Academically speaking, CRM means Customer Relationship Management. From a business perspective, CRM means I want to make more money from my customers (I like Cash & RMB & Money). But in order to make money, you can't do it without understanding your customers and having a good relationship with them. Since there is still a customer between the product and the profit, let's take care of him. That's what CRM is all about - increasing revenue by building better relationships with customers. But there's a lot of micromanagement (processes, sales strategies, information, collaboration, efficiency, etc.) involved in building great relationships with customers. Therefore, CRM is a tool that provides companies with a variety of micromanagement capabilities to improve customer relationships as a means to achieve business profitability. Now, we have a segment and a couple of images (InfoGraphic) for you to get insights from this graphic information.

I. What is CRM in one paragraph?

Hitting "CRM" in Pinyin is likely to "kill someone".

Without OA, we will do things: Oh (O)?

Without OA, people would be like, "Oh (O)?

No DMS data analysis support, marketing work is not good to carry out but also "have to be busy to death",

just as ERP according to enterprise resources to determine the plan can not be realized to "depending on the character of the people",

So that there is no CRM, then the sales is out of the life of such a point of view.

It looks like CRM is a tool that can make companies and salespeople better off without killing them.

How much better depends on how you perceive CRM and how much effort and money you spend on it, because not everything called CRM is CRM.

Even in 2020, "what is CRM" will still be a keyword with a high search index. Is this because we, the Chinese people, are lagging behind? No, it's because CRM is a "polysemous word". You see, someone to do a few fuss module, support for adding, deleting, checking and changing customer information, called a CRM can raise a little grade; to the address book to integrate a call function, that is a call center level CRM ah; focus on customer acquisition and marketing, called CRM is no problem; do the potential customers to follow up and optimize the sales process, called the CRM is more justified. After-sales service, called CRM you can not say; anyway, as long as my product navigation menu that there is a "customer management" module, I can be justified in naming the XX CRM - how to let the people who are just starting to contact the chopsticks ah.

In fact, a proper CRM usually has the following features.

What are the important and common features of CRM software

So you have to ask, isn't there a system that integrates all of the above? The answer is yes, there are, such as those aircraft carrier-class CRM produced by the big manufacturers, but this thing is too expensive, the implementation cost is too high, and, this is not applicable to many small and medium-sized enterprises - each enterprise has its own business stage of concern and point of application, and it is not fair-...

What are the important and common features of CRM software? -You spend that kind of money to only get a small piece of it, are you happy with that?

So CRM is a "compartmentalized" product -- like a school of thought with multiple branches. But no matter where the focus is, the heart of CRM is always the customer and sales. Therefore, excluding those products that rub the "keyword", the real can be called CRM, must be conducive to building better relationships with customers (including potential customers), and provide a series of tools and means to achieve sales growth. In short, CRM is the customer and sales management ideas visualized as operable software, through the software and the data generated in the daily operation, you can make the enterprise more understanding of the customer (customer view and image), baffle the customer (enhance the customer experience), do out of the things in line with the needs of the customer, so that the enterprise's internal beat along with the customer's beat to go (cow "beep" can be reversed) " can be reversed as well), and ultimately achieve the goal of getting more customers to buy more of your stuff.

For a more in-depth look at what CRM is, we've got a very relaxed style article for you.

"Understanding CRM in an Easy and Fun Way (Dry)

Two: What Happens When You Don't Use CRM

To really understand what CRM is and what it does, we have to take a look at what would most likely happen if your company didn't use CRM. You may find some déjà vu in the following infographic.

Third, what to pay attention to before choosing and buying a CRM

After you have a certain understanding of CRM and have a need for it, CRM selection becomes your priority in the next month or two. But choosing a suitable CRM software can be tricky. Should you blindly follow the brand or go for the one that's at the top of the search results? How do you know which one will fulfill your needs? Which one can really help you improve your sales performance? CRM is a "many-to-many" market due to the complexity of different organizations' business, needs and budget combinations, which means that finding the right CRM software isn't easy. That's why we've prepared an infographic that gives you eight factors to consider when selecting a CRM, so you can take a step-by-step approach to the evaluation process and find the right CRM software for you. Of course, at the same time, remember to avoid some traps.

Be sure to develop the best CRM, hire thousands of programmers, do have to do the most full-featured, all the business is concentrated together, the light of the first level of the menu on 3, 4 hundred, what SFA ah, BPM ah, ERP ah, can be installed on all to it, the system should be multi-language to Icelandic-Peruvian, the collapse of the pipe can be used with or without, put it on that is a word: style!

"CRM Selection Misconceptions of the big players"

Four, heard of the CRM know CRM? Learn about it!

What are the highlights of Zhiqi CRM

What is the cost-effectiveness of Zhiqi CRM

What management pain points can be eliminated by Zhiqi CRM