easier to do business than to do it alone. The key is to make a difference between so many stores and other stores.

Be careful when subletting storefronts

It is almost an open secret in the catering industry to earn part of the subletting fee when borrowing subletting. Therefore, newcomers must be careful when subletting other people's stores.

subletting stores should pay attention to some pitfalls: first, because the sublessor has encountered road demolition projects, it has been unable to open itself, and only wants to recover some initial investment by subletting. Therefore, when looking for a storefront, you must first ask the nearby stores carefully, preferably to the planning, housing management or industrial and commercial departments. If a place is about to be demolished, the local industrial and commercial office will generally be informed. Second, the original restaurant was restricted in sewage and fire fighting, and it was required by the relevant departments that it could no longer be opened, but the lessee did not know the inside story. After all the sublease fees were paid, it was found that it was impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party can't provide the real estate license after renting it, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store business after it is booming, and the purpose is only to earn the cost of subletting.

If a storefront is subletted one after another in a short period of time, you must also be very careful. There is a saying in the catering industry:? Is the feng shui bad in a paralyzed restaurant? , mainly refers to the kind of storefront that has changed hands many times, and it is difficult to do it well again. Sometimes, this storefront looks like a lot of good features, but some hidden weaknesses are hard to see. For example, although it is located in the city center and has a large traffic volume, there are also many business buildings on the side. However, it may have problems such as inconvenient parking, inconvenient access, etc., and the result may be that business can't be done well.

opening a restaurant is a great knowledge. besides site selection, it is also very important to have good cooking skills. as the saying goes, the key to the success of a restaurant lies in the delicious food. therefore, when choosing a good location, we must not forget the basics of the success of the restaurant. Good cooking.

six fatal mistakes in restaurant location

fatal mistake one: blindly entering the new venue

There is a newly-built very superior venue, which is ideal in all aspects, but the business is not good. The problem lies in the part of attracting investment. Because of the insufficient integration of shopping center resources and the lack of brand positioning planning, the whole shopping mall is lifeless; In order to expand the investment area and create performance, developers desperately use space for addition, sacrificing the original functional orientation, and even less care about the survival of the merchants who have entered, the brand layout is chaotic, the line is destroyed, the visibility is not high, the advertising space is not enough, and many other factors, which eventually caused many catering brands to stay in. Most of them decided to close their doors and leave after a long time.

In second-and third-tier cities, there are many shopping centers under construction, waiting to be built and empty. We should pay more attention to the comprehensive strength of developers in development, planning, investment promotion, operation, marketing and property management. Don't be misled by his investment promotion, you should have your own judgment. You would rather wait for the second wave of brand adjustment after opening, and don't be the first to eat crabs.

Fatal mistake 2: Cheap into the storefront in the building

The catering boss wants to drive the storefront into the building in order to rob the concentrated crowd in the building, but it is also purely risky. First of all, whether the vacancy rate of each floor in the building can be stabilized at a low level; Secondly, what are the consumption habits of the people in the building, whether they prefer to try new products in the surrounding environment or simply eat in the building; Thirdly, whether there are enough catering facilities around the building, and whether their own catering services can make differences in terms of dishes, environment and services. In addition, in the pure office area, the business is mainly concentrated on lunch on weekdays, but there is almost no business on Saturday and Sunday. Such short business hours bring more pressure to the restaurant's revenue.

although most people can get preferential rental prices or payment policies when they enter such buildings, they are still hard to resist in the face of the above risks. Therefore, to do business in the office area, the business hours are relatively limited, and the store is set up in the building, which makes it even more difficult to introduce people from outside. Be more cautious when choosing a shop in a shop.

Fatal mistake 3: Overtrust the second landlord

Many pavements are in the hands of the second landlord. As mentioned in the first fatal case above, the second landlord is also equivalent to an investment manager, and his vision and ability also affect the business quality of the whole place. There is a case in Guangzhou. A second landlord who rented a property of more than 2,111 square meters first introduced an outdated clothing sales store. Later, during the Chinese New Year, because he owed a huge debt, he directly defaulted and simply let go of the mess, which led to the forced recovery of the property by the big landlord. The merchants who settled in were innocent and the initial investment was completely in vain.

when encountering such problems, we should adhere to the following two principles: never sign a contract with a third landlord; To sign a contract with the second landlord, you must get the consent certificate of the big landlord. When choosing a site, you can't be emotional. There are many risks in business, and the risks that can be controlled must clear away obstacles and eliminate hidden dangers.

fatal mistake 4: short-sightedness

five years ago, when the internet economy had no obvious impact on the daily life of ordinary people, the economies of various wholesale markets were very active. Economic activity is driven by people, so as long as there are people, there is no need to worry about fast food. In recent years, when Taobao, JD.COM, Tmall and other times are increasingly affecting people's daily lives, all changes in economic consumption are unpredictable. Therefore, it is necessary to understand the development trend of the industry in which the target location is located. In the Internet age, the inherent cognition of an industry changes very quickly, and the originally hot business circle is likely to be deserted the next day.

therefore, don't look at the large number of people now, it's just a symptom. Entrepreneurs need to examine the business format of the business circle, understand the development trend and direction, and have a judgment on business sustainability.

fatal mistake 5: site selection analysis stays in appearance

what is appearance? You see people coming and going in the street, and you see everyone spending big bags and small bags. These are all appearances, or they may be illusions. In some places with large traffic and dense people, it is likely that these people are floating population, and the desire and demand for entering the store is not strong.

it seems that the standard of our site selection judgment is far from enough based on the number of people, and we should also consider the effective number of people. The economic foundation determines the superstructure, and the consumption power must match the brand attributes before you can accurately locate it.

fatal mistake 6: coveting a good location but choosing an abnormal building structure

a restaurant owner once chose a narrow and long pavement with an area as large as Chile in order to win a pavement with excellent location. This store used to be the passage of the parking lot, but because of its excellent geographical location, it was built and rebuilt to do business. Although the location is good, the user experience is extremely poor.

The six fatal mistakes in catering location mentioned above are also the six minefields that catering bosses are most likely to encounter and commit when starting a business. When choosing the location of the restaurant, we must grasp the principles of never signing a contract with the third landlord, not entering the property with defects, not talking about property rights, not talking about people's mobility, not talking about bad signboards, not talking about abnormal house design, and so on. Don't rush into the location because of opening in a hurry, and don't be greedy for cheap location because of saving money, which will eventually bring lasting and fatal harm to the subsequent business.