1. Product sales. Group-buying websites can cooperate with merchants to help brands sell products and get rebates for product sales, which is a relatively basic traditional profit method in the profit of group-buying websites.
2. Profit from advertising fees. Because group buying websites are generally local, and their advertising accuracy is close to classified information, it can attract many businesses to place advertisements. For this kind of accuracy is relatively strong.
3. merchant service fee. Group buying websites can also promote new products for merchants by holding new product promotion activities for trademarks, and form long-term cooperative relations with merchants to collect promotion fees from merchants.
in the initial stage of market competition and the immature stage of enterprise growth, the profit model of enterprises is mostly spontaneous. With the intensification of market competition and the continuous maturity of enterprises, enterprises begin to pay attention to the research on market competition and their own profit model. Even so, not all enterprises are lucky to find a profit model.
profit analysis mainly improves the existing profit mode by analyzing the profit mode. The profit models of Internet companies (or enterprises that rely on the Internet platform for marketing) with expanded materials
are nothing more than the following:
1. Big advertisements (especially brand advertisements, such as banners and text advertisements on the front pages of Sina and Sohu, including column titles, etc.);
2. Small advertisements (especially classified advertisements, bid ranking advertisements, narrow advertisements, etc., such as the main advertising modes provided by GOOGLE, Baidu, Tianxia Internet, Soufan, etc.)
3. Props, QQ Show (if you read Tencent's financial report, you will know how much income you can get by buying props and paying members)
4. EC (that is, e-) For example, Taobao, ebay, Wanwang and other websites, whether B2B, B2C or C2C, or provide network services, have various charging methods, which we can classify as EC)
5. Online games (the game products launched by Shanda and Netease are typical cases, and many free online games are also very popular. Although there is no charge for players, the purchase and promotion of special props can be charged; The scenes can also be sold to related companies to earn income)
Baidu Encyclopedia-profit model