Shangguan Junle, born in 1978 in Yuncheng, Shanxi Province, an ordinary farmer's family, ranked the oldest at home, the following 1 brother and 1 sister. As a child, Shangguan Junle's family was not well off, so the family decided to let him go to a cheaper junior college, majoring in medicine, and soon Shangguan Junle, who was good at socializing, made a lot of friends at school. But he did not like this specialty, and eventually he chose to drop out. Returned to his hometown in the countryside, as a private teacher for two and a half years, at that time, rural teachers are very thin, so Shangguan Junle 1 person as a pre-school, first to third grade teachers. At that time, Shangguan Junle monthly salary of only a few dozen dollars. And just rely on these tens of dollars to subsidize the family, seems to be very strenuous. If he can let his family live a better life, this has always been the driving force of his constant struggle.
In July 1997, Shangguan Junle was employed by Nanfeng Group, and then assigned to Shuozhou, a fledgling city in Shanxi Province, to engage in the sales of laundry detergent. When he first arrived in Shuozhou, Shangguan Junle didn't speak the language and didn't know the road well, so he was only led by a cashier and salesman. At that time, the company did not have any high-level transportation, only by riding a human tricycle along the streets to the kiosks, wholesale departments and shopping malls to promote.
Shangguan Junle lived in the house provided by the unit, very simple, less than 10 square meters. Later on, he lived in the warehouse for half a year, a large warehouse but no sheltered windows. Usually the food is also very simple. The monthly income at that time was: 400-500 yuan.
In this way, with dry food, water bottles, dusty, more than a year of war. Shangguan Junle insisted on his principle of selling products: before selling products, first sell people. Such a principle of his work has been recognized by customers, due to outstanding performance, a year and a half later he was promoted to director of the distribution department, that time he was 21 years old.
Time passes, in 2001, due to the company's system reform, the South Wind Group withdrew the Shuozhou distribution department, which did not cause career trauma to Shangguan Junle, but prompted him to take the first step of his own business. After leaving the South Wind Group, Shangguan Junle began his own gold rush. He listened to a former market insights of the old section chief said: do clothing, earn more. Shangguan Junle listened to his advice, he began to examine the clothing market at the time, after a period of investigation, Shangguan Junle feel that high-grade brand clothing stores will certainly be able to fire up, so he finally decided to open the first high-grade brand clothing store in a location that almost everyone thinks is deserted. Although high-grade clothing and store locations are not favored by outsiders, but Shangguan Junle always firmly believe that he took the right route.
Junle, as the official would like to expect, people's living standards are increasing, the level of consumption gradually came to the fore, and gradually branded clothing occupies a certain market, that time only one after another businessmen to follow up on the branded clothing stores, from the official Junle has raked in the first bucket of gold. But these far from binding him, but more firmly his determination to continue to develop, he wanted to carry out a broader market. So in 2003, the beginning of high-end brand clothing store by the love of the hand and has been to do in 2007. In 2006, Shangguan Junle has had 2 years of experience in the management of the catering industry, he found that, for a booming Shanxi, the ordinary catering business is actually not profitable. So he began to think of a new development path, he remembered that in the clothing business, achieved great success in that idea: high-end. After a rigorous market analysis, Shangguan Junle found that today's market has a huge potential for high-end food and beverage, and now in the northern region in recent years the rise of bird's fin is undoubtedly the first choice in the high-end, so after more than half a year's inspection of the national upscale food and beverage market, 07 April site selection, renovation. Top of everyone on this idea is very much all kinds of questions and do not support, September 28, 07 HaoMen JiPin BaoFu take the lead in Shanxi ShuoZhou came out of the blue.
Home Jippin Bow House was founded in the early days, Shangguan Junle led his team, to overcome the difficulties, and strive to create a first-class high-end catering in Shuozhou and even Shanxi.
Home JI PIN Baofu --- a very rich and magnificent phantom like the word aristocrat. Luxury, honor, taste, style is the main theme of his pursuit. In this full of "luxury and honor" and not change the color of the times, the strong color of the flamboyant personality is quietly testing the "food for the people," the true meaning of the world, while wandering in the materialistic and spiritual world of the nouveau riche, but on the "luxury! "is a new way of life on behalf of the convinced, they are already pursuing is not the belly of the full, but the food and taste between the loving interplay, is a pure sensory luxury enjoyment, is a pure aesthetic interest of the new intention.
