1, double 11 big beautiful clothes wearing away: fall and winter department stores full of 500 yuan minus 200 yuan.

2.

2, double 11 big brand beauty at your disposal: big brand cosmetics (Olay, L'Oreal, L'Oreal, DHC) full of 400 yuan off 80 yuan. Double 11 super skincare sets up to 70% off!

Activity details:

(1) November 1 to 10, the official WeChat officially online to grab coupons. Customers only need to pay attention to the official WeChat click on the grab coupon page, you can choose 30 brands of discount gift certificates, double-click on the coupon (each coupon automatically generated discount code).

(2) Each person is limited to 10 coupons per brand.

(3) On the day of Double 11, customers can enjoy a discount of 50 RMB, 30 RMB and 20 RMB off the corresponding brand with the discount code on the coupon.

(4) Only one discount coupon can be used for a single ticket.

Note: The starting point of the discount coupon credit needs to be based on the actual unit price of each brand, and the amount of the discount is borne by the supplier and the mall according to different ratios. This activity is mainly to attract online customers to the store.

2, losers against the white rich beauty, complete victory over the rich handsome! 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan hot grab super single product!

November 7 to 11, every day 11 single product, only 0.11 yuan, 1.1 yuan, 11 yuan, 110 yuan can be grabbed. Each item is limited, while stocks last. Micro-store online payment can be successful seconds!

Suggestions for single items: $0.11 (20% off at Noodle King, 20% off at Hakka, 25% off at Taro Fairy, 30% off at Breadland Discount Coupon),

$1.1 (Supermarket Eco-friendly cutlery box, handkerchief paper/strips, potato chips set, priced at $5 or so)

$11 (Comfort Bath Towel, Han Hou Facial Mask 2-piece Set, Fabric Furniture Cute Bunny, priced at $30 or so)<

$110 (comfortable quilt, pair of pillows, selling for about $250)

Note: Estimated cost is $1300. (Food and beverage coupons for business sponsorship)

Category marketing: double 11 as the mall's November large-scale promotions, the whole category are to carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutique, bedding, children's clothing should be representative of the brand or highlights of discounts to participate in the event. The following four categories: single product need to highlight the display, in the channel light box piece and counter guidelines need to increase with and warm recommendation.

(1) winter models of clothing (thick models, coats)

(2) fall and winter accessories (scarves, hats)

(3) bedding winter quilt

(4) supermarkets in winter hot pot festival singles

VIP marketing

VIP recruitment of passion: shopping malls in a single day of consumption of 500 yuan can be free of charge to apply for a VIP card, single day consumption of 5000 yuan can be upgraded to diamond. consumption of 5000 yuan can be upgraded to diamond card.

1, Double 11 - VIP customers free delivery: Double 11 day to the store, you can get a cup of designated hot drinks in xx Sweetheart drinks. (Opening sponsorship, no cost)

2, double 11-VIP customers free to play: diamond card VIP card can take the children to XX amusement park free to play once.

I. Activity Background:

"Double 11" refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. Taobao Mall uses this day to carry out some large-scale discount promotional activities to increase the degree of sales. around November 11, 20xx, on Taobao, many merchants launched a 50% discount promotional activities, 21 million people of the collective mad rush, more than 150 well-known brands to participate. A single day turnover of 936 million!

Second, the purpose of the activity:

As the "double eleven" activities are limited to the display of the main venue branch, our flagship store opened just more than a month, can not get the Taobao Mall display support. But we can take advantage of this high flow of high turnover opportunities, in the store launched the corresponding activities, in this crazy online shopping in a share of the pie.

Third, the activities:

All full 2 yuan less 1 yuan (equivalent to the whole 50% off) photographed to reduce! The first step is to make sure that you have the right tools for the job, and that you have the right tools for the job!

Four, activity analysis:

Currently we store *** 79 items, of which 55 are 2.5 times the factory price, 22 styles of the factory price of 2 times, 2 special price models are 1.76 times the factory price. After 50% off, only two special models will lose money, but the picture effect of special models is very poor, basically will not bring sales. Therefore, it is expected that the "double 11" 50% discount activity will only have no more than 5% commission loss.

