Camel bell in sand sea
For thousands of years, humans have regarded the desert as a sea of death. Sand and water are not connected. The most famous river and the most famous desert in the world miraculously meet here. Wang Wei, a poet in the Tang Dynasty, left the eternal swan song of "Lonely smoke in the desert, wild geese in the Yellow River".
Desert, yellow river, oasis. In recent years, Shapotou, a national 5A-level scenic spot, has been heating up continuously, and tourists from all over the world are coming in an endless stream. However, no one expected that it was suddenly forced to "shuffle" again. The state has carried out environmental protection rectification. Shapotou North District (Desert Tourist Area) is located in Tengger Desert Nature Reserve, and it was announced to suspend business for rectification on 20 17 1 1.
The "lethality" of the two scenic spots can be imagined, and one area is closed. Seeing that tourists are decreasing year by year, tourism income is getting lower and lower. Is there still a play in Shapotou? Where is the future?
"Be sure to keep the' golden signboard' of domestic desert tourism!" Li Xiaobo, the mayor of Zhongwei, voiced for Hong Hongliang. Over the past year or so, Zhongwei Municipal Government, Hong Kong China Travel Service Group and Shapotou Scenic Area have joined forces to attack, and the pace of rising against the trend has been forceful.
It is imminent to rise against the trend.
The Yellow River flows through nine provinces and regions, and may not necessarily come to Ningxia. Taklimakan and Tengger Desert span many provinces and regions, so there is no need to come to Ningxia to play in the desert. Shapotou is becoming more and more famous because a sand and a river meet here, which constitutes a monopoly world wonder tourism resource.
Shapotou is divided into the Yellow River and the desert north and south. Faced with the closure of the North District, many people in the Zhongwei tourism industry are very depressed and confused. Where is Shapotou going in the future?
Zhongwei Municipal Party Committee and Municipal Government quickly unified everyone's consciousness. Since you have stepped on the "red line" of environmental protection, it is only a matter of time before you are locked up and punished. All luck is unacceptable, and blaming others is even more taboo. Turning environmental protection rectification into opportunities, re-planning and construction with high standards, and rising against the trend are the right way.
sheepskin raft
First of all, environmental management forced Shapotou tourism pattern to become bigger. According to the growing new demands of tourists, we should improve the service functions of destination tourism companies, do a good job in the construction of tourism distribution, leisure facilities and tourism service mechanisms, and create a brand-new model of intelligence, modularization and networking. Secondly, Shapotou tourist routes are more standardized. The current "closed-loop" tourist route does not return from the East Gate (Yellow River area) to the East Gate, but starts from the East Gate, and tourists pass through the Yellow River area to the northern desert area, and finally reach the new tourist town through the starry branch gate. Third, the tourism environment around Shapotou has been purified. In the past, there were many individual traders around, and they could do business by building a shed. Small restaurants, small (tourist) products, small hotels, etc. It's very confusing, and the key is that the standards of hygiene and environmental protection are very poor. Over the past year, taking advantage of the east wind of environmental protection and rectification, the surrounding tourism business environment has been comprehensively cleaned up, and the accommodation, diet and transportation of tourists have been unified and managed.
"Going against the trend and consolidating basic services is the top priority." Yang Yi deputy cheerful expression. When tourists enter the new "North Zone" covering an area of 650 mu deep in the sand sea, they will provide you with basic services such as food, shelter and transportation, and feast your eyes again. Eat, here for tourists to provide dozens of northwest specialty catering; When staying here, there will be many high-end creative hotels such as star hotels, moon hotels and sun hotels, providing nearly 1,000 sets of comfortable and clean accommodation environment for tourists; Ok, there are facilities such as city sightseeing bus terminal and scenic bus transfer center, and a three-dimensional transportation system will be built to divert 5 million to 6.5438+million tourists every year.
Tap the unlimited potential of resources
"Unexpectedly, in this new tourist city on the edge of Shapotou, we experienced many architectural symbols full of charm and felt a romantic life full of cultural creativity!" Liu Jianwei, a tourist from Shanxi, said.
How to make Shapotou tourists not only play sand and watch the river? How to write an article about sand, water and green? "In recent years, in line with the development concept of' advocating nature, taking love as the foundation and putting customers first', Shapotou Equity has made great efforts to tap the connotation of resources, improve service functions and highlight distinctive customs." Cai Juwei, Vice Mayor of zhongwei, introduced with a smile.
