The so-called vision is a future direction that is formulated by the members within the organization and discussed by the team to get the unanimous **** knowledge of the organization, and finally the direction that everyone is willing to fully commit to.
Inside the organization, it is necessary to combine personal values with the organization's purpose.
Through the three steps of developing a vision, aiming at a vision, and implementing a vision, the team is built up to move towards organizational success, and to promote the maximization of the organization's power.
Generally speaking, most corporate visions are forward-looking plans or groundbreaking goals that serve as guidelines for corporate development. In the world, many outstanding enterprises mostly have a *** with the same characteristics, which is to emphasize the importance of corporate vision, because only through the vision, in order to effectively cultivate and inspire all the people within the organization, to stimulate the potential of individuals, to motivate employees to do their best, to increase the productivity of the organization, and to achieve the goal of customer satisfaction.
There are three questions that must be answered in order to develop a vision:
The first question is: In what geographic area do you want your company to grow in the future?
The second question: in what industry sector do you want the company to operate in the future?
The third question: what kind of status do you want the company to achieve within the above two ranges?
A vision is an ultimate state of being for a company. A vision may not be realized in a lifetime, for example, they may not become the largest Chinese fast food company in the world in their lifetime, but they have to put forward this vision and guide everyone to strive towards it.
Philosophy always centers on the value of human existence, the goal of existence, and how to exist in a more meaningful way, and the same is true for enterprises, which need to examine from time to time what they exist for, what the value of their existence is, and how to exist. The vision is to tell people "what the enterprise is", to tell people what the enterprise will become, which is a kind of expectation and description of the future development of the enterprise.
Only by clearly describing the vision of the enterprise, employees, society, investors and partners can have a clearer understanding of the enterprise. A beautiful vision can inspire people from the heart of the power of inspiration, inspire people a strong cohesion and centripetal force.
Vision is part of strategic planning, but not the same as strategic planning.
If a vision is a goal that can be fully realized immediately, it is at best a strategic goal, not what we call a vision. The logic of building a vision goes something like this, "You want to be something, so you can be something." If it's the other way around, "What you can be, therefore what you want to be," then it loses the impact of the vision.
So, what we need to focus on is whether the vision can make your blood boil often, even in tears, whether it can often make you sleep at night for it, whether it can make you have a kind of enthusiasm, an impulse to share it with your staff. If not, you need to consider revising the vision of your business!
After establishing your business vision, it's time to answer the next question: what is the mission of your business?
The mission is on top of the enterprise vision, specifically defining the scope and level of activities of all the operations of the enterprise in the whole socio-economic field, and specifically expressing the identity or role of the enterprise in the socio-economic activities. It contains the enterprise's business philosophy, the enterprise's purpose and the enterprise's image.
There are five questions that must be answered in order to formulate an enterprise's mission:
The first question: what does the enterprise want to provide for consumers (or customers)?
The second question: what is the business to create for?
The third question: what is the business going to bring to its partners?
The fourth question: what does the business bring to its employees?
The fifth question: what does the business bring to its shareholders?
So the first three paragraphs of the strategic plan address this question: unify vision, mission, and values so that the entire company can work together using one and the same philosophy.
Finally, all of this must be implemented at the executive level. We can't set ambitious goals but not find a path to achieve them, and that path is the five- to ten-year strategic plan. This catering company's strategic plan is described in this way:
Based on the above company's vision, mission, values, the company's management after careful consideration agreed that in order to achieve the above ambitious goals, should be set up externally to the brand as the core of the marketing management system, and internally to the establishment of quantitative management as the core of the organizational management system, and the establishment of the new system, you need to complete a series of five years in the future! Important transformation work.
The first is to change from the management of opportunity to the management of ability;
The second is to change from the management of product sales as the core of the business idea to the brand management as the core of the business idea;
The third is to change from the territorial management to the national franchise, directly-managed stores have a unified management.
Just like this, the future goals will be clear step by step to the feet, what I want to do in five years, what I want to do in ten years, this is very specific strategy development, there is a path to follow.