1.Reducing unemployment\x0d\\x0d\Beijing Olympics has been set for August 8-25, 2008.The significance of the 2008 Olympics being held in Beijing is not only limited to sports competitions, it is an excellent opportunity to show the world the great economic and social progress of our country as well as its long history and culture, and at the same time it is an opportunity to show the creativity of the Chinese people, their determination to meet the challenges and the It is also an opportunity to show the creativity of the Chinese people, their determination to meet challenges and their tradition of hospitality. The economic value brought by the Olympic Games is very considerable, in addition to ticket revenues, television broadcasting rights, advertising sponsors and licensed dealers and other direct revenues, but also includes a series of service industries, tourism industry, construction industry, investment in the sale of indirect income amount is also very large, the Olympic economy can not be counted.2. Tourism \x0d\\x0d\ 1984 Los Angeles Olympic Games, not only to make Americans from the Vietnam War trauma from the Vietnam War, but also for the United States netted hundreds of thousands of inbound tourists. 1992 Barcelona Olympics not only made Barcelona one of the most attractive seaside tourist cities in Europe, but also made Spain the second largest tourist foreign exchange earner after the United States ...... In the face of the successes of the previous Olympic Games, we can not help but ask, the What kind of impact will the 2008 Olympic Games bring to China's tourism industry? How should China's tourism industry respond to the huge number of travelers? What direction should China's Olympic tourism develop in? Recently, in the National Tourism Administration, the United Nations World Tourism Organization and the People's Government of Shandong Province hosted the "2007 China (Qingdao) International Forum on the Olympic Games and Tourism", experts from all sides of the in-depth discussion on this. \x0d\\\\x0d\\ in 2002, the International Olympic Committee "Olympic Research Committee" published a "100 years of Olympic analysis study", the impact of the Olympic Games on the host city and the host country is summarized in five areas, one of the important one is the Olympic Games on tourism. One of the most important aspects is the promotion of tourism by the Olympic Games. \x0d\\\\\x0d\\\\China International Travel Service (CITS) President Yao Yue Chan that the Olympic Games can provide host countries with about 10 years of development opportunities, especially for developing countries, the Olympic Games on the national economy, especially the tourism industry to play a more pronounced role in the so-called "Olympic effect". According to Goldman Sachs estimates, from 2002 to the year of the Olympics, China's tourism revenue will grow at an annual rate of 18%. In all aspects of food, transportation, travel, shopping and entertainment, the Beijing Olympics will have a positive impact on China's tourism industry, an impact that will lead to the sustainable development of China's tourism industry. The so-called "hard benefits" refer to the promotion of some direct, objective, material, quantitative indicators, such as the number of inbound tourists, hotel occupancy rate, tourist spending, etc. The "soft benefits" are the benefits of the Olympic Games to the tourism industry. The "soft benefits" refer to the positive impact of the Olympic Games on the host country's image, organizational system, conceptual awareness, operational mechanism and other elements. Such benefits are difficult to quantify, but they are very important in improving the "soft power" of the tourism industry. \x0d\\\x0d\\In order to take advantage of the 2008 Beijing Olympics as a major historical opportunity, the National Tourism Administration (NTA) launched the "Olympic Tourism" promotion program right after the Athens Olympics in 2004, launching the "Olympic Tourism" campaign. "Olympic Tourism" theme slogan and image logo, namely "2008 Beijing - China welcomes you". The theme slogan and logo of "2008 Beijing - China Welcomes You" were launched. Liu Kezhi, Director of the Department of Tourism Promotion and International Liaison of the China National Tourism Administration, introduced that in order to promote China's tourism industry more effectively with the help of the Beijing Olympics, China has gradually launched the second round of the "Olympic Tourism" action plan, to "Before the Olympic Games" "in the Olympic Games" "after the Olympic Games" for the three time sequence, and strive to give full play to the Olympic Games economic driving force, geographical radiation, brand expansion. \x0d\\\x0d\\ 2nd round of the action plan has six key points: firstly, the national linkage; secondly, support for Beijing, and Beijing's neighboring regions will be closely linked to ensure accommodation and reception services. Tourism developed provinces will provide tour guides, western food talent, drivers, vehicles and other support; three is the internal and external linkage, external publicity and promotion, internal construction and management; four is to strive to plan a big event with international impact; five is to take advantage of the opportunity of the Olympic Games, driving the development of tourism products around the world, and constantly to the international market to launch new products, new routes to achieve the "Beijing Olympics, the whole country benefit "Sixth, by organizing the Olympic Games, the quality of China's tourism industry will be comprehensively upgraded. \x0d\\\\\x0d\3. To enhance China's comprehensive national strength in order to increase people's income. RMB (equivalent to US$16 million). In other words, by August 24, 