Meituan and Hungry successively reduced their commission to help the merchants in difficulty

Meituan and Hungry successively reduced their commission to help the merchants in difficulty, and the two take-out platforms successively issued documents, announcing that they would introduce a series of measures to reduce the pressure of small and medium-sized catering enterprises affected by the epidemic and improve their "hematopoietic" ability. Meituan, hungry, successively reduced the commission to help difficult merchants. Meituan and Hungry successively reduced commissions to help merchants in difficulty. 1

After Meituan announced on March 1 that it would reduce commissions for catering businesses in high-risk epidemic areas, on March 2, Hungry also issued a statement through the official WeChat WeChat official account, announcing that the first batch of 21 million merchants would be invested to help them out, and all businesses in high-risk areas would be reduced commissions if they were hungry.

Hungry? It means that all catering businesses in 87 districts and counties listed as high-risk areas in epidemic situation in October-February, 2122 will be exempted from commission, without setting any threshold or additional platform review. And businesses in high-risk areas added after March 1 will also enjoy the same commission reduction and exemption measures. In addition, if you are hungry, you will continue to launch a special business closure protection mechanism for businesses trapped by the epidemic to ensure that the rights and interests of businesses during the period of closure due to the epidemic are not affected.

Meituan's take-out was announced yesterday, saying that it would respond to the government's call and help small and medium-sized catering businesses seriously affected by the epidemic and having difficulties in operation to improve their hematopoietic capacity through six specific measures, including reducing costs and increasing revenue.

In terms of cost reduction, from March to February this year, Meituan implemented a 51% discount on technical service fees (commissions) for small and medium-sized businesses with operational difficulties in high-risk areas, and capped each order in 1 yuan after 51% reduction. In terms of income increase, Meituan Takeaway will also provide "take-away butler service" and take-away order-taking equipment such as cloud printers and food delivery treasures free of charge for difficult merchants with insufficient online operation ability, and will hold 111 business talks to continuously improve services.

previously, on February 8, the national development and reform commission and other departments issued a notice on several policies to promote the recovery and development of difficult industries in the service sector. It is mentioned that in the catering industry relief support measures, it is necessary to guide Internet platform enterprises such as takeout to further reduce the service fee standards of catering merchants and reduce the operating costs of related catering enterprises. Guide internet platform enterprises to give preferential service fees to catering enterprises in county-level administrative areas where high-risk areas in the epidemic are located.

Once this news was released, it had a great impact on Meituan and Hungry, the main players of the food and beverage take-out platform. The market generally believes that this policy will put pressure on the profits of enterprises selling the platform. In the afternoon, Meituan's share price fell, and the decline once exceeded 15%.

Reform the commission rate to reduce the burden on merchants

The commission problem has always been the main contradiction between take-away platforms and catering merchants. In the last two years, multi-local catering associations have publicly called out the take-away platform, saying that the proportion of commission on the platform is too high and calling for a reduction in commission. Under the pressure of public opinion, in May last year, Hungry and Meituan announced the commission reform plan.

Taking Meituan as an example, in May, 2121, Meituan's take-out launched a pilot project of transparent rate, and the technical service fee and performance service fee were calculated separately. The technical service fee refers to the fees generated by providing information display services, trading services, business services, customer service services, IT operation and maintenance services to merchants. The performance service fee is charged step by step according to the distance, price and time period, all of which are used to bear the distribution-related costs such as rider distribution fees and subsidies.

However, this pilot did not reduce the commission rate of Meituan. According to the financial report, the commission rate of Meituan's take-away business in the third quarter of 2121 was 11.78%, an increase of 1.27 percentage points compared with 11.51% in the same period of 2121.

according to the feedback from merchants from all over the world, although Meituan has issued various preferential rules in the past two years, if we only look at the final results, the general commission rate is still as high as about 21%. In addition, in addition to paying commissions to the US Mission, merchants will also pay money to advertise to the US Mission in order to obtain traffic. The two expenditures are superimposed on the epidemic, and the life of merchants is still very difficult.

Therefore, the government has issued many relief measures to encourage all parties to make concerted efforts to help merchants improve their current situation, and issued new relief policies to guide take-away platforms to further reduce their service fees.

Zhu Danpeng, a food industry analyst, believes that the high commission fee of the take-away platform at present puts catering enterprises in a dilemma of increasing income without increasing profits. The policies issued by relevant national ministries and commissions are favorable policies for catering enterprises, and the service fee level will be lowered in the future.

Helping small and medium-sized businesses to improve their business ability

In addition to adjusting the commission rate to "reduce costs" for businesses, Meituan and Hungry also launched a series of "efficiency-enhancing" measures to help businesses improve their business ability. The US Mission said, "We have heard feedback from some merchants with operational difficulties. They certainly hope that the commission ratio will be lower, but getting a steady stream of orders is the more urgent demand."

