The story of a man who went from Internet entrepreneurship to making "meat loaf"

Meng Bing's every choice has been unexpected.

Three years ago, he majored in electromechanics and entered the Internet company to do? The first time I saw this, it was a very good idea. ; a year ago, he resigned from the Internet company out of his, and opened a meat sandwich store.

But every choice, let this 25-year-old boy from Shaanxi, harvest a lot:

successively in Tencent, Baidu work, Meng Bing annual salary of 300,000 yuan, which in the freshly graduated college students, is considered a very considerable income, but in the view of Meng Bing, the more critical thing is that he gained ? Learning to start a business with Internet thinking? The wealth; open up the west young master meat sandwich store (hereinafter referred to as? West young master (hereinafter referred to as "West young master") After the opening of West Young Baker (hereinafter referred to as "West Young Baker"), Meng Bing was treated as a representative of entering the catering industry with the spirit of the Internet, and became the worship of many young IT practitioners. The first time I saw this, I was able to see it in the back of my head.

The reason why there are constantly amazing things, Meng Bing believes that this is from his own bone restlessness. I think a life or a job that is unchanging or can be seen at a glance will make me insecure. On the contrary, the unknown journey makes me feel secure. Meng Bing said that whether he chose to work for an Internet company or quit his job to start his own business, it was all about seeking the unknown. It's all about seeking unknown possibilities.?

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The unknown? The value of a little bit in front of Meng Bing show. Some time ago, West Young Master also won the first place in the team group of the Internet and mobile Internet industry in the third China Innovation and Entrepreneurship Competition. Some media called Meng Bing team's entrepreneurship: the meat sandwich to the ? Internet transformation? In addition to Meng Bing himself, West Young Masters many initiators most of the original Internet, finance and other areas of practitioners, respectively, from Tencent, Alibaba, Baidu, Xiaomi, Sohu, Procter & Gamble, PricewaterhouseCoopers and other large companies.

In addition to the experience, they have another **** the same point: most graduated from Xi'an Jiaotong University, Xi'an food has a strong plot. That's why we called the store ? The name of the restaurant is "West Young Master". That's why we called it West Young Master. Meng Bing explains. Xi? refers to both Shaanxi and Xi'an Jiaotong University, as well as the Shaanxi cuisine of meat buns.

? In fact, when we first quit our jobs we created a company called ? Singularity Brothers? s Internet company, and only later began to make up our minds to do meat sandwich.? Meng Bing told reporters, finalized to do meat sandwich, in addition to the hometown food from the love, but also ? Seeing the consumer experience and business rules are being reshaped today, catering, which is located in the Internet side of the traditional industry, has a wide range of business opportunities.

Originally working in Shenzhen, Meng Bing once complained that it was difficult to eat authentic meat sandwich food in Shenzhen. With the meat sandwich as the entrepreneurial point of departure, but also our long-term observation of the market to make a judgment. Meng Bing said.

From the beginning, Meng Bing did not intend to open a modest snack bar. The earliest opened in Beijing Wudaokou Netease building next to the West Young Master meat sandwich store, since its opening, it is often dozens of meters of long queues. The store also set a record of selling 200,000 meat sandwiches in 100 days.

What's the secret? Marketing is important. Meng Bing said, for example, just opened, West Young Masters will launch a special offer, anyone with a NetEase, Sohu, Google, Baidu, Tencent, Alibaba company work card, you can enjoy a certain amount of free orders in a certain period of time.

? This is not simply to pay homage to the Internet.? Meng Bing believes that these people are the most influential group of people in the Internet world, they not only play the network, but also live in the neighborhood, when they eat, they are likely to share, and their spread of influence may be much greater than random passers-by.

The same approach was used when West Young Masters opened its Zhongguancun Venture Street store at the end of October this year.? The effect is very good. Meng Bing said, if it is purely a traditional snack chain, may not do so.

But Meng Bing does not think that similar marketing is the most important. Meng Bing believes that he learned in Tencent, Baidu, these Internet giant companies in the product awareness, or the most critical.? We have to integrate the core concept of the Internet spirit of valuing user experience into every little meat sandwich.? Meng Bing believes that if we persist in our efforts? Let the user enjoy the ultimate quality of products and services? If you insist on working hard to make users enjoy the best quality products and services, you are really doing something in the spirit of the Internet," he said. In the present is also most likely to be successful?

At the beginning of the venture, in order to?

At the beginning of the business, in order to develop? out the ideal meat sandwich, Meng Corps team used up 5,000 pounds of flour and 2,000 pounds of meat, directly turning the kitchen into a laboratory. Eventually, they summarized a set of processes to control the quality of meat buns,? For example, how much water to add when cooking 10 pounds of meat, how much seasoning to put to ensure the best flavor of the meat cooked, all have a precise linear relationship?

Meat loaf successfully? developed? out, and then they launched a long tasting activities, and based on the comments continue to rapidly iterate. Meng Bing recalled, first a few people on the team to try to eat, and then expand the scope of the trial from 20 people to 100 people, and finally officially released the product to the public.

Not only for the meat sandwich itself, the surrounding details have also become a breakthrough point for West Young Masters to ensure the quality of its products and services. Meng Bing gave an example: West Young Masters meat sandwich bag after continuous optimization, and finally found a very good material, not leakage of oil, but also to ensure and breathable to maintain the crispiness of the meat sandwich, structurally speaking, ? It can pass water molecules but not oil molecules ?

? Similar details can be found everywhere in the processing of our meat buns.? Meng Bing has always believed that the main reason why he has full confidence in West Young Masters is because ? We do have excellent product quality, we have by no means inferior to any meat sandwich store 's products, which allows us to bottom out in the market?

More than a year, a new store opened to verify the Meng Bing? bottom of the air? and confidence. West Young Masters management is also expanding, Meng Bing's office space from the Zhongguancun venture street in a small room, transferred to Wangjing SOHO hundreds of square meters of office buildings.

In Meng Bing's company, everywhere you can see the well-watered green plants. A *** there are forty or fifty pots, right? Meng Bing said with a smile, we want to create a healthy, relaxed working atmosphere in the company, which is also very similar to the culture of many traditional Internet companies.

For the next development, Meng Bing ambitious, ? There is no doubt that we will definitely expand next ?

? If you give me two choices, one choice is to open a thousand stores around the world, the other is to open a hundred stores in China, I hope to open a thousand stores.? Meng Bing said, I hope our brand can reach overseas, it can represent Chinese fast food.

Standing on the road in Wangjing SOHO, Meng Bing, who was slightly shy, talked and laughed? He is also a good example of how to make a good living in the world. ,? There is Microsoft, there is Mercedes-Benz, there are a lot of big companies that are famous all over the world, and I hope that in the future, people will remember that there is another one. West young master?