At the 13th Changchun Agricultural Expo, which ended on August 24th, 20 14, Wang Hetong rented a booth to display and sell his company's honey and northeast native products. 10 day extension made her make a small profit.
In the eyes of relatives and friends, 25-year-old Wang Hetong is a "rich man" and a "successful model". In the past year, she bought a 260-square-meter house for her parents and changed an off-road vehicle for herself.
Wang Hetong said that she is an authentic post-80s female man. Since she went to college, she has seized every opportunity and worked hard to make money. During her father's serious illness, she spent all the savings at home and the money she earned in college. Wang Hetong wants to continue to make money and provide material security for his parents' life and medical care, but he also realizes that the process of making money and spending money repeatedly in his life is "too meaningless". "I want to be a career with love and conscience that can make me proud." Wang Hetong said.
If you don't like your major, learn some skills to make money.
In 2008, Wang Hetong, who just entered the school gate of Changchun Normal University, didn't like the ideological and political major he had to study because he was transferred. At that time, she had an idea that it would be difficult to learn well without interest. Since you are not good at studying, let yourself learn some skills to make money.
At the beginning of the first half of the semester, Wang Hetong and his classmates wanted to find a part-time job to make money, but unfortunately they met a black intermediary. Instead of being cheated by a black intermediary, "it is better to find a job directly." Wang Hetong intends to set up a etiquette team. After having an idea, Wang Hetong began to search for various wedding and ceremony information in Changchun on the Internet and took the initiative to talk about cooperation with the organizers. At that time, Wang Hetong was a cadre in the class and the student union of the school, and he knew the students from all departments of the school. She recruited teams in the school, and the maximum number reached more than 300. At the same time, Wang Hetong also went to the wholesale market to wholesale some small ornaments such as earrings, and then sold them to other students to earn the difference after returning to school.
These attempts made Wang Hetong experience making money by his own efforts for the first time. Then the experience of "making big money" excited Wang Hetong, a sophomore, for a long time.
In an accidental chat, Wang Hetong learned that a senior rented two booths to sell mutton skewers during the Changchun Agricultural Expo, and earned a net profit of more than 200,000 yuan per day. She was very moved. Before the start of the Agricultural Fair the following year, Wang Hetong borrowed 654.38 million yuan from relatives, rented 20 water selling points in the exhibition early, and contacted the offices of two beverage companies in Changchun to provide drinks and freezers. Wang Hetong left five water selling points by himself, and the rest were contracted out through internet and radio advertisements.
"Now that I think about it, it's really sloppy." Wang Hetong didn't expect relatives to lend her money. He just learned about the traffic and weather conditions of the Agricultural Fair in the early stage and decided to rent it.
"The weather and the huge crowds at the agricultural fair helped me," said Wang Hetong with a smile. During the exhibition 10 day, she made a net profit of more than 200,000 yuan.
Wang Hetong knows that this experience has some luck elements, but it can't be met, and its reproducibility is not strong. But with this experience, Wang Hetong is "more and more courageous", and she intends to use the money she earned as the starting capital to do some promising entrepreneurial projects. Opening a soybean milk shop, renting a canteen window and making money for a summer trip, Wang Hetong drank a cup of healthy soybean milk without additives in Shanghai. She thinks this is a business opportunity. "If it is sold to college students in Changchun, everyone will like it." Wang Hetong paid the tuition fee to the owner of the soybean milk shop and studied it carefully from raw materials to production.
Wang Hetong, who dared to think and do, returned to Changchun and began to look for shops around the university campus. The first "Happy Bean Bar" is located in a commercial street near the headquarters of Northeast Normal University. Wang Hetong bought a facade room with only a few square meters.
Soymilk is freshly ground without additives, and it also deals in snacks such as egg cakes, pancake fruits and sandwiches. On the opening day, a free cup of soybean milk was given. "Students are very practical. Some people don't want it for free, and some people will buy another cup. " Wang Hetong said, first of all, let everyone recognize soy milk.
In order to expand sales, Wang Hetong also distributed leaflets and order cards on the campus of Northeast Normal University, providing free breakfast delivery service. As a result, business began to prosper. Wang Hetong began to look for places to open stores in other universities. Within a year, he rented a shop in the university canteen or the campus commercial street and opened a "Happy Bean Bar", as many as 12.