Unfamiliar with online rules and lack of operational skills are the pain points of take-away operation. Meituan takeaway will provide "takeaway butler service" for merchants free of charge. Provide merchants with six online operation services: store decoration, business diagnosis, meal design, activity planning, promotion and marketing, and operation optimization. According to the data in 2121, the average monthly transaction volume of merchants who used this service increased by 79%, and the survival rate was 39% higher than that of those who did not.

For small and medium-sized businesses newly launched in high-risk areas, Meituan will also provide take-away cloud printers for free, and give away 31,111 sets of food treasures to small and medium-sized businesses with operational difficulties throughout the country. While helping merchants save costs, they can solve business problems such as wrong orders, lost orders and conflicts in delivery. In addition, special traffic support will be given to newly launched small and medium-sized businesses to help inexperienced new businesses do business well.

Meituan said that in 2122, Meituan Takeaway will continue to build a communication service mechanism with small and medium-sized merchants, and hold more than 111 merchants' symposiums throughout the year to fully interact with merchants on the platform rules and listen to the demands of small and medium-sized merchants in time, so as to continuously improve the service and solve the problems that merchants care about in time.

It is understood that supporting services have been launched to help businesses if they are hungry, which will provide free training and certification services for take-away operators for businesses in all cities affected by the epidemic, as well as free online open classes for excellent brands and industry experts to learn about systematic epidemic response plans. After all, bail-out is an emergency, and upgrading digital capabilities can make businesses operate healthily for a long time.

Cui Lili, executive director of the Institute of E-commerce, Shanghai University of Finance and Economics, believes that "it is very necessary to be transparent in the rate, and the service price is not' boring'. It is clear that charging is a good thing and should be advocated. At this stage, the Internet platform should focus on empowering physical businesses to use data to drive business operations, and play their strengths to earn business value from the perspective of promoting the digitalization of these businesses. " Meituan, Hungry, successively reduced the commission to help merchants in difficulty 2

In the past two days, the two major take-out platforms have issued documents, announcing that they will introduce a series of measures to reduce the pressure of small and medium-sized catering enterprises affected by the epidemic and improve their "hematopoietic" ability. Guangdong is expected to benefit thousands of small and medium-sized businesses.

However, large catering enterprises said that they were not within the scope of preferential policies and could not benefit from cost reduction for the time being.

Fan Ning, executive director of Red Meal Brand Research Institute, believes that the actions of the two platforms are in response to the notice of "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Industry" issued by the National Development and Reform Commission and other 14 departments. The notice specifically mentioned that "Internet platform enterprises such as take-out will be guided to further reduce the service fee standards of catering merchants". In his view, the epidemic situation in some areas of Guangdong has rebounded recently, and the assistance measures launched by these two platforms will be more suitable for Guangdong catering merchants.

The two platforms reduced the commission to help small and medium-sized merchants

On March 2, the take-away platform was hungry and announced that during the outbreak in Wuhan, Zhengzhou, Xi 'an and other places, the platform had introduced a series of measures to relieve the pressure on merchants. For merchants whose epidemic situation was still repeated in some areas, it was decided to further intensify efforts to help merchants.

"We will invest 21 million yuan in cash in the first batch, and implement commission reduction and exemption for all catering businesses in 87 districts and counties listed as high-risk areas in the epidemic in October-February, 2122, without setting any threshold and without additional review by the platform." Hungry means that small and medium-sized businesses are more affected by the epidemic, so they will make the rules as clear and simple as possible. He also said that "all business partners in the above areas will enjoy at least 15 days of commission reduction and exemption, and the returned commission will be directly transferred to the business account before the end of March."

the platform will also give the same commission reduction and exemption measures to businesses in high-risk areas added after March 1.

in addition, the rights and interests of merchants trapped by the epidemic will not be affected during the epidemic. After the end of the local epidemic, if you are hungry, you will also invest in the Commissioner to help businesses resume business, actively respond to and invest in local consumption promotion measures, and help business operations and user consumption rebound.

Hungry? From March, the platform will also invest more promotion resources for trapped businesses and launch a series of activities to help businesses increase the number of orders. At the same time, its "consumer shopping festival" in cooperation with many governments will be launched one after another to help users in areas affected by the epidemic restore consumer confidence.

On March 1, Meituan also announced that it would launch a series of measures to help small and medium-sized catering enterprises seriously affected by the epidemic and having difficulties in operation.

Among them, in terms of cost reduction, Meituan proposed measures such as halving the commission for small and medium-sized merchants affected by the epidemic to reduce the pressure on merchants and further promote the scope of rate transparency. In terms of income increase, we will provide "take-away butler service" and take-away order-taking equipment such as cloud printers and food delivery treasures for the difficult merchants with insufficient online operation ability, and will hold 111 business talks.

Guangdong catering industry: small and medium-sized catering enterprises benefit

"We just got the news and are currently studying the relevant provisions." On the morning of March 2, the person in charge of a chain catering enterprise in Guangdong said that from the information released by the two platforms, these assistance policies are mainly aimed at small and medium-sized businesses, which are more helpful to small and medium-sized catering enterprises in Guangdong, but for chain catering enterprises, it is not within the scope of application.