Home Jipin Abalone House is a specializing in high-grade "abalone, Iranian caviar, French truffles, Spanish ham," the top of the delicacies restaurants, in line with the strategic goal of building a century-old brand, based on the field of high-end consumption of food and drink, and always adhere to the "honesty and trustworthiness, the guests first!
Home Jipin Baofu firmly believe in rare and expensive and exquisite aesthetic as a mark, beyond space and time, beautiful, carved, determined to overload the people due to the popularity of fashion and the narrow aesthetic vision, creating the highest level of human creativity on behalf of the material, interpreting a different kind of artistic aesthetics and cultural connotations.
Shanxi HaoMenJiPin Catering Co., Ltd. is a group company with strong capital, huge investment to create "HaoMenJiPin BaoFu" brand, through the direct franchise chain gradually to the national market, has been prepared and opened three direct over ten million yuan level of super luxury restaurants (ShuoZhou store, Lishi store. YangQuan shop), a direct company, the company's business, and the company's business, and the company's business, and the company's business, and the company's business, and the company's business, and the company's business, Yangquan store), a company directly under the brand flagship (Taiyuan) store, the luxury Jipin Baofu Yuncheng store is under construction.
The company's products are mainly from Japan's abalone, South Africa's dry abalone, Iranian caviar, French truffles, Spanish ham and other authentic, rich flavor, lip-smacking excellent good treasure, so that guests can enjoy the absolute visual, auditory, taste of the super-luxury meal, a true guide to the field of high-end luxury consumption trend.
Home Jippin Abalone House strives to "quality determines the market", integrity management, unique, innovative, and strive for excellence, the first in the industry: "abalone to dry the actual number of head shall prevail in the production".
Hao Men Ji Pin abalone house adhering to the customer-oriented, attentive and meticulous, warm reception of the service model, based in Shanxi, influence the country, to create China's first luxury brand of catering. "Only a focused business can succeed." Since entering the catering industry, Shangguan Junle firmly believe that this life will end up with catering, like catering more than anything else. Through the catering to bring him a lot of, bold character let him make many friends, but also brought him a steady stream of economic benefits, but also promote his average "one store a year" speed of building stores.
"There is a famous saying in the advertising world that the safest ideas are often the most risky, and the most novel ones are the least risky. In the catering industry is also the same, stick to the rules is the catering industry's big taboo". From the year when the city of Shuozhou, "a person who dares to eat crabs" to today's mature and calm, Shangguan Junle always dare to be the first to take the road that others have not traveled, and always firmly believe that the catering industry is always a sunrise industry. With many years of experience in catering, Shangguan Junle concluded that: this era and the previous catering model is very different, catering is no longer a simple meal, but encompasses business, dating, recreation and entertainment as a whole, to the "turf economy" as the core of the modern needs of people to "party! "as the form of string together, the catering market segmentation or personalized to meet the different needs of different people. Thus, in his operation of the mansion Ji Pin Bao House from the beginning of the positioning in the field of high-end catering, so that guests who come to the mansion Ji Pin Bao House to dine, enjoy the luxury of a pure sensory, as well as can be clipped with the eyes of the extreme luxury of visual gluttony, so that people in the lips and teeth to savor the unparalleled luxury.
"Lack of standards means that it cannot be copied, and the absence of a brand means that it can only earn hard money." Shangguan Junle always admonish their own staff with such a standard, establish enterprise brand awareness, in line with the brand strategy to create a century-old enterprise goal, spend a huge amount of money to create a "mansion Jipin Baofu" brand. Through the guidance of the corporate culture concept, the establishment of their own unique production and management standards, the scale of the enterprise, standardized chain management, to create brand advantages.
Shangguan Junle also began to realize his big plan one after another: based in Shanxi, affect the whole country.
August 18, 2008, Lvliang store opened.
On January 8, 2009, Taiyuan store opened.
January 2011, Yangquan store opened.
Yuncheng store is under construction.