1. keyword analysis

when the website is about to complete the construction of the code part, SEO people are ready to analyze the keywords. In my own experience, I usually list the keywords one by one in an EXCAL document. Then through the tools of baidu promotion or some tools of Baidu Index, some keywords frequently searched by users will be sorted out, while those keywords with low search volume will be removed. Here Xiaobian wants to remind everyone that keywords without indexes are also very promising, so don't miss them. After determining the main keyword, it is the keyword of the column page, and the keyword of the column page should be closely related to itself, so that the keyword will be more suitable for matching with columns page itself.

1. User search demand analysis

No matter from which aspect, user search demand analysis is a very important step. How to analyze users' search needs? There are several ways to teach you. They are Baidu's drop-down box, search related pages, Baidu index and keyword planner tool in baidu promotion.

The drop-down box is a good helper for keyword selection. Generally, the keywords in the drop-down box are the most searched words by users in the past three days. Baidu will sort the search terms according to their daily search volume. The higher the search volume, the higher the ranking. Search relevance is a good helper to expand long-tailed words and related words, which generally refer to some words that users are more concerned about, and these words can also be used.

2. The number of keywords should not be too much

After keyword analysis, it is natural to set keywords. If your website is in a state of just being online, Changsha SEO Xiaobian suggests that the index of keywords should not be too high. In addition, the number of keywords should not be set too much, so that your website ranking will be more favorable.

2. Website keywords and content page strategy

Everything should be strategic, and SEO is the same. What about website keywords and content page strategy? Xiaobian mainly divides it into the following points:

1. User's search behavior

When analyzing the user's search behavior, you should look at the problem from the point of view of the webmaster and see what words the user will search for. For example, we are a decoration company, and you should search from the perspective of a user. If I am a user and my home needs to be renovated, I will search for XXX decoration company, which one is better, and the decoration renderings and so on. Generally, the deployment order of keywords is from left to right, because we are used to reading from left to right. The more content users like, the more to the left, so that users can find what they want in time. In this way, the bounce rate of the website will be greatly reduced and the user experience will be better.

2. Pay attention to the three elements of the website

I believe everyone knows the importance of the three elements of the website, which directly affects the ranking of the website. Everyone knows this very well, so I won't say much.

3. Fusion of article content and keywords

What is keyword fusion? It is the key words that you want to do in an article. Under normal circumstances, I will reasonably match the number of keywords according to the number of words in the article. 811 words and 2-3 keywords are enough, and more than 811 words can be added as appropriate. Of course, we should also pay attention to the coherence of the article while merging keywords, and don't add keywords forcibly. After adding keywords, you can appropriately thicken keywords to emphasize keywords.

4. Internal link

Internal link is a very important part of site optimization. Many students think that adding a link to a keyword to the home page is an internal link. In fact, this is not the case. Internal chain refers to the link of related words in an article to a related article page or article column, which is the internal chain. Effective internal links can increase the crawling depth of search engine spiders on your website. The deeper the crawling depth, the more articles will be collected.

iii. Website map

Website map is a must, and it is just like a map. It can make search engines see your website at a glance, which is more conducive to crawling and crawling.

iv. construction of external chain

there is a saying that "content is king, external chain is king" is not wrong. Although Baidu has issued a statement saying that it has reduced the importance of foreign links in the ranking of websites, it is only reduced. This shows that the external link is still an influencing factor of website ranking. Even if we don't consider it from this aspect, let's talk about spider's grasping. If you don't do anything outside a website, then spiders will crawl a lot. If the crawling frequency is low, the website will be collected slowly, and the slow collection means that the website ranking will be slow.