The goal of the activity planning program must be clear and precise, only the unity of the activity goal, the activity plan will be perfect, the team synergy can be efficient. Here is the 2022 Tanabata Festival cake store activity planning program I brought for you, I hope you can like it!

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Tanabata Cake Shop Activity Plan 1

Activity Time:

Activity Rule: Take the right 80 steps as fast as you can and don't fall into the water. The little ones just need to keep stepping on the pattern to move forward quickly. It's very simple, right? Anyone can play it, but not everyone can play it well.

We give out prizes to users through the ranking of the leaderboard, and can set a certain probability of lucky prizes, so that even if you feel that you are not fast fans can also win lucky prizes.

Specific prizes are set as follows:

First prize: flowers + Valentine's Day cake + one night in a guest room

Second prize: flowers + a box of handmade chocolates + ___ 2 movie-viewing vouchers

Third prize: flowers + a box of mini mini colorful mousse

Lucky prizes: ___ 20 yuan voucher for the official WeChat mall

Redemption instructions:

1, the cell phone number is an important proof of prize redemption, fill in should be true and effective, if there is an error, void processing

2, the voucher can only be purchased in the official micro-mall of the Golden Crown Good Luck to cash in the use of

3, the final interpretation of this activity belongs to the Golden Crown Good Luck to all the cake shop

Participate in the activity: attention to the official WeChat ___ click on the picture or Send the keyword "Tanabata" to ____ official WeChat to participate in the activity! Or go to the home page menu and click on the activity area "Tanabata walking magpie bridge" to participate!

Winning friends with the winning cell phone page to the cake store to collect the prize, the prize level gifts can not be exchanged, each micro-signal is limited to one time to collect.

Prize collection time:

Tanabata Cake Shop Activity Planning Program 2

Activity Time:

Activity Purpose: Promotions are the traditional marketing tools necessary for each festival, with a thematic promotional activities is to seek breakthroughs in the traditional marketing tools, in order to seek a more sensational dissemination effect in the regional market and the consumer group. The purpose of the campaign is to seek a breakthrough in the traditional marketing methods in order to achieve a more sensational communication effect in the regional market and consumer groups.

Product mix: European cake 4 (one per series) cut pieces of pastry 8 (two per series, set of four)

Promotional activities:

Mode 1: Romantic House

☆ Every purchase of Valentine's Day theme cake or cut pieces of the set with exquisite packaging and send a Valentine's Day rose.

Note: Roses are purchased locally by customers or offices, or chocolate roses are developed and produced by the company.

Way two: the taste of romance - product sampling

☆ cut pieces of the product with a tray displayed in the freezer, but do not cut a one-time, to maintain the integrity of the product;

☆ take sampling products when the use of clips, and paper tray bearing, toothpicks (small fork) by the customer to use;

ensure that in the sampling product;

the product is not a product of the customer. > ☆ Ensure that before trying to eat the product has been introduced to the customer activities, according to the characteristics of the customer to give different products;

☆ After trying to eat the product to introduce the characteristics of the product and repeat the main points of the activity, to understand the customer response to the targeted recommendation of the product mix.

Way three: fun interactive activities - prize quiz

Purpose: to let consumers fully feel the activities and Italy's close links, so as to give them Huicheng's cake is an authentic European-style Italian cake.

Operation: in the store outside the open space (store) hanging on the Italian geography, history knowledge quiz questions and love verse quiz (can be repeatedly utilized, limited to 100 gifts per day, gifts for the wallet doll), by the consumer to pick their own questions, the consumer to take the questions, such as answering the correct answer, you can get a doll wallet as prizes.

Tanabata Cake Shop Activity Planning Program 3

I. Activity Overview

Activity Theme: Holding Hands Across the Magpie Bridge, Meeting in the ___

Activity Time: Tentatively scheduled for the 20___ August ___

Activity Objects: ___ Bank Debit Card Cardholder Customers (in the form of families or couples) Activity Scope: ___ Banks Debit Cardholders (in the form of families or couples) Activity Scope: ___ Banks Debit Cardholders (in the form of families or couples) Scope of activities: ___ branches and community outlets

Purpose of activities: through interactive experience and innovative activities to spread the popularity of the Bank of ___, in the communication and interaction between customers and staff to increase the quality of existing customers, as well as to expand the number of new customers.

Second, the activities of the pre-publicity

Material publicity:

1, the activities of the pre-event equipped with activity posters, leaflets for the landing of the event publicity.

2, in the business outlets around the community and office buildings and cooperative units placed in the publicity materials to promote the activities.

Telephone marketing:

3. Each branch invited customers to participate in the event through telephone invitations and on-site visits to their respective stock of customers.

Media publicity:

4. Publishing information about the event in the form of soft articles on Bank of ___'s microblogging public platform as one of the online promotion channels.

Third, the content of the activities

(1) the overall activities of the Tanabata Festival wall

1. Business outlets to place a background wall of the activities, the background wall is printed with the pattern of love or HDFC Bank's LOGO pattern.

2. In the background wall of the designated LOGO full of roses

3. Customers to the business outlets in front of the background wall to take a picture and sent to the circle of friends to receive a rose.