"At present, the commission charged by the platform is still high, which puts great pressure on our cost. Last week, after seeing the notice issued by the National Development and Reform Commission and other departments, we communicated with the platform parties such as Meituan, but the platform said that there are no relevant preferential policies covering Zhanjiang. " The person in charge of a cooking oyster restaurant in Zhanjiang said that the company has not received the notice from the platform yet.

in his view, if the platform has preferential policies, small and medium-sized catering enterprises will benefit greatly. To this end, the company will continue to communicate with the takeaway platform and ask about relevant preferential policies.

In recent years, the commission charged by take-away platforms to merchants has become one of the operating cost pressures for the development of the catering industry.

in the past two years, multi-local catering associations have negotiated with the take-away platform for many times to reduce the commission. In April, 2121, Guangdong Catering Service Industry Association had an open dialogue with Meituan Takeaway, pointing out that the commission of newly opened catering merchants for Meituan Takeaway was as high as 26%, which had exceeded the critical point that catering merchants endured. Since then, the take-away platform has launched a pilot program of rate transparency in many places in Guangdong. In May last year, Hungry and Meituan also announced commission reform successively, but the results were not obvious.

"Since the outbreak of Xinguan epidemic, catering has been struggling, facing the three major cost pressures of raw materials, manpower and rent, and the passenger flow has decreased, so merchants dare not raise prices easily. Faced with this situation, it is generally hoped that the take-away platform can reduce the commission. " Fan Ning said that in mid-February, the relevant policies issued by the national 14 department for the recovery and development of the service industry received enthusiastic response in the catering circle. The two platforms launched a series of assistance measures, which is in response to this notice.

On February 8, the National Development and Reform Commission and other 14 departments issued a notice on "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Industry", saying that they would guide Internet platform enterprises such as take-out and further reduce the service fee standards of catering merchants; Guide internet platform enterprises to give preferential service fees to catering enterprises in county-level administrative areas where high-risk areas in the epidemic are located.

Fan Ning pointed out that the scope of application of the assistance measures introduced by the two platforms has provisions: first, it is aimed at merchants in high-risk areas of the epidemic; Second, for small and medium-sized merchants with operational difficulties; Third, the platform needs to be evaluated. As mentioned by the US delegation, some measures to reduce burdens need to be evaluated by the platform before they can be implemented. He suggested that in addition to "giving charcoal in the snow" to small and medium-sized businesses affected by the epidemic, other businesses should also be "inclusive".

Two platforms help small and medium-sized businesses to improve their hematopoietic capacity

While reducing costs, the two take-out platforms believe that bail-out is an emergency. If small and medium-sized businesses want to develop healthily, they should also improve their hematopoietic capacity and speed up digital transformation.

meituan launched three measures to help improve the business ability of businesses. According to Meituan's takeaway introduction, they will provide "takeaway butler service" for merchants free of charge, and provide merchants with six online operation services: store decoration, business diagnosis, meal design, event planning, promotion and marketing, and operation optimization to help merchants improve their anti-risk ability.

At the same time, we will provide free take-away cloud printers for newly-launched small and medium-sized businesses in high-risk areas, and give 31,111 sets of food delivery treasures to small and medium-sized businesses with operational difficulties all over the country, so as to help businesses save costs, solve business problems such as wrong orders, lost orders and conflicts in food delivery, and do a good job in every single business.

In addition, Meituan take-out will also give special traffic support to small and medium-sized businesses newly launched, and help inexperienced new businesses do a good job in take-out business.

if you are hungry, you have prepared relevant supporting measures. For example, we will provide free training and certification services for take-away operators in all cities affected by the epidemic, and also provide them with free online open classes to learn excellent brands and industry experts to understand the systematic epidemic response plan.

According to reports, since last year, the platform has launched business assistance measures in Guangdong, Shaanxi, Henan and other places. In addition, we have also increased the launch of smart cupboards in many places, and developed "double-sided smart cupboards" products for special scenes such as colleges and universities. Meituan and Hungry successively reduced their commissions to help merchants in difficulty. 3

On March 1 and 2, Meituan and Hungry successively said that they would introduce commission reduction and exemption policies for merchants in high-risk areas of domestic epidemics.

Specifically, Meituan said that it will offer a 51% discount on technical service fees (commissions) for small and medium-sized businesses with operational difficulties in high-risk areas in the epidemic, and each order will be capped in 1 yuan after 51% reduction. In addition, Meituan will also provide free "take-away butler service" and take-away order-taking equipment such as cloud printers and food delivery treasures for difficult merchants with insufficient online business capabilities, and will hold 111 business talks to continuously improve services.

these measures belong to the six measures recently launched by meituan to reduce costs and increase revenue, and help small and medium-sized businesses improve their hematopoietic capacity from two aspects: reducing costs and increasing revenue.

Hungry means,