It is expected that the "double 11" day 1 billion turnover, 80% of the sales volume is concentrated in 20% of the large stores, we belong to 80%. Small and medium-sized stores category, *** with the share of the remaining 200 million turnover, averaged to the basic turnover of each store in 5000 yuan. Our goal is to reach the average value of 5000 yuan.

V. Teamwork:

Artwork: the design of the "double eleven" as the theme of the home page, as well as advertising campaign pictures.

Copywriter: Refine the campaign advertising slogan.

Promotion: delete the matching price reduction and delete the discount set by the third-party discount software, and make a good reply to the web page about Taifeng Home Textiles on the Internet and publicize the double eleven activities of the store.

Customer service: do a good job in the activities of the content of the details of the explanation of the quick response language. Modify the price of some products.

Shippers: prepare goods and courier companies to contact in advance to prepare.

Activity theme:

XX beauty salon and you **** degree of double eleven bachelor's day

Activity time:

20xx November 05-11

The first time to the end of the year, the first time to the end of the year, the second time to the end of the year. >

Activity Objects:

All new and old single customers

Activity Purpose:

The Hanukkah should of course allow single customers to enjoy the warmth and enthusiasm of the salon, coinciding with the late autumn season, the salon can be based on the fall and winter festival of the skin problems launched hydration, Anti-drying, repair and other promotional items that are widely welcomed by female friends. We hope to be able to take advantage of the 20xx double 11 Hanukkah, and customers to establish a harmonious, warm communication platform, but also for their own salons to bring more new friends, to enhance the sales performance of the salon.

Activities:

1, the salon's members to participate in this activity during the event, with the membership card can be preferential discounts and experience coupons for skincare, if the membership integral card points reach 500 points, with the membership card can be free to experience a moisturizing and hydrating project in the store.

2, non-member customers, in the activities of the store consumption of up to 288 yuan, you can directly enjoy 8.8 percent discount, and give the salon to provide skin care samples of a trial pack.

Activity Notes:

1, do a good job of registration at the front desk, record the name of the customer and information data.

2, on the staff to do a good job of training activities, in order to thank customers, tap the potential consumption of customers, stabilize the customer source. So during the event, we should pay attention to every link from the customer door to the end of consumption, keep smiling and treat people kindly.

A preface

After market research statistics and many years of retail experience in specialty stores, the vast majority of us are just purchasing a home or newly renovated customers. But now an average of each Zhida terminal retail stores to occupy the market share of less than 10%, there are still many potential consumers have not been Zhida home furnishing stores. Therefore, the promotional activities targeted at the newly purchased consumer groups, the use of fine gifts to attract them to the store, and then "value packages" to enhance their desire to buy, and ultimately the success of the transaction.

Second, the activities of the time:

November 1, 20xx - 20xx November 20

Third, the purpose of promotional activities:

1, quickly let the consumer to recognize, contact Zhida Home Fabrics Store.

2, to enhance the sales performance of Zhida home fabric stores.

3, to enhance the Zhida home fabric brand awareness and reputation.

4, publicize the "home furnishing expert" brand core values.

Fourth, the theme of the event:

Fifth, the object of the promotional activities:

1, the activities of the target market: the new building, the wedding studio.

2, the main target of the promotion: the house is being renovated, just got the keys to the new house, the new house of marriage, often introduced to new customers to consume the old customers.

Six, promotional activities step by step:

1, the store to leaflets and coupons sent to the owners of new properties

2, the owners of new properties with coupons and any owner of the documents to the store to obtain a free gift

3, the owners to fill out an information file form

4, fill out the Finished, by the sales clerk to introduce the store profile, product information.

VII, promotional activities leaflet content.

1, with a coupon to the local Zhida home furnishing fabric store to receive a free value of 138 yuan "personalized coffee utensils" set.

Tips: Please show a copy of the purchase contract of the property when receiving. (Time 20xx May 1, 20xx ~ September 31)

2, customers with promotional leaflets or Zhida home furnishing fabrics "collection of a lifetime" service passbook, you can enjoy discounts and then 95% off discounts, except for special-priced products.

Note: To participate in the promotional activities of the store, it is necessary to allow customers to receive gifts to fill out a questionnaire and return to the company. Thank you for your support.