Yes,
In essence, it means holding and teasing, shaking the baggage and digging the slots. In this kind of content production, there are some basic routines:
Plot reversal
Similar to Stephen Chow's movies, Dapeng's diors man often makes people laugh because of the inconsistent plot connection of 181-degree turn.
Crazy exaggerations
For example, the big eater eats like a pig, for example, cooking a hot pot with a water dispenser, for example, catching a big whale with a fishing line ...
Envy, jealousy and hatred
Showing off wealth and showmanship all belong to this category, for example, those who show love, such as those who dance, draw and practice calligraphy, those who want to bask in a cup of tea and those who want to bask in a cup of Starbucks.
Let's go back to the field of catering. How can small restaurant owners seize the marketing bonus of Tik Tok and make good Tik Tok marketing for their restaurants at zero cost?
Flip the plot
Plot reversal is to graft two opposite stories together.
For example, sitting opposite each other and having dinner together, someone who is affectionate and beautiful turns out to be someone else's girlfriend. For example, the super invincible luxury package with countless ingredients is finally given to others. For example, I ordered a lot of specialty dishes that were not available in restaurants, and finally I only ordered the simplest vegetable and radish soup.
Show unique skills
If a restaurant owner or chef has unique skills, you can package this as a big selling point. For example, a little brother who was popular on the Internet, such as the dancing face of Haidilao. The boss who is a good knife worker can show the knife worker, and the boss who is a good cook can show the pot turning. In short, the more skills he feels, the more interesting he is.
On-the-spot teaching
One of the most common teaching methods is food teaching. Making a dish, or demonstrating a food trick, will make people feel rewarding and discover knowledge points, which will attract more attention and watch.
diy food
Nowadays, more and more restaurants pay more attention to the interaction with customers, thus increasing the self-help area and diy food area. For example, dumplings can let customers make their own jiaozi, pizza shops can let customers customize their own pizza, and some restaurants with the slogan of cooking for love are willing to give young people a chance to cook by themselves. When such an opportunity is in front of them, young people are naturally more willing to take a Tik Tok to record this wonderful and fulfilling moment.
Yan value temptation
If it is said that attracting others to consume your food again depends on taste, then attracting others to share your food depends on Yan value. The dishes are more ingenious, the shapes of tableware are more peculiar, and the color matching of dishes is more dazzling, all of which can be the reasons for others to be stunned by Tik Tok.
Form innovation
Make a food with a story or an attitude. Or show your ingenuity, or create a unique experience, so that customers have an emotional sound, and naturally they are more willing to share it.
For example, the famous bowl-smashing wine in Xi 'an, after drinking the wine, broke the bowl, which is the heroic feeling you want, and everyone who sees it can't help sharing Tik Tok. Another example is a small shop selling soy milk. You can add a stone mill in the store and grind soy milk on the spot, which will increase the customer's experience, and you can also attract customers to take photos and shoot videos in this form to attract more people's attention.
social attributes
speak for you. Let your food replace customers to express their feelings that they want to express but don't express.
The most typical one is confession tea, and there is a saying at the bottom of every bowl in Taoyuan Village. McDonald's is also doing this kind of idea now. Restaurant owners can also learn from this practice, so that your products have social attributes, and naturally it is easier to be spread.