In addition, there are many kinds of brochures, such as product brochures, corporate brochure, commemorative brochures, investment brochures and so on. When making brochures, we should also pay attention to several aspects:
1, the most taboo in the brochure is the full-text text information and pictures, and there is no main line at all. Many enterprises will only say one by one: corporate culture is. . . . The company's philosophy is. . . . The enterprise background is. . . . The core value of an enterprise is. . . . Enterprise products are. . . . Enterprise service is. . . . Such a picture album has no corporate brand characteristics at all. What we need to pursue now is customized service. We should refine it according to the brand characteristics, positioning, market and other factors, and put forward the most effective, simple and memorable words to explain what we want to express.
2. The brochure should have a clear structure. The purpose of this booklet is to highlight what I want to show. This should be clear, and then divided into structures and p numbers. Remember one thing here, and we must avoid the result of "I have said everything I want to say, and there is nothing". If you don't have a core that you want to highlight in the brochure, it means you haven't expressed anything. When a person reads a brochure of an enterprise, he must just remember it.
3. The overall design style of the brochure should be combined with the brand characteristics, corporate background, positioning, text content and other comprehensive considerations. You can't talk about design without the text, otherwise you will feel like having sex in the office or drilling an oil well by the sea.