Whether to open a coffee franchise or an independent store varies from person to person. Franchise stores require an area of more than 150 square meters, and the franchise fee is 400,000-500,000. In the later period, the investment was 400,000-1.5 million.

1. Rent: The fee varies from place to place. For example, an 80-square coffee shop in Nanluoguxiang, Beijing has a monthly rent of 25,000 and an annual rent budget of 300,000.

2. Initial inventory cost: the cost of various coffee beans, milk, tea, fruits, ice cream, etc. A bag of middle-class coffee beans with a weight of 1 kg and a price of 100-200 yuan can make 50-70 cups of coffee, so the cost of each cup of coffee beans is about 3 yuan.

Marketing methods of coffee shops:

Promotion is a tactical marketing method; Promotion benefits promote purchase; The sales behavior of pursuing results in promotion; Promotion is effective for impulse purchase; Promotion is not to build a brand;

The embodiment of "Aida law" in promotion: the promotion of ballet in price lever, although varied, is inseparable from price interests; Promotion is a method used to expand sales; Promotion is a means of market competition; Promotion is not disguised advertising. Promotion can break the "buying habit" and is a good tool to promote the first purchase;