It wasn't long before I was happy to make money. When Wang Hetong was a junior, his father suffered from severe ascites due to liver cirrhosis and was even told by the doctor that he was dying. Wang Hetong redeemed "Happy Bean Bar" and accompanied his father and mother to several cities for treatment. In one year, Wang Hetong earned more than half of the 6,543,800 yuan spent on medical care.
My father gradually recovered through treatment, but the family was already stretched. Wang Hetong also contracted a window in the university cafeteria to subsidize his family. Her window breakfast includes all kinds of noodles, steamed buns and cakes, including 10 cakes, and there are all kinds of stir-fried dishes for lunch and dinner. Wang Hetong's idea is, "Even if they are picky, they can't make everyone tired of eating."
Because the contracted window is in the corner of the canteen, the position is not very good. In order to attract tourists, Wang Hetong used the old method of distributing leaflets and booking cards, and used WeChat's "shake" to add friends around him in his spare time. Most people around me are students. I add their friends, and then show the making process of various foods in the circle of friends, so that they can know my window.
After hard work, Wang Hetong's window has become one of the hottest windows in the canteen. But the rhythm of "five to ten" every day makes her a little overwhelmed. Wang Hetong began to want to be a "caring career that can make him proud".
Establish a beekeeping cooperative, a business alliance and a caring cause.
How can I make myself have more time? Wang Hetong, who grew up in Tonghua County, Jilin Province, was familiar with all kinds of specialties of Changbai Mountain, and finally she decided to sell high-quality honey. Now the quality of honey on the market is uneven. Many honey products are actually mixed with additives or contain a lot of sugar. Wang Hetong's idea is to make pure honey that is "scarce in the market".
In order to cultivate a group of excellent sales teams without increasing the cost of starting a business, Wang Hetong followed the gradually popular practice in southern cities-setting up a business alliance, which was provided by her, and the members of the business alliance made up the payment after selling the products. This will not only help you start your own business, but also help other entrepreneurs who want to start a business but lack start-up funds. Wang Hetong thinks this is "very meaningful".
In order to do his homework, Wang Hetong visited many honey professionals and beekeepers, learned about bee breeding and honey identification, and went to many rural areas in Jilin Province with his family to find a good reputation and cooperation beekeeper.
While looking for honey sources, we will distribute leaflets to universities and recruit like-minded members of entrepreneurial alliances. After more than half a year's struggle, Wang Hetong registered Changchun Zhaoyang Yue Mei Trading Co., Ltd., established a beekeeper's cooperative, and had his own legal representative and more than 100 beekeepers. At the same time, the "College Students' Entrepreneurship Alliance" it founded has more than 1000 members, of which nearly nine are college students and more than 100 are unemployed military wives.
"'Don't spend money to open a shop, be a boss before graduation', the slogan on the leaflet of the business alliance, at first glance, thought it was a scam." Zhu Lin, a member of the Entrepreneurship Alliance and a college student, said. Zhu Lin now goes to the company every 3-4 days to pick up the goods and fill the whole backpack. Each purchase amount ranges from several hundred yuan to 2,000 yuan, and the purchase amount is generally paid before the next delivery. What Zhu Lin values is that in the alliance, you can make use of the Internet to sell without the cost. Zhu Lin joined the League in June last year, 65,438+10, and has earned 50,000 yuan. It is understood that entrepreneurial alliances often organize meetings and trainings, and alliance members with good annual sales performance will receive tourism or material rewards.
In the eyes of assistant Sun Wen, Wang Hetong is a person who knows how to seize any business opportunity. The company mainly sells honey, as well as agricultural special products such as ginseng antler, auricularia auricula and mushrooms, all of which are collected directly from growers. These goods are all for members of the venture alliance, relying on members to conduct "micro-sales" in the WeChat circle of friends, which is also the main channel for the company to sell products. In order to broaden the sales categories of college students, the company will also design and produce a number of dolls, bears and wholesale flowers for members of the business alliance to sell on holidays.
For Wang Hetong, the current alliance management is loose, and how to effectively manage more than 1 000 people is something she has been pondering recently. At present, there is only one charter of the venture alliance, which stipulates that members shall not drive up prices and shoddy them. The two sides still remain at the level of mutual trust and are not bound by any laws and contracts.
Recently, Wang Hetong rented a 400-square-meter office in the University Town as the new address of the company, which is very close to 10 University. Part of the writing room will be separated as a dining area, which will be used to operate the delivery service of nutritious meal packages and attract the participation of alliance members. Wang Hetong said that the new location of the company was chosen in the university town in order to let college students get a close look at her enterprise and entrepreneurial alliance.