Formation effect: After Meituan took the lead in launching the "contactless delivery" service, it has also been rapidly popularized and followed up in logistics distribution, e-commerce and other industries, and many enterprises and platforms have followed up the "contactless delivery" service of Meituan takeaway. On June 27, 2020, Convenience Bee launched "non-contact delivery" in all cities that provide take-away service, such as Beijing, Shanghai and Nanjing.
Extended data:
The rules and setting skills of the full reduction of the take-away activities of the US Mission;
First and third gear full deceleration threshold:
1, the first gear is to meet the crowd: the appetite is small, and it is economical to eat. Objective: To improve the order conversion rate and order quantity.
2, the second meeting crowd: people who eat a lot, pay attention to eating, and hesitate. Objective: To improve the unit price and profit of customers.
3, the third file to meet people: double fight, triple fight. Objective: To improve the unit price and profit of customers.
Second, two laws about complete reduction.
1. The threshold of complete reduction is inversely proportional to the conversion rate.
The lower the threshold of full reduction, the higher the conversion rate. Conversely, the higher the threshold of full reduction, the lower the conversion rate will be.
2. Where is the center of gravity of full reduction, the customer unit price will go in this center of gravity direction.
Baidu encyclopedia-meituan takeout