(2) Selection of Photographic Works

Business outlets collect photographic works taken in front of the silhouette wall. Participating customers can make various poses in front of the silhouette wall, and the photographs taken in front of the silhouette wall will be used as the entries.

(3) Karma Wall Seeking Fate

Collecting the information of customers who have the need for marriage and dating to fill in the form and place it on the Karma Wall as an auxiliary function of the overall activity wall, which is also to make the whole activity more in line with the theme of the Tanabata-related activities.

Fourth, the rules of the event

1. "Hand in hand across the magpie bridge, meet in __" as the theme, with the pose in the silhouette wall as a form of expression of the photographic works, in order to select the works.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. In the course of the activity, the criteria for evaluation are: the degree of expression of the gesture conveyed by the posture of the participating customers in the silhouette wall, and the degree of creativity and novelty as the judging criteria.

Tanabata Cake Shop Activity Planning Program 4

(a): Activity Theme

Heart to Heart, Romantic Tanabata

(b): Activity Time

That is, 20__ August ___ to August ___

(c): Activity Location

Casual food area

(D): Activity

1. Where in the activity period in the store to buy chocolate full of 77 yuan, you can with the shopping ticket to the activities of the giveaway in exchange for a gift of roses.

2. Anyone who buys goods in the store during the activity period over 520 RMB can participate in the Valentine's Day lucky draw from 9:00-12:00 with the shopping ticket.

Prizes:

First prize: a set of couple's clothing

Second prize: a box of gold chocolate

Third prize: a bag of heart to heart drawer

Participation Prize: a heart-shaped balloon

Note: a small ticket can only be involved in one activity, can not be reused, the small ticket is only valid for participation in the activities during the event.

(E): Commodity Plan

Valentine's Day, for the store's backlog of merchandise sorting and categorization, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that sellers feel really affordable.

(F): publicity

In order to strengthen the impact of the activities, to do a good job of publicity to attract more customers to actively participate in the holiday promotions, according to the amount of visible funds and choose the most appropriate communication media. Such as:

1. flyers 2. posters, flags, balloons, electronic scrolling subtitles 3. in-store broadcast

(VII): store layout

1. outside the store activities such as decorations, such as: posters, flags, etc.;

2. the atmosphere of the store layout, such as: pop advertisement production, in order to tie in with the theme of the eve of the store in the store *** enjoy the space to build a magpie bridge, according to the legend of the grapes can be heard under the grapes, the bridge is a magpie bridge, which is the most important part of the event, and it is not the only thing. According to the legend under the grapes can be heard under the cowherd weaving maiden talking about the legend, in the main entrance door post with green plastic grapevine decorated with the effect of grapevine, to create a strong traditional Chinese Valentine's Day atmosphere.

(H): special planning activities

In order to make the store have a stronger festive atmosphere, the activity period in the store also held other Valentine's Day fun activities, such as:

1. Valentine's tacit understanding of the big test;

2. "Truth or dare to love you to say" or "Dare to love you say it", challenge their own courage, make a vow of love;

3. Set up display boards at the entrance to collect couples of sweet photos, or on-site under the magpie bridge free of charge to the couples to take pictures of souvenirs.

Tanabata Cake Shop Activity Planning Program 5

Activity Time:

The annual Tanabata Valentine's Day is coming, whether you are in love or single you are not full of love fantasies, the big business cinema ride the wind store this year Tanabata prepare colorful activities waiting for you to participate in, let's *** over the romantic Tanabata. The first thing you need to do is to get your hands dirty and get out of the way.

Activities:

Activity 1: Shout out your love

During the Valentine's Day activities, the movie waiting hall will be held decibel test activities, love should be shouted out loud to each other shouted: "I love you," to participate in the gift that will be given away, decibel more than 200 viewers will get a pair of couples set of tickets. Couple's set of tickets, happily bring your her (him) to Dashang Cinema! (One chance per person)

Activity 2: Take photos to keep your love

Dashang Cinema Shop has set up a creative photo board for Valentine's Day, allowing couples to leave your sweet memories after watching a romantic movie, and sending photos to the cinema's WeChat public platform will give you a chance to get a small gift. p>

On Valentine's Day, all couples who buy the following packages at the cinema will be given a piece of heart-shaped chocolate on a first-come, first-served basis, so come to Dashang Cinema for your sweet journey.

Couple's packages include:

A. 1 bucket of 130oz popcorn + 1 bottle of Master Kong's Classic Milk Tea +1 bottle of water-soluble C = 39 yuan

B. 1 bucket of 85oz popcorn + 1 bottle of water-soluble C = 39 yuan, 1 bucket of 85oz popcorn + 1 bottle of screaming + 1 bottle of water-soluble C = 30 yuan

C, 1 bucket of 85oz popcorn + 2 bottles of farmer's mineral water + 2 barbecue sausages = 29 yuan

Activity 4: video delivery of love confession

Couples, the time to show their love has arrived! The audience's video will be played on the LED screen on Valentine's Day, the video transmits love, boldly confess to him (her)! Note: Each video should not exceed 2 minutes.

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