2008, when the 29th Olympic Games come to an end and Beijing sits down to take stock of its revenues and expenditures, it will find that it has earned 130 million yuan. \x0d\\\\x0d\but, there are industry experts who believe that 130 million yuan is just a preliminary estimate, and that because China's economy is growing so fast, and because its 1.3 billion strong population is more enthusiastic about the Olympics than any of the other countries hosting the Olympics, the market for the 2008 Olympics is going to be better than expected, and so the winnings are going to be even bigger. So, how much money can the Beijing Olympics actually earn? \x0d\\ Olympic Games how to calculate the account \x0d\\\x0d\ Recently, about the Athens Olympic Games losses caused widespread concern from all walks of life, public opinion is that the Athens Olympic Games cost tens of billions of dollars, forming a huge deficit. But some experts in the field analyzed that a large part of the tens of billions of dollars belongs to the Athens infrastructure construction and environmental improvement expenses, while the real directly used in the organization of the Olympic Games is not much. \x0d\\\\x0d\\ "The construction of urban infrastructure and environmental improvement is a long term initiative and a good thing for the benefit of the people, and it cannot simply be assumed that this part of the cost is also the expenditure of the Olympic Games. In fact, the Athens Olympics has completed the settlement, *** spending 2.4 billion U.S. dollars." Experts said. The first is the "Games economy", is directly related to the organization of the Olympic Games investment and consumption. The second is the host city economy card. The third card is the host country card. Hosting the Olympics will promote China's economic development as a whole. The fourth card is the China card and the world card. These include cultural fever, economic fever, tourism fever and restaurant fever. \x0d\\\\\x0d\\\\the Olympics can make money, if it mainly refers to the income and expenditure of the organizing committee, it is only a part of the economy of the Games. Most of what we usually call the 280 billion yuan Olympic economic cake belongs to the cost of urban infrastructure construction. And the organizing committee's funds are mainly used for the organization and operation of the Games. Whether the Beijing Olympics can make money or not, for the organizing committee, the focus is to do a good job of market development of the Olympic Games. \x0d\\ What are the prospects for market development \x0d\\\x0d\"The finances of the Beijing Organizing Committee for the Olympic Games, at the time of the bid, had a budget of US$1.625 billion in revenues, US$1.609 billion in expenditures, and US$0.16 billion, or US$16 million, in surplus. At that time, we are now after the financial budget adjustments, security and public **** health, etc. will correspondingly increase some, but it is expected that our market development income will be a more substantial increase than the original forecast, so we can still ensure a 'slight surplus'." Jiang Hao-yu opined. \x0d\\\\x0d\\ Olympic economy is both an attention economy and a branding economy. The Olympic Games provide a rare opportunity and stage for some companies to establish a good image and to take their brand to the world. Since September 1, 2003 Olympic Games "market development plan" since the start, at present, the Bank of China and other 10 have signed up to become partners of the Beijing 2008 Olympic Games. The call for sponsors, which was officially launched at the end of March this year, has also borne fruit recently --- six companies, including UPS, have become sponsors of the Beijing Olympics. Several more companies will sign with the Beijing Organizing Committee of the Olympic Games in the near future to become sponsors of the Beijing 2008 Olympic Games. Rumor has it that the amount of partner sponsorship for the Beijing Olympics will bring huge revenue to the Beijing Olympics as it even greatly exceeds the amount of sponsorship from the IOC's global partners (TOP sponsors). \x0d\\\\x0d\\ "The goal of the Beijing Olympic Organizing Committee to win $16 million is completely achievable." Jiang Xiuyu said, but this is definitely not to say that Beijing can only earn 16 million dollars by organizing an Olympic Games. It's not the same concept because corporate earnings, government earnings, and the wider earnings of the community are not tallied on the organizing committee's books. \x0d\\\\x0d\\ 2008 Olympics will be a significant boost to the economy of Beijing and China as a whole. During the seven years after the successful bid, the Beijing Olympics will boost Beijing's economic growth by 1 to 2 percentage points per year, and China's economic growth by 0.3 to 0.4 percentage points. \x0d\\\x0d\\bord0\shad0\alphaH3D, president of the Beijing Olympic Economy Research Association, Wei Jizhong, said that for a big country like ours with an economy in transition, it's more important to calculate the big accounts of long-term economic development. Sports and economy are connected, which means more than just commercial interests, and the gains and losses of the Olympic economy are not just about what the organizers make or lose in an Olympic Games. More importantly, a country's overall economy can be sustained and healthy development after the Olympic Games, only then can be considered a truly perfect Olympic Games. \x0d\\\\x0d\so, the Beijing Olympics can actually earn how much money, we can not just focus on the Beijing Organizing Committee of the Olympic Games income and expenditure, but also to see the entire Olympic economy on Beijing and even the country's economy to pull as well as the progress of the humanities and technical means.