Founded on 19 18, 1950 became the earliest state-owned retail enterprise in Hangzhou, 1992 was transformed into a joint stock limited company, and 1994+0 was listed on the Shanghai Stock Exchange, becoming the first two enterprises in Zhejiang Province to issue shares to the public. 1996 set up a group company.
With the development of commerce in Hangzhou, the company has experienced the transformation from planned economy to market economy, always adhering to the business philosophy of "honesty leads to prosperity, change leads to communication", keeping pace with the times and being determined to innovate, and realizing the successful transformation from traditional department stores to modern department stores. The company has developed from a single department store to a shopping center integrating shopping, catering, leisure, entertainment, parking and other functions. The company is mainly engaged in department store retail, with a business area of 654.38+10,000 square meters, including 40,000 square meters of shopping malls and nearly 654.38+10,000 kinds of goods. Business performance has increased year after year, and corporate reputation has been continuously improved.
Based on the city brand, changes in consumer demand and geographical location of Hangzhou "City of Quality of Life", the company has established the business orientation of "exquisite life and leisure life", taking young and middle-aged white-collar workers with certain consumption power and pursuit of quality of life as the main consumer groups, implementing brand management strategy, innovating marketing services, and making every effort to build a modern department store with strong brand management atmosphere and strong market vitality. Has a large number of well-known brands at home and abroad, such as Dior, Lancome, Shiseido, CANALI, PAL ZILERI, PLUSIT, Ports, Masfair, Attachment, Gymboree, Aibu, Saint Gabby, Fianni and so on. It is a window to convey modern life concepts and lead the fashion.
While improving the management quality of modern department stores, the company attaches great importance to improving the management level of modern enterprises, introduces ISO international management standards into commercial services, and has successively obtained ISO900 1 quality management system and ISO 1400 1 environmental management system international standard certification certificates, becoming the first commercial enterprise in Hang Cheng to obtain "double certification". Through certification, the company has improved its management concept and achieved a leap from experience management to scientific management. The enterprise has successively won the honorary titles of Top 500 Service Enterprises in China, Top 500 China Time-honored Enterprises 100, China Commercial Brand Enterprise, China Commercial Service Brand Enterprise, National Advanced Service Enterprise, National Commercial Customer Satisfaction Enterprise, China Commercial AAA Credit Enterprise, National Outstanding Contribution Demonstration Unit for Energy Saving, Zhejiang Public Security Demonstration Unit, and Zhejiang Advanced Enterprise with Harmonious Labor Relations. And was rated as "Jinding Department Store" by the Ministry of Commerce.
As a listed company, the company has a good image in the capital market, and the value-added of commercial real estate is obvious. Taking advantage of the advantages of listed companies and the accumulated goodwill for many years, we opened a department store chain branch in Yiwu, Zhejiang, and set foot in the fields of hotel tourism, import and export, and private brand development. , expand business space and enhance the value of understanding the top 100 brands.