yum.

in order to cooperate with the rapid expansion of its three catering brands, KFC, Pizza Hut and Edxiong, in China, Yum has made great efforts in logistics and distribution.

It is said that the footprints of KFC and Pizza Hut are now spread all over China except Tibet. Who will guarantee the normal operation of such a huge sales network? Standard Construction Now that China Yum Brands is mentioned, many people are not as strange as they were a few years ago. At present, the largest catering group in China is the veritable parent company of KFC and Pizza Hut. In China, he not only "gave birth" to three foreign fast food brands: KFC, Pizza Hut and Edxiong, but also took on the job of "nursing" these growing children by himself. This is not an easy job, because every "child" has different tastes, and it is often necessary to change some fresh tastes. For example, in recent years, KFC has continuously launched a variety of new products, such as salt-crispy half wings, popcorn, Mexican chicken rolls, etc., which naturally put forward new requirements in the distribution of raw materials, semi-finished products and finished products.

The distribution of Yum! in the United States has always been done by Meclane Food Service, a professional third-party logistics company, so their initial idea was to invite American partners to China to continue to serve them. However, at that time, the China market was small and the operating conditions were backward, and Meclane was finally discouraged. Yum! had to undertake the work by itself.

local strategy from the perspective of enterprise development, the most ideal way for a multinational enterprise like Yum is to outsource logistics to a professional third-party logistics company and establish a long-term strategic partnership with it. In this way, they can concentrate on developing the market, serving customers and enhancing their core competitiveness. However, Yum! has never found an ideal third-party logistics company since it entered China in 1987. When I first entered China, I also hoped that Meclane Food Service, its logistics service provider in the United States, would come to China together. Although Yum has a very close relationship with Meclane in the United States, this decision has not been recognized by its old partner.

the localization operation strategy saved a lot of expenses for the logistics construction of Yum! Insiders analyzed: "This is a phased strategy in line with market development in China." Even its rival McDonald's has to admit that Yum's local logistics operation mode is worth learning from in cost control. However, the development thinking of a multinational company like Yum! is very clear. What mode will her logistics and distribution adopt after a certain period? Give your old lover Meclane a glad eye on the existing basis? Will Meclane come? Some people say yes, as long as Meclane is willing to cross the threshold of high cost, it is said that most of Yum's warehouses are still rented. Since I am doing logistics, and it is quite successful at present, will it be possible to separate a professional third-party logistics company from the inside with the development of the company's business? A person familiar with Yum's logistics business said: "This possibility is not ruled out." However, Li Wanqiu believes that this possibility is not great. Unless Yum makes adjustments in its overall strategy, Yum's business is catering, and it is unlikely that it will spare its energy to do professional third-party logistics. Even if it is separated, this third-party logistics company is bound to take business in the society, and Yum's competitors will never give it business. There are not many similar logistics businesses in the market, and the pressure of survival is very great.