Founded in 1837, Procter & Gamble is one of the world's largest consumer goods companies, with annual sales of $51.4 billion in fiscal 2003-2004. P&G is ranked 86th on FORTUNE magazine's latest list of the world's 500 largest industrial service companies. P&G employs nearly 100,000 people worldwide, has factories and subsidiaries in more than 80 countries, and operates more than 300 brands of products that are sold in more than 160 countries and regions, including fabrics and home care, hair and beauty, baby and home care, health care, food and beverages.
--Mars
Mars is the global leader in confectionery and chocolate products and pet products, with Dove (DOVE), M&M's, Snickers (SNICKERS), rainbow candies (SKITTLES), Mars Bars (MARS), Special Interest ( TWIX), PEDIGREE, WHISKAS and a series of other internationally renowned brands. Its main business involves the manufacturing and marketing of snacks (candy and chocolate), pet care, staple foods, beverages and electronic products.
The company has 180 branches around the world, 80 factories in more than 60 countries, annual global sales of more than $18 billion, a total of 39,000 coworkers around the world, and products marketed in more than 100 countries and regions. It is one of the largest privately held companies in the world.
--Unilever
Unilever, one of the world's Fortune 500 multinationals, is among the world's top three food and beverage companies with total annual sales of more than $52 billion, is the world's No. 1 maker of ice cream, frozen foods, teas and soaps, the world's No. 2 manufacturer of toothpaste and soap, and the world's third largest producer of hair care products. As a localized multinational company, Unilever brings as many as 17 brands to consumers in China, including Pune, Lux, Sharsley's Lane, Omnicom, Jeno, Zhonghua, Golden Spin and Fangcao in the home and personal care sector; Lipton, Knorr, Four Seasons, Holloman and Lao Cai in the food sector; and ice cream brand Wolu Xue.
--L'Oreal
L'Oreal Group, one of the Fortune 500, was founded in 1907 by Eugène Schuyler, the French chemist who invented the world's first synthetic hair dye. After nearly a century of hard work, L'ORéAL has grown from a small family business to a world leader in the cosmetics industry. on November 13, 2002, L'ORéAL was awarded The Economist's 2002 European Multinational Achievement Award for the best multinational company in Europe. in 2003, L'ORéAL was named one of the top 500 companies in the Fortune 500 by the Economist, and in early 2003, it was named one of the top 500 companies in the Fortune 500 by the Economist. At the beginning of 2003, L'ORéAL was ranked 23rd on Fortune's 2002 list of the world's most admired companies, topping the list of French companies.
The L'Oréal Group is present in more than 150 countries and regions, with 283 subsidiaries and more than 100 agents worldwide. In 2002, sales amounted to 14.3 billion euros, with profit growth of more than 10% for 18 consecutive years. In addition, the L'ORéAL Group has 50,491 employees, 42 factories and more than 500 quality brands worldwide, including skincare and sun care, hair care and coloring, color cosmetics, perfume, sanitary ware, pharmacy cosmetics, and dermatological diseases, such as complementary therapeutic skin care products.
--Nestlé
Nestlé is one of the world's largest food companies, ranked as the eighth largest company in Europe and the world's thirty-sixth largest company.
Nestlé was the first company in the world to apply Lactobacillus bacteria to food.
In China, Nestle has invested in 18 enterprises, producing and marketing products such as: milk powder, condensed milk, yogurt, infant
formula, Nescafe & Coffee Mate, Meilu, Lemon Tea, Mineral Water, soups, condiments & sauces, chocolate, candies,
ice cream and other frozen foods.
--McDonald's
McDonald's, one of the world's most valuable brands. Since 1955, by the founder Ray. Ray A. Kroc (Kroc) in the United States since the establishment of McDonald's Corporation in Des Plaines, Illinois, Chicago, the golden arches under the delicious burgers and friendly service, immediately popular with people from all walks of life. Today, McDonald's restaurants provide outstanding quality, service, cleanliness and value for money to more than 47 million customers around the world every day in an effort to make their dining experience memorable and memorable. Today, McDonald's has more than 30,000 restaurants in 119 countries and territories around the world, with a global turnover of approximately $10.49 billion.
--Coca-Cola
Coca-Cola was first introduced in May 1886 at Jacob's Drugstore in Atlanta, Georgia, U.S.A., and is now nearly 120 years old. The Coca-Cola Company is the world's largest beverage company and a leader and pioneer in the soft drink sales market. Through the world's largest distribution system, it sells well in more than 200 countries and regions around the world, with a daily drinking volume of 1 billion cups, accounting for 48% of the world's soft drink market, and with a brand value of more than 70 billion U.S. dollars, the world's No. 1 brand.
--PepsiCo
PepsiCo is one of the most successful consumer goods companies in the world. In the 2000 ranking of the 75 most valuable brands in the world by International Brand Consultants, Pepsi ranked 35th with a brand value of $6.6 billion. At the end of 2000, PepsiCo topped the list of "The Most Respected Companies in the Global Food and Beverage Industry" in an authoritative survey published by the Financial Times. Subsequently, on February 19, 2001, the U.S. "Fortune" weekly announced every four years "the nation's most respected companies" list, PepsiCo ranked first in the beverage industry. PepsiCo was founded in 1898 and has been in business for over 100 years. Currently, PepsiCo's business outside the U.S. is operated by three divisions: PepsiCo International, PepsiCo Foods International and Purell Beverage Group.
