First, the type of soft text must first understand what type of soft text you want to write, so as to draw up a good title. 1, press releases: We usually see all kinds of news in newspapers, magazines, Sina Netease and other portals every day, among which many press releases are about promoting a certain brand, which is actually one of the main manifestations of soft writing. 2. Story soft text: This is often written by many writers. Make up a touching, funny and exaggerated story, combine the brand at the climax of the story, or become one of the essential main lines of the story, and strengthen brand promotion. 3, interview draft soft text: this kind mainly uses interviews, etc. Through interviews, you can go deep into all aspects to promote brand information. Of course, this can only be implemented when the interviewee reaches a certain height, otherwise the old lady is selling melons and bragging. 4. All kinds of soft articles: Unlike press releases, soft articles focus more on putting forward opinions than just describing events. Therefore, it is an essential weapon to hype the theme brand. Don't you see that 360 security guards have expanded the market through criticism and counter-criticism? Didn't you hear the growing voice of questioning and counter-questioning the authenticity of Kaixin.com? In addition, for individuals, the draft is not only conducive to publishing on blogs to attract attention in the circle, but also easier to trigger discussions on industry websites and forums. 5. Other kinds of soft articles: Others are not confined to the form at all, but are born for the purpose. Like loushu in real estate, it is biased towards all-encompassing prose poems; Wang Laoji's donation posts are biased towards the simplest personal gossip. Second, the order of soft writing In the process of writing, some people think that the title should be written first, while others think that the title should be written after the full text, but when the author writes an article about the author's update, he always writes the title first. 1, the advantage of writing the title first is that it can be written for the title. This article is a typical example of topic writing. At the same time, the author observes the soft articles of good friends, and most of them will not stray from the topic. 2. If you write the text first, you can summarize the good title in the writing process and use the content of the text to conceive the classic title. Both have their advantages and disadvantages. Third, the length of the soft title We know that the title of the abstract information in the search results mainly comes from the title content of the page. However, in order to improve the user experience of the page, search engines will also extract all or part of the important content from the page title to show it to users, and different search engines will have differences. In fact, in order to show users a complete title, search engines will make corresponding adjustments according to the actual situation of the page, so search engines have certain restrictions on the length of the page title. Although this does not mean that the search engine will ignore the content beyond the limit, it at least shows that the search engine does not attach importance to this part of the content. Therefore, the length of page titles is limited to 18 Chinese characters. 1 conforms to the format of website title display. For example, many websites now use DEDECMS to build websites, and the length of article titles is limited, which conforms to the webpage display and can explain the content center. 2. In my opinion, the word 8- 15 is generally the most appropriate, and sometimes you have to add your own brand name, 18, so that the title of no more than one line is appropriate. 3. The title is not a summary, but an attraction. This is what I learned from Mo.