Surf in the sand sea
The planned area is 3,400 mu, and the construction area is 6,543.8+0,000 square meters. As a symbolic project of Zhongwei's "tourism priority development", Shapotou Tourism New City is located at the east gate of the scenic spot. Tourists drive west along the central avenue, and a representative border town and desert water city come into view. The main construction contents of the new city are "one belt (water landscape belt), one heart (tourism service core) and six districts (tourism service core area, public service area, creative industrial area, relocated residential area, supporting residential area and tourism characteristic industrial area)". The core building draws the overall layout in a "spiral" style that condenses centripetal force and links the surrounding areas, and integrates "sand and water". The single building consists of a tourist center with an area of 3 1 mu, a desert museum with an area of 13 mu, a tourist culture and characteristic monopoly commercial district with an area of 49 mu, two special dining areas with an area of 38 mu, and one.
At present, Shapotou Scenic Area has completed supporting infrastructure projects such as temporary power area, roads in northern new area, power supply and gas supply, and Sikouzi and Huanghegong Scenic Area have implemented upgrading and expansion projects, laying a solid foundation for long-term healthy and sustainable development.
Brand promotion is in full swing.
As the saying goes, good wine is afraid of the deep alley. "Compared with national ace scenic spots such as Huangshan and Jiuzhaigou, Shapotou is still a' rising star' and there are still not enough articles on brand promotion." Zhu Wenjun, deputy general manager of China Travel Agency (Ningxia) Shapotou Scenic Area Co., Ltd., quickly said something.
Culture sets up a stage to sing big plays. Shapotou Festival, the country's first large-scale magical scene experience drama with an investment of 90 million yuan, was performed regularly, with more than 230 performances, which was well received by all parties, further enriching Shapotou tourism product system and filling the gap that there is no large-scale indoor tourism commercial performance in Ningxia.
Fly over the Yellow River
Shapotou Industrial Group established Ningxia Silu Yida Cultural and Creative Co., Ltd. to plan and hold the second Wenchuang Tourism Commodity Competition, in which 85 groups of commodities from more than 50 domestic commodity enterprises came to participate. Pastoral tourism festivals and rural cultural tourism festivals were held to attract tourists from inside and outside the region10.3 million person-times, and the accumulated income of farmhouse music and various small stalls was10.654.38+0.0 million yuan. Tourism research products have a good development momentum. Ningxia Weiyuan Culture Co., Ltd., Shapotou Entertainment Island and Ningxia Watson Agricultural Science and Technology Co., Ltd. have successively launched special research products such as big adventure summer camp, desert hiking challenge, sand painting experience and Xixia porcelain and pottery, which attracted more than 3,000 teenagers to participate in the experience.
Expand publicity channels. On the basis of Beijing CCTV and T3 Terminal, we will make full use of online sales platforms such as Tmall Flagship Store, Smart Travel Network and Tongcheng Network to integrate Zhongwei tourism products and routes for continuous promotion. At the same time, we will use WeChat, Weibo, online celebrity live broadcast and Tik Tok to increase the advantages of real-time publicity from the media.
Optimize marketing methods. With festivals as the carrier, the 9th Silk Road Desert Yellow River International Tourism Festival and Shapotou Desert International Hand in Hand Festival were successfully held in Ningxia in 20 18. In particular, the first 20 18 Miss Universe World Finals attracted 55 media to publicize the event. A series of festivals such as the Yellow River Palace Ice and Snow Carnival, Yellow River Palace Lantern Festival and Lantern Festival were planned and held, and the winter promotion activities of Zhongwei tourism were carried out, which further stimulated the vitality of the winter tourism market and promoted the development of the winter tourism industry.
Camel bells are far beyond the Great Wall, and the desert water city is completely new. "Keep the golden signboard is not the purpose! Shapotou is not only from Zhongwei and Ningxia, but also from China and the world. Only by planning and building from this height can we be worthy of the mission entrusted to us by the times! " Han Zhongsheng, general manager of China Travel Service (Ningxia) Shapotou Scenic Area Co., Ltd., has a dignified tone.