PepsiCo's history in China can be traced back to the beginning of China's reform and opening-up policy, when PepsiCo signed a contract with the Chinese government to build a Pepsi bottling plant in Shenzhen in 1981, becoming one of the first U.S. business partners in China. To date, PepsiCo has established more than 20 joint ventures or cooperative enterprises throughout China, with a total investment of more than 300 million U.S. dollars. Currently, PepsiCo International's flagship brands in the Chinese market are Pepsi, Seven Happiness, Minute Maid and Surge, in addition to famous local brands such as Asia, Arctic Ocean and Tianfu. The results of a survey conducted in 2000 by Nielsen, an internationally renowned research organization, showed that Pepsi has become the favorite soft drink of Chinese young people. Currently, more than 7,000 Chinese employees are directly involved in PepsiCo's beverage business, while at least five times that number of indirect employees are involved in PepsiCo's business through suppliers, wholesalers and retailers. According to statistics, in 1999, PepsiCo beverage companies injected 2.9 billion yuan into the Chinese economy and generated 340 million yuan in direct profits and taxes for the central and local governments.
--Germany Henkel
German businessman Fritz Henkel founded Henkel in 1876. The Henkel Group consists of five business divisions, including: Adhesives & Construction Chemicals, Cosmetics/Beauty Products, Detergents/Household Cleaners, Oleochemicals & Surface Treatment, and Industrial Hygiene Products, and its business in China has been developing rapidly since Henkel entered China in 1988. The business scope covers four major business divisions of Henkel Group, namely Detergents, Cosmetic & Beauty Products, Civil Adhesives and Henkel Technologies.
--Avon
Avon, an international beauty giant that always leads the world's latest trends, one of the 500 most powerful companies in the United States, is a company that belongs to women. 1886, "the father of Avon "David McConnell" (David McConnell) from a small bottle of perfume accompanying the book was inspired, "the California Perfume Company" (the California Perfume Company) was born. Out of admiration for the great poet Shakespeare, in 1939, Mr. McKechnie renamed the company after a river in Shakespeare's hometown called "AVON".
In more than 100 years of history, Avon people have always adhered to the Avon values of "Trust, Respect, Faith, Humility and High Standards". Today, Avon has grown to become one of the world's largest beauty and cosmetics companies, with direct investments in 53 countries and territories, 43,000 employees, and more than 20,000 products available to women in 143 countries and territories through more than 3.5 million sales representatives.
--KFC
KFC is the world's largest fried chicken fast-food chain, with more than 11,000 restaurants around the world. They can be found in more than 80 countries, from the Great Wall of China to the bustling downtown area of Paris, the picturesque city center of Sofia, and sunny Puerto Rico, where fast-food restaurants can be found under the KFC logo.
More than 10 million customers around the world enjoy KFC's Original Chicken, pioneered by Colonel Sanders nearly a half-century ago and made with eleven mysterious recipes for breading and deep-frying, in KFC restaurants around the world every day. Customers can also enjoy more than 400 other foods at KFC restaurants around the world.
In 1998, when the restaurant system with three famous brands, KFC, Pizza Hut and Taco Bell (Mexican-style food) (which is a business unit of PepsiCo, whose three major businesses are soft drinks, snack foods and fast food) was separated from PepsiCo and listed independently on the New York Stock Exchange, the world's largest restaurant group, Yum! -Yum Brands was officially established. What none of the shareholders or members of the company could have imagined at the time was the success of Yum's operations in just the past two years. Today, Yum has more than 30,000 stores worldwide, 500,000 employees, and a turnover of 20 billion dollars, making it one of the world's top 500 companies.
--Danone
Danone Group has a wide range of businesses and products all over the world. Its three leading products, dairy products, bottled water and sweet cookies, all rank first in the world in terms of sales volume. Danone Group continues to expand its business in China, and now has more than ten joint ventures in China, with sales in the cookie, mineral water and dairy markets all ranking at the top. Danone cookies in China rank first in sales in the medium and high-end cookie market. Danone is currently the world's number one producer of fresh milk products and bottled water.
--Kraft Foods
Kraft Foods Inc. is a member of Kraft Foods Inc. owned by The Philip Morris Group Incorporated, the world's largest consumer products company. Philip Morris Group Ltd. has businesses in tobacco, food and beer, and is ranked first, second and third in the world in the respective industries. The Philip Morris Group currently employs approximately 137,000 people worldwide.
Kraft Foods Inc. is the largest food company in North America, employing more than 60,000 people worldwide. Kraft's three core product lines are coffee, confectionery, and dairy products and beverages. Among the prestigious brands include Kraft, Maxwell House, Tang, Sugus, Milka, Toblerone and Jacob Suchard. Currently, Kraft Foods has a number of wholly-owned or joint-venture enterprises in China, including: Kraft Guangtong Foods Co., Ltd, Kraft Tianmei Foods (Tianjin) Co., Ltd, Nabisco (China) Co., Ltd and United Biscuits (China) Co.
Kraft Foods, the world's largest coffee maker, established Kraft Kwongtong Foods Co., Ltd. in 1985 as a joint venture with Guangzhou Light Industry Group Co. and became a wholly owned subsidiary of Kraft Foods in 2001. With advanced coffee production technology and excellent talents, Kraft has produced the world-famous Maxwell's Coffee. The product lineup includes Maxwell's Instant Coffee, Maxwell's 3-in-1 Coffee, Maxwell's Coffee Creamer (ground phytate) and Maxwell's Coffee Creamer Gift Box. Maxwell's coffee has been selling well both at home and abroad with its excellent quality and outstanding brand name, and has been well received by consumers.