1. Price setting of fresh self-operated commodities.

For fresh goods, the core of pricing strategy is to stimulate sales with low gross profit. Fresh goods win by quantity, and large quantity can maintain the freshness and turnover rate of products, instead of adopting the strategy of high gross profit and low sales.

when pricing promotions, the numbers 1, 3, 5, 6, 8 and 9 are more common, while 1, 4 and 7 are less popular. Use rounding method, for example, ￥2.11 can be changed to ￥1.98, or ￥9.91 can be changed to ￥9.88. This is to take advantage of people's neglect psychology, dilute the focus of attention and give a low impression.

II. Management of Fresh Consumables

The main packaging consumables for fresh commercialization are: plastic wrap, plates, heat-sensitive paper and absorbent paper ... Generally speaking, the packaging consumables for aquatic products and refined meat are relatively simple, mainly plastic wrap, plates, heat-sensitive paper and continuous roll bags, while the packaging types of vegetables are more complex and multipolar, including net bags, plastic bags, plastic bags for finishing machines and plastic bags. Do a good job in the management of consumables, the purpose of which is to avoid unnecessary loss, reduce the cost of consumables, and improve the final profit of fresh food departments.

when goods are replenished, we should pay attention to: a little more, and be diligent in replenishing goods. Don't display all the goods at once, and keep proper inventory, because customers don't take things and leave when they buy goods, they will toss and turn, and the number of times they are selected by customers will increase for a long time, so the loss will increase, and the number and times of goods should be controlled.

Third, the fresh area of the supermarket attracts customers

The fresh area must be clean, clean, beautiful and comfortable, with fresh products to provide safe, fresh and hygienic goods. Besides the quality assurance of incoming goods, the fresh operation room (such as the meat department) and the supermarket (such as the aquatic product department) should always be kept clean and free from water accumulation, so as to ensure the safety of employees and customers and avoid all the possibility of dust accumulation.

fourth, commodity display

the basic colors of fresh commodities are the makers of the warm and prosperous atmosphere in supermarkets. It can create the freshness, enthusiasm and lively atmosphere of the whole fresh food store and the sense of quantity of seasonal changes; It can also make the' rich' display reflect the freshness. According to the seasonal commodity combination, the goods should be displayed in a complete, clearly classified and quantitative way, reflecting the characteristics of the goods and the artistic conception of good quality and low price.

v. commodity display

the display of fresh commodities should focus on freshness, richness, cleanliness and hygiene. No one wants to make their store look like a garbage dump, and the image of the store is maintained by fresh colleagues. The display surface should be set towards the moving line of customers. However, according to the different display equipment and display quantity, the display method can be changed. In addition to the front arrangement, it can be combined according to the packaging design and color change to attract customers' attention.